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78 Comments
- samdu, on 10/12/2007, -1/+46Now if they'd just do something about the food. :)
- Dradis, on 10/12/2007, -1/+17Too bad Jack in the Box, Carl's Jr., Quiznos, and even Taco Bell tastes like garbage compared to real food from a real restaurant (or made yourself).
- theone3, on 10/12/2007, -1/+16I've just been to one of these new-look stores, with the new cafe, flat roof, etc, and the atmosphere was still very 'McDonalds'. That damn chips machine was beeping constantly, the floor was wet/sticky and stunk of overly-powerful cleaning material, the McCafe people were as clueless as ever, the people there were as obnoxiously loud as usual (screaming kids, people yelling into their cell-phones) and they somehow managed to change every last piece of furniture without actually changing the layout at all, which meant that the experience hasn't changed one bit.
And is it just me, or would this story have died if it hadn't contained the word 'iPod'? - RichPowers, on 10/12/2007, -3/+14Too bad McDonald's food tastes like garbage compared to Jack in the Box, Carl's Jr., Quiznos, and even Taco Bell. Seriosuly, McDonald's is the only faste food place that actually makes you feel bad after eating there.
Also, I don't see a stylistic redesign suddenly changing people's perception of the brand. - distrbnce, on 10/12/2007, -4/+15This isn't a dupe. The last digg was to some guy's blog, this is to an actual story.
+digg - saska, on 10/12/2007, -0/+11Yes, the story would have died without iPod, but unfortunately it's the players in the story who have bastardized the name of an mp3 player to somehow evoke a visual connection. If I think of something that has an iPod-like design, I think of a hospital - white on white with slightly rounded corners. o.O
- kozie, on 10/12/2007, -0/+7I like the plastic apple pies. Hope you make that more ipoddy too...
- megaloid, on 10/12/2007, -0/+7I wouldn't even feed McDonald's food to my compost pile.
Seriously, in my town, all of the fast-food places within a couple miles of downtown are under heavy competition from local eateries that serve a much better product. Burger King got taken over by some Mexicans, and I must say, the chimichangas are delicious. You know your business model is in serious jeopardy when a Burger King that's located right next to a college campus goes under.
The king is dead, long live the chimichangas. - BrianEnigma, on 10/12/2007, -0/+4Did you see the slideshow?
http://images.businessweek.com/ss/06/05/mcdonalds/index_01.htm?campaign_id=msn_mcd
There are lots of comfy chairs with white and light-colored upholstery. Did McDonald's design firm invent some kind of magic ketchup-proof fabric technology? - theone3, on 10/12/2007, -1/+5"We as a nation have been programmed to eat junky food from fast food places and become obese. "
Yes: But by whom? The organisations that peddle sugary foods to kids at school by taking advantage of a lack of spending on education!
I'm surprised that Americans can't see how an entirely consumption based society can lead to what amounts to a monarchy. Yes, capitalism is great, but capitalism without limits, including invasion of nations, minimising education spending, and enabling corporate invasions into education is just a complicated way of shooting yourself in the foot. The concept that the market is capable of creating the best quality of life on our planet is a ridiculous form of fundamentalism with a logical disconnect as extreme as the concepts that lead to people randomly blowing civilians up to resolve deep-seeded conflicts. - Travelsonic, on 10/12/2007, -1/+5"We as a nation have been programmed to eat junky food from fast food places and become obese."
No - we have as a nation taugh ourselves it is better to eat too much of EVERYTHING under the sun, not exercise, and blame everybody else when we become fat instead of eatig stuff like McDonalds, Taco Bell, Pizza Hut etc in moderation while eating healty foods and bloody exercising.
Jesus Christ have people really become this stupid? Eat McDonalds or any fast food place for that matter and exercise (while eating healthy foods too, mind you), YOU WILL NOT GET FAT. Eat *****, don't eat healthy stuff with it and don't exercise, YOU WILL GET FAT - that and you ae totally ignoring geneics playing, although I don't know by how much, a role in obeisity too. It isn't that hard to figure out folks, just use what common sense you have left.
"Look around you - look at all the people walking with a carbonated sweetened drink and food."
That's ther choice, some people are beter controlled than that, some people aren't, but one person's habits is not enough to condemn all food or drink to hell if it is sweetened. Look at me, I eat healthy stuff, I eat *****, most imortantly I bloody exercise and I am not what anybody would call fat.
Why don't we all just drink water instead. Why can't we cook good food at home - have no time you say? Really? Think about it.
" If we stopped going to these fast food places, these compaines, I am hoping will take a second look at what they are serving and maybe change it all. "
Or better yet, if these people stope blaming everybody else and realize that they chose not to exercise and eat healty, not McDonalds (and act upon this by eating that kind f stuff sparingly, eating healthy, eercising, etc) we wouldn't have his problem in the first place.
While I agree we should be persuading the push of healthy foods in fas food places, don't kid yourselves to think thy are the only cause of obeisity and your lack of rationality didn't play into this to get you fat. - Migdilio, on 10/12/2007, -1/+5A McDonalds makeover?
I'm lovin' it. - Bhima, on 10/12/2007, -4/+7Why oh why does seem to be such difficult thing?
All I want is food that I, my Girlfriend, and my daughter will eat (which does not elicit lectures from my girlfriend)... In a reasonable time... In a relatively civilized atmosphere... for an amount of money that does not bring tears to my eyes.
Fast food is not what the world needs - ggko, on 10/12/2007, -0/+3McNuggets are the bits of chicken meat still on the bone after the major portions have been removed. They're blasted loose with water and collected, "fused", breaded, then served up with fries and a Coke. You're eating what was once considered leftover waste.
...I actually want to have some now. Seriously. Haven't ordered them in a while. - balaji123, on 10/12/2007, -1/+4I think if feeling bad after eating McDonalds was the only problem with the food, this article wouldve gotten my digg.
No digg for the company that tries to make ***** taste good - bgentry, on 10/12/2007, -0/+3"Comfy chairs and couches" "fabric"
Yeah, let's wait until people with ketchup and grease covered hands have been touching these for about a month. Fantastic idea.
They tore down the McDonalds here to build a new one with this feel. Fireplace, hanging lights, Flatscreens. Then you turn around and notice the employees, the 'kitchen' and the food. Kind of ruins it. Glad I don't eat there. - bigboehmboy, on 10/12/2007, -0/+3High tech food eh? Double Quarterpounders are already dual core, as well as Big Macs. double cheeseburger meal is essentially sli too; If anything, id say that they're ahead of AMD and Intel in finding the most efficient and profitable way in making the world fat.
- CunningLinguist, on 10/12/2007, -0/+2If you want a story to get read on the net then just use the word ipod somewhere.
ipod - check
mac - check
nano - hmmm they must have forgot to use the word nano... - tragik, on 10/12/2007, -1/+3Reminds me of Cingular pissing money away instead of doing something about their piss-poor customer service.
Why can't they spend some of this money to make their food slightly more healthy or at the very least slightly less *****.
I haven't been to McDs in over a year, and a starbucks-like look isn't going to change that. - theone3, on 10/12/2007, -0/+2What you have said is true. And this is what the 'programming' is. Why do you think that Americans do not have good values when it comes to food, when the rest of the world does? Its because they're not taught properly! Either by their parents or by the educational system. I don't agree that a social boycott of fast foods would be the best solution, but hell, real education is failing, why not use social trends to solve the problem?
- awilke, on 10/12/2007, -0/+2Guess where Mcdonalds makes their profit? Their cheap sh*t food and watered down soda.
If they can spend an extra $10-20K on the decor to get people in there, that would be a huge gain for them as a normal mcdonals can pull that kind of money in a day or two.
It's too bad that most people see right through this and realise that McDonalds food is gross and no advertising campaign, store redesign or new "sandwitches" (getting your ingredients from the lowest bidder does NOT work with healthy-ish food) will changes people's minds.
end rant - snaztacular, on 10/12/2007, -0/+2But this does raise the question, what place does one lonely giant rapetastic clown have in the twenty-first century?
- jaxun, on 10/12/2007, -0/+2I would have nothing to say about all this, except that I was introduced to the McDonald's-backed Redbox DVD rental kiosk yesterday, which makes this a marginally relevant post.
http://www.redbox.com/Press/index.cfm
If there's one of these in "a lot" of McDonald's (as well as all the stores owned by the west coast retail drug chain I work for that may have these soon), I predict the demise of Blockbuster and Hollywood Video. Between this and Netflix, who needs brick and mortar? - Zippo, on 10/12/2007, -0/+2They completely redid a McD's in Newfoundland, Canada just last year; It's got marble table-tops, a nice atmosphere and even has WiFi access. It's quite decieving... everything looks posh - and then you see the familiar, pimple-faced employees and crappy food.
- Flankk, on 10/12/2007, -0/+2You sure expect luxury for someone eating mealworms.
- maubstezuma, on 10/12/2007, -0/+2I've been to the Oak Brook, IL McDonald's, across the street from the corporate headquarters. Despite the stylish look, and lots of flat-panel TVs, the food was quite ordinary, and in fact, mismatched to the decor. A small counter, off to the side, with Starbucks-like offerings of coffee and pastries and comfy chairs and sofas, was seemingly added as an afterthought. I sat at an oval counter with tall barstool-like chairs, but still felt the rushed atmosphere of a fast-food restaurant. McDonald's just isn't a restful place, and the makeover did little to dispel that feeling. Nice try, but look to the food and the plastic trays as well.
- green67, on 10/12/2007, -0/+1OUCH!..my head hurts!!!..there's too many "mac's" in this!!..will we get to see a "celebrity death match" with Uncle Steve and Ronald?....what if Apple made a supercomputer and named it the "Big Mac"?....could you ask for extra cheese or gigs or something?......
- saddad, on 10/12/2007, -0/+1Seems to be a lot of people hating McDonald's. Not me though, I find the food tasty. Especially the nuggets, I can down about 24 of those with medium fries and coke in a sitting (on the days of 6pc for $1). And because I'm active, I don't even gain weight, I actually lose it. They remodeled the one by me, but they didn't go overboard. They just had new stools and better non plastic chairs and some new lighting. No flatscreens, etc.
Here's my story about the filth that is Jack in the Crack. When I was young, I was taken there to eat on my birthday (not as a real dinner, but a snack). Guess what happened the next day, I was puking my guts out and in a fever. I don't think I even knew I had e. coli. A couple of days later, on the news, they reported a kid died because of e. coli from Jack in the Crack. CJ isn't much better. I ate that the most often in college and their food is just bland. - turkdigle, on 10/12/2007, -0/+1When reading the article is sounded like it was describing the McDonald's I went to in Japan. It had highlighter yellow colored Plexiglas's separating the smoking and non-smoking sections. They also had wifi access with I think Yahoo BB service. I thought is was kind of cool to have wifi access, but I wouldn't want to spend too long at McDonald's when there is plenty of great Internet cafes where you could relax with a recliner in your private room and get free beverage service at a cheap price.
- xodex, on 10/12/2007, -0/+1OH MY self, I was actually thinking of the same thing yesterday while being a passenger in my friends car, I saw a McDonald's establishment and was like =_= that red and yellow plus other distasteful colors has to go... But I couldn't figure out anything other than my style of choice now which is vector simplicity like apple tends to want to use.
I hope they do it, It could be a really big boom for McD'z. - ggko, on 10/12/2007, -0/+1ronk: "If only they made better food that was good for the body."
Think of the food industry like computers.
- Cheap
- Fast
- Good
Pick two. - adam123, on 10/12/2007, -0/+1Ronald McDonald mixed with iPod-like looks? I think not.
- feenikz4180, on 10/12/2007, -2/+3bur me bury me bury me
- psbp, on 10/12/2007, -0/+1We have this kind of mcdonalds near my school. They just fixed it up. It has big plasma t.vs and nice chairs. Seems pretty stupid to me.
- ronk, on 10/12/2007, -1/+2If only they made better food that was good for the body. We as a nation have been programmed to eat junky food from fast food places and become obese. Look around you - look at all the people walking with a carbonated sweetened drink and food. Why don't we all just drink water instead. Why can't we cook good food at home - have no time you say? Really? Think about it.
We can make a change if we all unite as a nation. If we stopped going to these fast food places, these compaines, I am hoping will take a second look at what they are serving and maybe change it all.
Instead of spending millions of dollars on ba-da-ta-ta-ta advertising, they should be serving better food - sigh.. - mwong, on 10/12/2007, -0/+1mmmmmmmmm... comfy chairs
- zanthrax, on 10/12/2007, -0/+1I doubt that a McDonald's restaurant will ever by comfortable.
It's their policy to have crappy furniture etc to get you out ASAP after you're done to seat other costumers. - smartsaga, on 10/12/2007, -0/+1Will this do for a more accurate image of the company??
http://www.deviantart.com/deviation/32704833/
Huh?
I know, ronald is supposed to stay, but if he sticks long enough, he will surely look like in that picture!! - ggko, on 10/12/2007, -0/+1I don't know the latest state of things (since I don't have a laptop,) but at the very least the McDonald's in the USA were experimenting with it at various locations.
- redsoxers, on 10/12/2007, -0/+1Outside of a dense urban environment a la San Francisco or Manhattan, who eats INSIDE a McDonalds anymore?
- brentz0r, on 10/12/2007, -0/+1too bad mcdonald's food is terrible...
- stalky14, on 10/12/2007, -2/+3I disagree but I have to give props for a good burn, so props to you, sir!
- inactive, on 10/12/2007, -0/+1Yeah I'd like to know who is paying for these upgrades.
The franchise owners of the actual store or corporate?
Probably the former, which is why corporate will push it doesn't care if this fails or not. - kdehead, on 10/12/2007, -0/+1my kid , who is 5 years old , has never had a happy meal.
i wonder how many other parents have boycotted mcdonalds after reading "fast food nation". - SilentSpyder, on 10/12/2007, -0/+1boycott mcdonalds, they chop down rainforest. Booo.
- ggko, on 10/12/2007, -0/+1Simple. They just make the ketchup white.
- ggko, on 10/12/2007, -0/+1Yes, but notice in most of those rebuttal experiments the people limited themselves to the healthier options or limited their caloric intake. And I woudn't be surprised if they also had an excercise regimen that consisted of more than Madden'06 and 12oz curls.
McDonald's dollar menu is driving much of their business now, not the salad options. - ggko, on 10/12/2007, -0/+1McDonald's is viewed much differently in Asia than in the USA. Where we look down on it as crap, there it's considered somewhat "haute."
They're a popular hangout for students since home is often cramped. Parents like it because it's brightly lit, clean, safe environment. And it's socially equalizing in some cultures where it's common practice in restaurants to try and out do the neighboring table by ordering something grander. - everfalling, on 10/12/2007, -0/+1grease covered ikea? yeah, no thanks. if i wanted a nice sitdown atmosphere for my food i'd go to an actual restaurant, not a fast food joint.
- ggko, on 10/12/2007, -0/+1yeah, but picture the dancers in the iPod commercials with size 29 extra wides.
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