What is Digg?11 Comments
- kennethn, on 10/12/2007, -0/+8A smart move by Google. Ultimately merchants will push Google more and more toward a cost per acquisition (CPA) model, versus cost per click (CPC). That means they'll pay Google a percentage of sales rather than a fixed cost per lead. It's in Google's and the advertiser's best interest to increase conversion rates in the world of CPA. Secondly, it will buy Google some advertiser goodwill since today people pay big bucks for this exact service (one provider, Optimost, is apparently working with Google on this).
- madeingermany, on 10/12/2007, -0/+4direct link to sign up for the service http://services.google.com/websiteoptimizer/
- rcran, on 10/12/2007, -0/+4"Starting today, Google is inviting a small number of advertisers enrolled in their AdWords program to test out the Google Site Optimizer tool."
- miaow, on 10/12/2007, -0/+3they should also allow webmasters some control over ads displayed. at least to ban genres or products.
- lhnz, on 10/12/2007, -0/+3In other words. Very good business move for Google.
- gateway, on 10/12/2007, -0/+2to bad they don't allow adwords to be used on adult sites.. kinda odd, u can buy an ad with adwords for adult PPC, but using adwords they reject you, make up your mind google.
- twopoint0, on 10/12/2007, -1/+3This is a frightening development for merchants. With this move (along with GA / Adwords integration), Google effectively gains visibility into the margin profile of every downstream sale that its merchants make. Google now knows the true value of a keyword to its merchants' business, not just what they're willing to bid for it. In this model, the balance of power shifts to the supplier.
- strictnein, on 10/12/2007, -0/+2Maybe because kemps doesn't want their ads showing up next to someone servicing a cow?
- WebConversion, on 10/12/2007, -0/+0Everything that Google does should not be viewed as a threat. This is not necessarily about moving to a CPA model. CPC advertisers benefit because they get much higher ROI if their landing pages convert better. Everyone has been so focused on driving the traffic to their site that the quality of the landing pages has largely been neglected. Now the playing field is level and everyone who uses Website Optimizer to fix their sites can afford to pay more for the traffic while maintaining the same CPA. Of course this is good for Google too.
The main problem is that most advertisers are not testing experts and won't be able to go to far beyond simple A-B Split testing without getting into trouble. In other words, just making the tool available is not enough. Google has recognized this and created an Authorized Consultant partner program. Companies like http://SiteTuners.com can run complete engagements using the tool. - gateway, on 10/12/2007, -1/+1yea thats pretty funny how ever thats pretty illegal in the US :) but what ever you like i guess :) hahaha, seriously tho, companies need to make up their minds, google is like ad words yea sure we will take your money and make money off of porn aka ppc, but u cant use adsense to make money .. heh.
- wickedman, on 10/12/2007, -1/+1This is quite an unexpected product from Google.
Not only they enable millions of people to monetize their website traffic, they're also helping them to make the most out of it. win-win is always nice.
The Digg Toolbar for Firefox lets you Digg, submit content, and keep track of Digg even when you're not on the Digg site. Download the official 
© Digg Inc. 2009
— Content created and posted by Digg users is