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46 Comments
- ruarctb, on 10/08/2008, -0/+15Colors have connotations just like words.
- shoook, on 10/07/2008, -0/+14This reminded me of the atrocious wreck known as hp.com
- username7410, on 10/08/2008, -0/+11Dugg for Helvetica.
- Asvetic, on 10/08/2008, -0/+6That's correct, HP's website was used to represent a poor quality site. So were Allianz and BOA's sites.
- inactive, on 10/08/2008, -2/+7OGC
- thedowd, on 10/08/2008, -0/+4Some colors are cooler colors, some are warmer; most colors actually draw out an emotion and most good designers know this and use it to their advantage. Once they research a company, they can figure out their business stance and adapt it visually with use of not only color, but form as well
- borez, on 10/08/2008, -1/+4As owned by the Rothchilds, and in control of most of worlds data collecting contracts.
- inactive, on 10/08/2008, -0/+3People involved in business in any way care about it.
People who have no interest in public relations and, er, making ***** money don't care about it. - ngmcs8203, on 10/08/2008, -0/+3Yes. I think a good majority of the design community has and enjoyed it.
- tacojohn48, on 10/08/2008, -0/+2I can't believe they gave examples of great corporate logos and didn't include the Target bulls eye. In surveys it is the most recognizable corporate logo. It also recently was selected as the top logo by a panel of experts working on an article for Forbes.
- TechMike, on 10/08/2008, -0/+2Oops, mine has red lettering!
- hawksfan03, on 10/08/2008, -0/+2IMO a lot of online banking sites need to read this article. They are always so slow and crowded with useless information
- ChileanGoD, on 10/08/2008, -2/+4#8 Exploit cheap labor
- pradvan, on 10/08/2008, -1/+3So it's be Apple, be Apple, Mac, Apple, Steve Jobs according to the article
- Asvetic, on 10/08/2008, -0/+2Couldn't agree more, but most banks probably deal with an in-house designer or go with a budget web developer. You'd probably be surprised at how "unprotected" your web experience is with some smaller banks, especially the little local ones that pop-up over night.
I also think most banks are very slow to adapt to the upsurge in online and instant features we take for granted. My number one pet-peeve is when I use the bill payer feature, why can't the bank put a "hold notice" on that money and reflect as if it were already spent (even though it takes about a day for the transaction to go through... another thing that could be instantaneous.) Even better would be a feature that would allow me to enter check numbers and their amount to "hold" so I don't overdraw when I use an ATM later and forget how much of a difference the check was to what I was withdrawing.
But, I digress. - gasin, on 10/08/2008, -2/+4Smashing magazine lacks analysis, observation and critique. However it is good at being obvious and shallow. I mean really, color and fonts play an important role in design. WOW, i never thought that was the case.
How about we just call it "good corporate design for the rest of us". Pretty ***** weak!!! - addiktion, on 10/08/2008, -0/+1I think you need to look at the real cause of innovation being slowed down. It's the monetary system. A companies main goal is profit. Which means that a company makes the most profit when the product is in demand and scarcity is presented. So for example at first launch the iphone was around $600 due to the lack of supplies. Less work for a higher price equals ideal profit margins. Once supplies were up the products price dropped and they have to sell more devices to achieve the same profit margin. The result is an innovation killer because the company would drag out it's invention as long as possible to achieve maximum profit revenues.
If we weren't using a monetary system and relied on say a resource based system we could instead put our focus on continual innovation to improve our way of life. This of course would eliminate planned obsolescence as well. Although this is an extreme change in the way we function today it's the only way in which humans will be able to participate without being enslaved. Technology will continue to advance and more people will be replaced by machines or computers. We're in direct competition with technology so it's no wonder we will never achieve speedy innovation because our driving force in the world is profit first, humans or human satisfaction second. Why would we want to be replaced by a machine anyways? We all want jobs and want to earn a living.
Just a thought really. I expect to get dugg down because it may seem like a radical view to some but when it comes down to it I'm hoping one day we work instead for humanity and everyone around us, versus working for greedy profiteers. - JacobAus, on 10/08/2008, -0/+1An environmentally friendly bank!
- coleelectric, on 10/08/2008, -0/+1This is like the simpleton's explanation. Basically, you send this to your cohorts who want to give you s*** about heading a branding project. Real brands last a lifetime. But, now more and more, corporate entities are spending big money to give their identity a face life to keep up with their hipster consumers. Ug. It keeps us designers employed nonetheless.
- Asvetic, on 10/08/2008, -0/+1Excellent break down of the fundamental design elements. So much more goes into creating a "brand", than just the logo. It's nice to see it explained simplistically.
- addiktion, on 10/08/2008, -0/+1Whoops :P That belongs in a different thread!
- craeyon, on 10/08/2008, -0/+1There is an Institute of Color? wow didn't know that...
- ferkranus, on 10/08/2008, -0/+1My bank's logo is green...
- Asvetic, on 10/08/2008, -2/+3Like Reds and Yellows are associated with restaurants because they "make you hungry" or give your brain the sensation that it's hungry when it sees this combination of colors.
- CrushThemTorg, on 10/08/2008, -0/+1I'm pissed that they ***** their pants about Helvetica being more than 50 years old. Helvetica is basically a fork (too nerdy a leap?) of Akzidenz Grotesk, which as developed in the 1890s.
- metalgel, on 10/08/2008, -0/+1this article is truly groundbreaking. good design = logos, fonts, colors, quality, community... its so simple! /s
- brmast, on 10/08/2008, -0/+1A pretty list of what makes big brand companies big.
- bipolarruledout, on 10/08/2008, -0/+1And all the designers are hipsters themselves so I guess the jokes on these companies right? Just because you "invigorate" the logo doesn't mean the company is being invigorated but thats the message.
"This new logo shows the company really "gets it" so maybe I should reconsider my choices as a consumer. I'm not sure if my current product choices still "get me" like they used to"
"Meet the "new" company, same as the old company but now when we screw you over we do it with a smile.... thats the "new company" differance." - AwwSchucks, on 10/08/2008, -0/+1hello mcdonalds
- BullHunter, on 10/08/2008, -0/+1Image is everything (reputation is secondary)
- sfour, on 10/08/2008, -0/+1Nothing interesting to see here, move along.
- AntoineDigg, on 10/09/2008, -0/+1Can we stop digging this site already. Smashing Magazine should be bookmarked...no need to DIGG every single entries!
- bunnypants, on 10/08/2008, -0/+0#9 ??????????
#10 Profit! - makla, on 01/04/2009, -0/+0i love it..
- Butter66, on 10/09/2008, -1/+1typography is one thing that really separates good professional work from people who bought a couple adobe programs and think they're designers.
But it's not all about font, although that is obviously important. Letter spacing and kerning is overlooked way too often and if it's not done right it can really bring down a design without even realizing what looks off with the design. - jerwood, on 10/08/2008, -1/+1Okay, there is a lot we can learn from Apple. But using them as an example all the time doesn't really serve your average small business, which is more the market that most designers and design is going to be targeted at. Great points made, but verging into Apple faboism, which dilutes the value for those of us who don't have to have Fortune 500 clients.
- SoopaflySAM, on 10/08/2008, -3/+2Has anyone watched Helvetica the movie? I've met David Carson, he's an ***** with a very bad attitude!
- inactive, on 10/08/2008, -2/+1You suck and that was so long
- borez, on 10/08/2008, -2/+1Dugg for corporations actually still appearing on your radar in a positive way.
/sarcasm - charters14, on 10/08/2008, -3/+1How to brainwash the masses ftw!
- MLGLies, on 10/08/2008, -3/+17 Real Corporate Ingredients:
1. Greed
2. Corruption
3. Lies
4. Profit
5. Bailout
6. Muffin Basket
7. Greed - MtheoryX, on 10/07/2008, -7/+4Maybe it's just me, but my eyes start to glaze over when I hear someone say:
"...colors should emphasize the philosophy and strategy of the corporation."
WTF does that even mean? - baldgye, on 10/08/2008, -4/+25. Quality
HP
Fail. - inactive, on 10/08/2008, -6/+2this list is dumb..... i cant even name the companies of those logos and who gives a ***** about a font.
- darkcss, on 10/07/2008, -8/+4great article, some interesting pdfs to corporate branding guidelines from page -> http://www.designerstalk.com/corpid/
- mikebenson, on 10/07/2008, -6/+0good read, thanks for the share. i liked the samples mixed in with the copy
