What is Digg?163 Comments
- slothchunk, on 11/13/2008, -1/+97i like most of them. But, 2 thoughts: 1) putting a gloss look on everything is probably going to look outdated 5 years from now and 2) what happened to animal planet?!
- diggNewton, on 11/13/2008, -1/+86Animal Planet is horrible... and what the hell is Mail Chimp??
- karltonDance, on 11/13/2008, -4/+70Very web 2.0...I like it! (except the new animal planet logo)
- dvsbastard, on 11/14/2008, -4/+57Is it just me or do the "before" logos look better than the rebrandings?!
(Except for the "Museum of London" which looks like it was originally done in paint?) - SamDuvall, on 11/13/2008, -5/+44I think that Bank of New Zealand and Animal Planet could of made something better, but Walmart and Best Buy should of sticked to their old logos, since those were rather good and had huge brand recognition.
- liquisoft, on 11/14/2008, -3/+41No.
Just...no.
- The HP rebrand is just a glossy sheen.
- The Animal Planet rebrand was a step backwards.
- Capital One simply added a generic swoosh; this is what amateur logo designers add when they don't know wtf to do.
- Mapquest didn't do much apart from remove an embossed effect.
The rest are exceptional, but don't include turds in your pile of gold. - netneutrality, on 11/14/2008, -1/+38And the 1 exceptional example of a flawless logo that has never needed to be replaced in 123 years: http://upload.wikimedia.org/wikipedia/en/thumb/2/2 ...
- painting, on 11/14/2008, -6/+42not so good: pepsi
http://www.underconsideration.com/brandnew/archive ... - psykiv, on 11/14/2008, -0/+35Bestbuy.com still shows the old logo?
- Mewchu11, on 11/14/2008, -0/+22Web 2.0 is total crap when it comes to site design. Every time I see a needless curve and glow on a rectangular element I die a little inside.
- inactive, on 11/14/2008, -0/+21I wonder why Sodexho dropped the 'ho' and just became Sodexo.
- Jareth86, on 11/14/2008, -2/+22why did I read this as "Exceptional Examples of Lego Rebranding".
- quamb, on 11/14/2008, -1/+21Title should be "33 Examples of Logo Rebranding"
NOT "33 Exceptional Examples of Logo Rebranding"
Stupid bloggers.
*rolls eyes* - ClevelandBrown, on 11/14/2008, -2/+21Dugg for being all on one page.
- 9bpm9, on 11/14/2008, -1/+18Almost all of them got curvier than their previous logos.
And when did Best Buy and Walmart change their logos? - ultraJesus, on 11/14/2008, -1/+17A lot of these don't follow many of the traditional rules of logo design, such as making it so it looks good in black and white, and so that it can be scaled to any size and still be recognizable.
Plus many of them just have too much glossy crap. That HP one is hideous. - RAEP, on 11/14/2008, -2/+18This article should just be titled "GRADIENTS GRADIENTS GRADIENTS"
- oblique63, on 11/14/2008, -1/+15wtf?! when did this happen??
- Denominator88, on 11/14/2008, -1/+15Why does Best Buy need a rebrand? Their only other major brick and mortar competitor went out of business...
- bloodyomaha, on 11/14/2008, -0/+14It seems like the author just copy-pasted images from the Brand New column on the Under Consideration website.
- GarrettGrimsley, on 11/14/2008, -4/+17The old Dolby logo was better.
- TMTurtle, on 11/14/2008, -3/+15I prefer the old ones.
Modern to all these businesses seems to mean "make it round and give it shading." You're a business, damnit. The Museum of London should not have a cartoonish logo. - Mewchu11, on 11/14/2008, -1/+13I agree. Logo's are suppose to be simple, solid, memorable in shape and definition. Brevity applies to logo design too.
- drgruney, on 11/14/2008, -0/+12it's pronounced So'dexo. (that ' is a syllable marker... not an emphasis or accent) The "h" was always silent. They ran the food on at my college... and I would often here people pronounce it So'dex'ho, or Sodex'ho. I imagine they dropped the "h" because it caused brand confusion. And when you're going to run a crappy company with lousy service, terrible prices, and an abundance of uniformity you want people to pronounce the name right!
- idreamwideyed, on 11/14/2008, -0/+11they really made some exceptional changes to the mapquest logo! the designer must have lost sleep coming up with that one.
- bduddy, on 11/14/2008, -1/+11"Exceptional examples"? I see a bunch of, well, iconic icons-many instantly recognizable, very few with anything wrong with them-being turned into complete messes by overpaid designers who think they know how to make a logo because they know how to use Photoshop. Well, they think they know how to use Photoshop, anyway.
- bovox, on 11/14/2008, -3/+13"Exceptional"??? Are you effin' kidding me? Half of those are P's-O-S. I'm so sick and tired of this Photoshop-Generation of Web DeZiners speaking of design as if they're qualified to speak of it. It's painfully obvious that these people in these types of Diggs have no formal design education. Calling themselves designers is as bad as Joe the Plumber calling himself a plumber.
- spaceman84, on 11/14/2008, -0/+8The new Pepsi bottle design is actually pretty good. The Sierra Mist design, pretty amateurish. But the new Mountain Dew design is HORRIBLE! It's an abomination. What the ***** are they thinking? There was absolutely nothing wrong with the current Mountain Dew design.
- Dumbledorito, on 11/14/2008, -0/+8Walmart's logo looks like something I see when waiting for a flash app to finish loading.
- 45441, on 11/14/2008, -0/+71) putting a gloss look on everything is probably going to look outdated 5 years from now
THANK YOU, voice of reason! - sidekicksuicide, on 11/14/2008, -0/+7This is at least 90% content from Under Consideration: Brand New
- SuperCujo, on 11/14/2008, -0/+7It has changed slightly though...
http://www.logoblog.org/coca_cola_logo.php - Ravatar, on 11/14/2008, -0/+6When this was on digg earlier, a user named CokeEatsYummy provided his version of what the new logo should haven been. It's worth re-posting as it's so much better: http://img514.imageshack.us/img514/2537/wtfpepsicw ...
- nikki2300dk, on 11/14/2008, -0/+6Many of them seem amateurish. I agree on that HP one. It smacks of "my first logo".
- DryCat, on 11/14/2008, -0/+6Most of the new ones are just more complex and flashy. HP is a good example, now it's all shiny and 3D but the number one rule of a good logo is: keep it simple.
- majorrick, on 11/14/2008, -0/+6Good to see that I'm not the only one who really REALLY hates the new Animal Planet logo.
I mean, I kind of (I guess) understand where it's coming from, but it just doesn't look very good. - StuartGibson, on 06/14/2009, -0/+5HP: Select all. Invert. Filters->Glossy Button.
Job done, sit back for 6 months, charge HP several hundred thousand. - jdoublehcubed, on 11/14/2008, -0/+5While there are some really exceptional rebrands in there that manage to improve the look while retaining brand recognition (Cisco, Discovery Channel, Dolby), most are a pointless destruction of brand recognition. For example, Wal-Mart. How is that an improvement? And it destroys the star recognition. Same for Reuters and Best Buy, I mean WTF?
And anyone whos puts something like "spread this via Digg and Stumbleupon" is an automatic douchebag, end of story. - mesarah, on 11/14/2008, -0/+5Because they have not implemented it on their website but they have a new store that has the new corporate identity, this means they are implementing it a bit slowly.
- killtrocity, on 11/14/2008, -0/+5The font is good, the logo... not so much.
- madcow53, on 11/14/2008, -0/+4I think half of them should have stayed the way they were...
The HP logo reminds me of what their PCs have become:
glossy finishes all over - slythfox, on 11/14/2008, -0/+4Eh, some of them aren't good. Logos need to be simple, attractive, identifiable, and work with different backgrounds.
For example, the "new" HP, Discovery and Mindshare logos are horrible. - ggko, on 11/14/2008, -1/+5Likely because you're too used to them, and "if it aint broke, don't fix it."
If a brand is old enough, look up their older logos and see how many you think "changed for the better." - mgill3, on 11/14/2008, -3/+7I'm exceptionally happy about the Apple logo going from rainbow to a solid color.
- ZombieSociety, on 11/14/2008, -1/+5I don't care much for the Animal Planet logo. It's too big on the screen, plus I don't dig the giant sideways M. It looks like a 3.
- inactive, on 11/14/2008, -0/+4At first glance I read the Animal Planet logo as Anal Planet.
Why would they turn that letter on its side? - skratakh, on 11/14/2008, -0/+4They're pretty big in the uk too, but they don't really sell food other than pick 'n' mix, they mostly sell toys, household gadgets, dvds etc.
- laurarena, on 11/14/2008, -0/+4They are huge in Australia, mate.
- eedok, on 11/14/2008, -0/+4I like this one: http://www.prism.gatech.edu/~gth727h/nintendoLogo. ...
- SuperCujo, on 11/14/2008, -2/+6Looks like this blogger has just been scanning through 'Brand New' http://www.underconsideration.com/brandnew/ for the last 6-12 months.
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