88 Comments
- apotropaic, on 10/11/2007, -11/+140PLEASE PLEASE PLEASE don't use html in email!!!
- Otto, on 10/11/2007, -19/+86HTML does not belong in email. People who use HTML in email get ignored by virtually everybody else.
Stick to text like the rest of the world. - DivisibleByZero, on 10/11/2007, -2/+49These email templates are worthless for me, as they say nothing about "ch3ap v!agra" or "hot stock tipz".
Who needs a template anyhow? I just put my whole message in a JPEG, with some random garble at the end. - chaosmachine, on 10/11/2007, -2/+23this is worse than just html.. these are full blown templates! think of the children!
- shark72, on 10/11/2007, -6/+27HTML templates are OK for newsletters, as long as they're well-designed (using HTML to enhance the message, not clutter it) and well-tested.
I belong to three blogging sites: journalspace, typepad, and vox. All three use HTML templates for their newsletters. My UA and AA frequent flyer newsletters come in HTML form, and they're fine.
HTML in email has a place... if it's done right. - TokenUser, on 10/11/2007, -11/+30The first person that sends me an email with those templates being used will get added to my SPAM list.
HTML is for websites. Plain text is for business email communication. - kosai, on 10/11/2007, -8/+26Why is this dugg up?? Please don't use HTML in email. Bury this story.
- chazzbro, on 10/11/2007, -4/+19Talk about an idea whose time came and went 5 years ago! I would only use an HTML template if I were really hoping to get all my emails caught in spam filters. That's just wacked!
"Become an email marketing expert"
Step 1. DON'T USE HTML IN YOUR EMAILS. - trevis, on 10/11/2007, -5/+16Using HTML for newsletter emails is perfectly acceptable IMO.
- Dhaden, on 10/11/2007, -3/+13First off. Sending emails in html format is a good marketing tool for businesses who want things such as monthly newsletters or event updates to be nice and flashy for their "REGISTERED" users. I agree that for normal everyday email it has no use.
Secondly, these design templates are abysmal. While they are readable in outlook 2007, they look horrific, circa 1995. Usage of background images, and or repeating backgrounds DO NOT WORK in Outlook 2007, so i have no idea what they're talking about being "Outlook 2007" compatible. If I made an emailer that looked like that I would be fired. - DivisibleByZero, on 10/11/2007, -2/+12Sometimes HTML can actually be useful. Like if I'm writing emails for work and want to point out problems in somebody's code. It's a lot easier to hilight the errors than it is to talk about them.
By default however, I don't use HTML.
And if you use Outlook, please configure it to follow standards, instead of attaching winmail.dat to every email you send me. I've heard it's possible, but I'm not an outlook user, so not sure. - harlowsmonkeys, on 10/11/2007, -0/+7It's time to stop living in the stone age, people. I was once like that--lecturing anyone who dared to send me an HTML email on how they should be using plain text. But we lost that battle. Businesses send HTML email. Average users send HTML email. Many major email clients, on Windows, Mac, and Linux default to HTML email, as do email clients on many cell phones and PDAs.
Thinking about why we lost, I realized it was because our argument was stupid. Email should be at least as capable as postal email, which means some kind of rich format should be supported. There are good arguments that HTML is not the best format for this--maybe Postscript or PDF would be better--but if it comes down to either plain text or HTML, HTML wins. - moltar2, on 10/11/2007, -0/+7You are laughing, but I have a client who does just that!!! Some intern created a "mailout", which turns out to be a JPEG 600x1400 (yes, 1,400) pixels and they wanted me to send it out. It was over 1MB in size. They have 5,000 subscribers. Go figure...
- firegrind, on 10/11/2007, -5/+12buried - could have been spam (well - most html mail is), inaccurate (text is for email; html is for web) but in the end i think lame says it all
- daok, on 10/11/2007, -1/+7Title should be HTML for newsletter and not for email...
- kevyn, on 10/11/2007, -1/+7i bet you love your apple e-mails which come in html format though ;-)
- inactive, on 10/11/2007, -1/+7You obviously don't own a business or have customers of any kind. Some people do like to get updates/coupons via email. How are you defining "the rest of the world"? I prefer plain text, but most of "the rest of the world" does not like to see, nor will they read 4 paragraphs of black on white.
- inactive, on 10/11/2007, -11/+16*sigh*
Please people, realize that there ARE some instances when using HTML in emails is a good thing. For example, I send a lot of emails with tables which would not be possible with plain-text. Of course, I do not use 'templates' with a million colors such as those listed in this article; however, HTML emails do have their place in business.
-GET-OVER-YOURSELVES - stealthboy, on 10/11/2007, -6/+11HTML email can DIAF
- lintmonkey, on 10/11/2007, -0/+4Step 2: Boycott ThinkGeek because they're obviously retarded for using HTML emails for people who requested to get HTML emails due to the increased information available about new products at a glance, rather than going to their website.
All technology has a time and a place (except for the < blink > tag) and a proper use and if adhered to and/or permission to use it is granted by the user first, it's perfectly fine to use. - zdislaw, on 10/11/2007, -1/+5If subscribers are offered the choice of plain text or HTML, you should deliver the HTML in a manner that is compatible with all email clients. That's the only point here. If you don't want HTML in your emails, indicate that to the people you get the email from. If you're talking about SPAM, then you don't have a chance in hell anyway, so what's the purpose of even discussing what format the unwanted crap arrives in?
- Zedizdead, on 10/11/2007, -0/+4WOW. Everybody seems to hate HTML email. I think I'm going to start using it!
- pesh2000, on 10/11/2007, -0/+4You'll have a hard time, since the click through and close on business is higher when the campaign does better on the HTML versions versus the plain text version. None of my clients are interested in non HTML newsletter or promotions anymore.
- dotbody, on 10/11/2007, -0/+4Does everyone just have teenybopper friends abusing HTML? While I agree using any of these templates in the article would be silly, a bit of HTML in emails can be quite helpful. When sending or receiving from trusted friends, family, and co-workers, being able to hyperlink, bold, and italicize is quite helpful. Nothing over the top. It's not exactly professional to *star* the _things_ I want to emphasize.
- madk, on 10/11/2007, -2/+6uhm...most every major company or site I am a member of sends out HTML mail and I have no problem with it. You can't honestly tell me that all of you Diggers are this anti-HTML mail. Get over it.
- houseofgeek, on 10/11/2007, -2/+5HTML e-mail templates need to die.
- rodii, on 10/11/2007, -2/+5I love HTML mail, because it's so easy to filter into the trash.
- madk, on 10/11/2007, -0/+3Hats off to you kevyn! I thought I was alone in here.
- lcmatt, on 10/11/2007, -0/+3Ebay has killed millions then.
- jeriqo, on 10/11/2007, -0/+2I have one question: Why?
Why not use text for the web also? - NerdyNinja, on 10/11/2007, -1/+3Well, most companies use HTML in their mailing lists to make it look more professional. I don't think the marketing research covered personal emails and all that. I'd find someone rather lame if they sent me a note to say 'hey' that was decked out in a template. Official emails, okay sure. Anything else? HTML is overkill and not necessary.
- bakagaijin, on 10/11/2007, -1/+3Am I the only one totally freaked out by the cookies trying to be set by this site? One of them is a cookie for - and I quote - STALK.campaignmonitor.com
Yeah, I'll trust templates from a company using domains like that... - stormlifter, on 10/11/2007, -2/+4You'd think everyone was running a 100mhz computer and couldn't handle it when people sent them HTML e-mail. My e-mail client can render HTML e-mail just fine and I download it just as fast as a plain text, it doesn't bother my modern computer and its broadband. I mean seriously I know spammers use HTML e-mail, but when a company you wanted e-mails from sends you an HTML e-mail it's not the end of the world.
- hello2usir, on 10/11/2007, -1/+2Attachments are evil. The mail protocol only specifies a 128 bit character set, so attachments must be encoded which can bloat an email considerably.
- inactive, on 10/11/2007, -0/+1Funny that-- No-one cares what YOU think. Just die please. Slowly.
- inactive, on 10/11/2007, -0/+1I know you've been dugg down, but fortunately these idiots are a minority. 99% of people use HTML in their e-mails so get used to it.
Bearing in mind most popular webmail services uses HTML by default, as do Outlook and Outlook Express (or RTF). - LordofShadows, on 10/11/2007, -0/+1Email should be plain text only, soon they will be spamming us with ajax dynamic emails...
- billeth0, on 10/11/2007, -3/+4My self like most geeks would agree with the "No HTML emails" stance.
However its the Marketing Departments of the world you need to convince. - danielrhodes, on 10/11/2007, -2/+3More like spam templates. How did this make the frontpage? Looks like somebody tricked Digg...
- gdfwilliams, on 10/11/2007, -0/+1If HTML should not be used in emails, then this CSS-laden code should DEFINITELY not be considered.
Here's a breakdown of which ISP will hose up CSS layouts:
http://www.campaignmonitor.com/blog/archives/2006/03/a_guide_to_css_support_in_emai.html - nthdork, on 10/11/2007, -3/+4plain text emails for me please.
HTML gets filtered as junk 99.9% of the time. - LordofShadows, on 10/11/2007, -0/+15 out of 5 Spammers agree, annoying html email is a winner.
- godfly, on 10/11/2007, -0/+1can someone please tell me how to use this with gmail or outlook... or point me to a tutorial page.. please don't digg me down... i really need this done =(
- vijayanand12003, on 02/15/2009, -0/+1you can get lots of templates here
http://bestwebsitetemplates.org - mateo60, on 10/11/2007, -0/+1huh?
- grav3k33p3r, on 10/11/2007, -0/+1email is dead. newsletters are just annoyances...
- bkemper, on 10/11/2007, -0/+1I think a lot of people don't realize that it is html if the e-mail has anything in bold or italic, or has any colored text, or text of different sizes. Of course that is appropriate. Most of the time, it serves no useful purpose to limit yourself to one font size, one color, and no added emphasis anywhere.
- jeriqo, on 10/11/2007, -0/+1How is it different from HTML on the web?
Just trash outlook - Narfmaster, on 10/11/2007, -0/+1SHUNNED!
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