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38 Comments
- solid12345, on 07/07/2009, -1/+18Ask Tropicana how their minimalist re-design went.
No offense to the design snobs as I am a designer myself, but modern design schools put too much emphasis sometimes on trying to be overly-scientific with design principles and forget there is such thing as the design equivalent of comfort food, design that may be gaudy and atrocious yet has a significant cultural and historic impact on society that no matter how bad it is, should never be changed.
Coca-Cola's serif font is a perfect example, it is severely dated but no way in hell should they ever try and "modernize" it like Pepsi has with their ugly-ass packaging. - inactive, on 07/07/2009, -1/+12http://rorr.im/digg.com/design/100_minimal_and_typ ...
- diatonic1, on 07/07/2009, -0/+7Was a video: http://www.youtube.com/watch?v=xtEsSdP6sR8
- foolishwolf, on 07/07/2009, -2/+8These designs are beautiful. I'd buy these packages just to look at them.
- bat-21, on 07/07/2009, -0/+3When customers can't tell products apart, that's bad design.
Smuckers grape jelly vs. grape jam:
http://www.smuckers.com/images/products/jelly_conc ...
http://www.smuckers.com/images/products/jam_concor ... - rootsm3, on 07/07/2009, -0/+3That got boring fast
- algaeturd, on 07/07/2009, -0/+3That's retarded. How in the ***** would you be able to tell one thing from the next if they were all in brown paper bags?
- solid12345, on 07/07/2009, -0/+2The thing is, is orange juice supposed to be edgy? it's....just orange juice
when I think orange juice I want to get pictures in my head of old-timey Americana with hand-painted wood signs and a scenic farm or rural area. - Black6x, on 07/07/2009, -0/+2It would have been nice if they had provided links to the websites of the products/manufacturers.
- cleber, on 07/07/2009, -0/+2Minimalist re-design also made my Orange Juice minimalist...
http://www.flickr.com/photos/cleber/2605875465/ - algaeturd, on 07/07/2009, -1/+3Perfect example of how backwards middle America is. Americans are taught from a very young age that the busier, louder and crazier the label, the better the product inside is.
People who were dedicated Tropicana customers no longer wanted to buy the redesigned package...which is downright ridiculous. Some claimed they couldn't tell that it was Tropicana...and that reveals an entirely different problem altogether: People in America who can't read.
I didn't think the redesign was brilliant but it was definitely better than the older ***** they were using.
But as I was saying, the response to that incident says a lot more about Americans than it does minimalist packaging and how they find comfort in familiarity and don't like things that strike them as 'edgy.' - dilbert, on 07/07/2009, -0/+1I missed this one:
http://www.globalpackagegallery.com/main.php?g2_vi ... - thinkb4utype, on 07/07/2009, -0/+1These designs are stupid. In the real world the government requires that products carry all kinds of information. None of these product designs incorporate the small print on all the products you buy. It's easy to make clean, interesting designs when you don't have to incorporate all the text, product codes, and tables.
- AROZ, on 07/07/2009, -1/+2I like the new Pepsi design. You're right though, not everything has to be new. But the classics were new at one point too.
- petemorley, on 07/07/2009, -0/+1I was starting to worry that Bttbox had turned into a weekly textures/'Post in the comments to win x product" website. Glad to see a well thought out, quality post like this.
- jkleinrichert, on 07/07/2009, -0/+1A lot of repeats in there (nestea, for example)...probably closer to 75-80.
- proski, on 07/07/2009, -0/+1when you buy tropicana, do you check the shelves and read the boxes? Or do you instead look for the orange with a straw stuck in it?
sometimes change just isn't good. The Tropicana orange, although slightly dated i guess you could say, brings familiarity.
(Personally, i buy it for the orange juice, but hey, the orange with the straw will always be awesome) - feedroh, on 07/07/2009, -1/+2http://www.thedieline.com/blog/
- orangefizzlebiz, on 07/07/2009, -2/+3that Cider one was pretty clever
- svivian, on 07/07/2009, -0/+1Only 100? When I woke up this morning I thought "if only there was a web page with 500+ Minimal and Typographic Designs". Alas, this page failed me.
- stcmoose32, on 07/07/2009, -0/+1The Tropicana and Pepsi re-designs were both Peter Arnell creations/abominations.
Watch Arnell defend what turned out to be a massive Tropicana failure:
http://adage.com/video/article?article_id=134889
Great article ("What Can We Learn from Tropicana") that talks about the importance of designing for shopability over designing for advertising:
http://www.brandpackaging.com/CDA/Articles/Coming_ ...
Also, see the pipe-dream 27-page PDF that explains the creation of the new Pepsi logo. Hilarious:
http://adage.com/agencynews/article?article_id=134 ... - imTHISguy, on 09/03/2009, -0/+1No shortage of Helvetica I see.
- vgar, on 07/07/2009, -0/+1Some of these designs are beautiful. I much prefer the minimalist approach when it comes to package designs. Sometimes it’s the subtle use of colours and typography that can make a product stand out from a busy crowd.
With so many products fighting to catch your eye with loud patterns these days it often the cleaner and simpler packaging that actually manages to achieve this. - iamacyborg, on 07/07/2009, -0/+1Awesome trend now maybe I can stop having seizures every time I walk into a drugstore.
- stenciledheart, on 07/07/2009, -0/+1All of these seem to be from www.lovelypackage.com. Shame.
- cheerfulcynic, on 07/07/2009, -1/+2http://sunboar.files.wordpress.com/2009/02/pepsi-l ...
- junkfoodjoe, on 08/02/2009, -0/+1I like the Cider one where the "Ci" looks like a ; )
- junkfoodjoe, on 08/02/2009, -0/+1; )
- junaidfarooqui, on 07/10/2009, -0/+1I must say all these designs are extra ordinary and anyone would love to have them for their packaging.
- diatonic1, on 07/07/2009, -4/+36 comments, and ... down.
- ptFoe, on 07/07/2009, -2/+1anybody got a link to the graphic how Microsoft would package an Ipod box
- chrisnyce2002, on 07/07/2009, -3/+1less is more!!!
- InMSWeAntitrust, on 07/07/2009, -3/+1that vodka looks delicious.
EDIT: excuse me, ADVANCED VODKA
just so we're clear. - bosoxphanatic, on 07/07/2009, -2/+0The movie Repo Man had the best minimal package designs: http://www.doubleviking.com/dv_images/rml_repoman/ ...
And when did Nestea start making iPod iced tea? - Narcism, on 07/07/2009, -8/+5What? No Tropicana? http://www.bizzia.com/brandcurve/files/2009/02/car ...
- TheRascalKing, on 07/07/2009, -4/+1Alternate title: "Expensive stuff for idiots".
- benroy, on 07/07/2009, -6/+2I usually try to steer clear of products with unnecessary packing. I tend to think that I'm paying a premium for an overly ornate package with an average product inside. If the world worked my way, everything would come in a brown paper bag.
- Rouis, on 09/30/2009, -14/+1100+ Minimal and Typographic Package Designs
100+ Minimal and Typographic Package Designs
100+ Minimal and Typographic Package Designs
100+ Minimal and Typographic Package Designs
100+ Minimal and Typographic Package Designs
100+ Minimal and Typographic Package Designs
100+ Minimal and Typographic Package Designs
100+ Minimal and Typographic Package Designs
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