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New Underwear Technology May Devastate U.S. Masculinity

gawker.com — Want a bubble butt without the effort? The miracle bra for men (without dignity).

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  • casspa, on 02/28/2008, -2/+172I think that pic is already devastating my masculinity...
    • julialopez, on 02/28/2008, -1/+17Haha... well the wonder bra models have been devastating me for years!
      • ngmcs8203, on 02/28/2008, -7/+10How are bras devastating to a woman? They prevent your breasts from sagging to your knees.
        • cawpin, on 02/28/2008, -0/+5models...as in people....
        • DarkDx, on 02/28/2008, -0/+1They actually do the opposite (google is your friend).
      • flashingcurser, on 02/28/2008, -8/+2How again do the wonder bra models devastate your masculinity?
        • 9jellybeans, on 02/28/2008, -1/+1This might sound crazy, but...that's a girl!
          • flashingcurser, on 02/29/2008, -1/+1This might sound crazy, but I realize that. I think my humor is just a little too dry sometimes.
      • humperdeath, on 02/28/2008, -5/+4This ad doesn't seem to be marketed toward 'masculine' males, more like the 'fairy' type.
    • stonebear, on 02/28/2008, -5/+10Not new at all: This sort of thing has been marketed to Gay men (who tend to very concerned about their masculine appearance) for years. Even they don't take it seriously, though, and it is typically only used as a novelty gift. Metrosexuals be warned! Even Gays will laugh at you. Of course, enhanced underwear are a lifesaver for men suffering from a wasting disease, and their use of it should not be taken lightly.
      • urbandistrict, on 02/28/2008, -0/+1Now that has got to be rock-bottom. (pun)
        • wellyuk, on 02/28/2008, -1/+1Thanks for adding (pun) to the end. I wouldn't have realised you were making one otherwise. (pun)
          • Brodels, on 02/28/2008, -0/+1I think you forgot the (sarcasm) tag.
        • DarkSamus, on 02/29/2008, -0/+1*Now that has got to be rock-bottom. (bun)
      • sanman, on 02/29/2008, -1/+4If you want someone to devastate your masculinity, get a girlfriend.
        She'll do it for free, and personalize the experience for you.
    • diggcensors, on 02/28/2008, -11/+6Can you be gay and masculine at the same time?
      • fliped, on 02/28/2008, -1/+5put it this way there are gay feminine acting and gay masculine acting
      • stonebear, on 02/28/2008, -0/+2http://en.wikipedia.org/wiki/Castro_clone
      • ArchiTech, on 02/28/2008, -1/+7I'm gay, and present myself quite masculine.

        I've met many heterosexual men who are quite effeminate.

        Apparently 10% of the human population is homosexual, chances are 10% of the homosexual population actually acts effeminate. The rest are just average people with same sex attraction.
        • maynardrayne, on 02/28/2008, -5/+1actually that study was done by a man who only used prison inmates as his subjects and asked them questions like, "have you experienced any homosexual activities while in prison?". So that study is flawed. That being said, I have nothing against homosexual people, just bad studies.
    • linkin2, on 02/28/2008, -2/+3http://www.youtube.com/watch?v=0YGN09hTdqM
    • antiorblkflag9, on 02/28/2008, -0/+5Even worse when you take them off and they see what's fake.
    • brianjlowry, on 02/28/2008, -3/+5That thumbnail should be marked NSFM [men].
    • TheReport, on 02/28/2008, -0/+7oh great, I guess as little boy's we will need the training ass before we can graduate to the push up ass
    • brainboy77, on 02/28/2008, -1/+1BE A MAN! DO THE RIGHT THING!
      • DarkSamus, on 02/29/2008, -0/+1i didn't know that bit was known on the internets like that
  • michaelrundle, on 02/28/2008, -2/+71I'm confused as to what the guy on the left is adding to the underwear advert. Or maybe he represents the viewer... Either way, I'm going to go chop some wood.
  • bhartzer, on 02/28/2008, -11/+2I could see that sometimes this will be needed.
    • rpong1981, on 02/28/2008, -1/+5like when you're trying to attract men?
  • TheKingInYellow, on 02/28/2008, -5/+11geez louise...just what we need...well, just what the metrosexuals need.
    • megamod, on 02/28/2008, -0/+0Yup I am going to get a bad "flashback" of this throughout the day. Hip hip hooray for product names that allow for corny puns.

      ha..."bubble butt"
  • Jonh, on 02/28/2008, -9/+21God damn. This end of the world is really getting closer.
    • iMelody, on 02/28/2008, -0/+5hey man, it's no different than the padded bra.
  • SA007, on 02/28/2008, -4/+7LMAO..The ad is ridiculous!
  • sjbdallas, on 02/28/2008, -0/+129I hope they come in XXL because when people see me I want them to say:
    "Look at that middle-aged, overweight, geek with the nice ass"
    • miggie, on 02/28/2008, -4/+7You know sjbdallas my cousin's your size and he bought a pair from undergear.com and now has woman telling him he has a nice butt. Women do notice the butt first.
      • SpaceMonkeyZero, on 02/28/2008, -0/+24Does he walk around backwards all day?
      • popfrogs, on 02/28/2008, -1/+28That's true, they're checking out the size of your wallet.
    • sjbdallas, on 02/28/2008, -0/+1Thanks. Then it will be worth the money for sure.
    • mudojo, on 02/28/2008, -1/+0I'm pretty sure a majority of the digg community isn't in their target audience so it shouldn't be a problem.
    • BrownBag, on 02/28/2008, -0/+5I like to put a rolled up sock in the back of my pants, so it looks like I took a crap on myself. This fancy underwear is obviously not for me.
      • bryik, on 02/29/2008, -0/+2I used to do that, but now I simply unwrap a chocolate bar and put it in the back of my pants. That way I don`t need to wear deodorant and I have a melted treat for later. I also enjoy the look and feel of it dripping down my leg.
  • freedomwv, on 02/28/2008, -15/+1aaaahhhhhhh *****! damn man! Are we men ready to admit that we also like to look good?
    • drgmdp, on 02/28/2008, -2/+7and since when having a chubby ass was ok for men?
    • Wargalas, on 02/28/2008, -5/+4I look good because I hit the gym, not because I buy stupid underwear.
      • yohnstoppable, on 02/28/2008, -0/+11Ya I take steroids. Eat that ***** for breakfast, lunch, and dinner!
        • SpaceMonkeyZero, on 02/28/2008, -1/+9You eat *****?

          /happygilmore
          • wellyuk, on 02/28/2008, -3/+2Close but no cigar.

            Shooter McGavin: "I eat pieces of ***** like you for breakfast!"
            Happy Gilmore: "You eat pieces of ***** for breakfast?"

            But I get the gist you were making. What a film though.. what a film.
        • SnowBladerX, on 02/28/2008, -2/+2Jagger Bombs!!!!!!!!!
      • funkyjunk3, on 02/28/2008, -1/+1gym work actually builds stuff, this is just filler.
  • rootneg2, on 02/28/2008, -1/+72seems like you'd want this technology for the *front* instead of the *back*....
    • ispellkonfusion, on 02/28/2008, -1/+9The tubesock technology.
    • panicofficer, on 02/28/2008, -1/+22There was a survey a while back and I think something like 80% of women checked out the butt first. Only 2% were interested in the front. As a woman, I'd say that's pretty accurate. That being said, if I found out my man was wearing this we'd have to break up.
    • lydecker, on 02/28/2008, -0/+2They have underwear like this for the front already... the Wonderjock, by aussiebum, works kinda similar to abercrombie jeans, buy lifting what you've already got.

      I've never understood why some people like "bubble butts" as they call em.
      • Drax0n, on 02/28/2008, -0/+2I never understood why some people like big breasts either...
      • lydecker, on 02/28/2008, -0/+1Actually, that helped. Perhaps I am starting to understand the appeal.
    • ElectricC0wb0y, on 02/28/2008, -0/+4I have an extremely muscular ass from growing up on a dairy farm. I have noticed that over the past year or so, the comments on my ass have def improved. At one point 5-6 years ago flat asses were in for men. No doubt.
      • Hoogs, on 02/28/2008, -0/+10Dugg for "I have an extremely muscular ass". Funniest thing I've read all day.
  • diggonaut, on 02/28/2008, -2/+1NO U! :-D
  • kdawg1012, on 02/28/2008, -1/+11LOL. What happens when they take off their clothes?
    • ElAssoWipo, on 02/28/2008, -1/+37Same things that happens to women: they never get called again.
      • dondara, on 02/28/2008, -2/+7Bah, you know you hit it THEN never call again. Seriously, men can be vain but I don't think we have reached this level yet.
        • ElAssoWipo, on 02/28/2008, -3/+3Why would I call her if she's taking her clothes off infront of me?
    • jgzman, on 02/28/2008, -1/+1Same thing that happens when women wear padded push-up bras. I hate that. (on principle, anyway. In practice, it's the same as implants: looks real, and I'm not gonna get to make additional inspections)
    • tightscrummy, on 02/28/2008, -1/+11Butt sex.
    • TheReport, on 02/28/2008, -2/+1"LOL. What happens when they take off their clothes?"

      Giggling.... lots and lots of giggling.... like school girls
    • halobender, on 02/28/2008, -1/+1You can see padded bras on women if you pay attention.
    • Drax0n, on 02/28/2008, -1/+1BNy than its to late anyways.. and hopefully you have the light turned off. Beside woman care more about if their friends think your hot.. than if you actually hot once you two are alone
      • wellyuk, on 02/28/2008, -1/+1By then it's too late anyway, and hopefully you'll have the light turned off. Besides, women care more about if their friends think you're hot than if you actually are hot, once you two are alone.

        Better?
  • lukas88, on 02/28/2008, -0/+52Ever notice how there are already tons of commercial products that are supposed to make guys look better but we STILL never use them? That is how successful this will be.
    • talonstriker, on 02/28/2008, -0/+1yeah not all of us are like the dude in the proactiv commercials
    • macweirdo42, on 02/28/2008, -3/+41Sure, men care about their appearance... But only if it doesn't involve actually doing anything. This is why you will never, EVER see a man induce vomiting for any reason not related to alcohol.
      • dondara, on 02/28/2008, -0/+31"Sure, men care about their appearance... But only if it doesn't involve actually doing anything."

        Dugg for being truly insightful. In the battle of vanity versus laziness ...laziness, flawless victory. Good one
      • kiwiboyus, on 02/28/2008, -3/+6There are plenty of men out there with eating disorders and not just gay men either, but like most real issues that men deal with it is under reported. All we care about is ED and hair loss. For example http://www.rollingstone.com/artists/silverchair/ar ...
      • isaactwito, on 02/28/2008, -1/+1Is it induced vomiting from just drinking too much?
        • macweirdo42, on 02/28/2008, -1/+2You know that too much alcohol will make you puke. You have complete control over how much alcohol you drink. Therefore, yes. Though of course, there is the whole issue of being too drunk to realize that you've had too much to drink, but it could be argued that you should've known better than to get that drunk... Which starts an endless cycle of recursion, which if I think about anymore, will likely make me throw up.
        • Methodius, on 02/28/2008, -1/+1So now it's just the concept of drinking that induces vomiting?
      • LogicBomB, on 02/28/2008, -0/+9The only caveat is if it's to win a dumb bet. We'll go above and beyond the call of duty to win a stupid bet.
    • justjoehere, on 02/28/2008, -2/+0Or if we do, they don't work
    • wellyuk, on 02/28/2008, -1/+1Why do men's magazines (GQ, FHM etc.) have adverts with photos of men wearing only their underwear? Such as the one in the story. I REALLY don't want to see that. I'm not interested in looking at photos of men in underwear with their legs splayed. I don't buy those kind of magazines often but really, when I do, I don't want to see that.

      Who are those adverts for anyway?
  • laterthandawn, on 02/28/2008, -0/+16Bummer.
  • Stryder81, on 02/28/2008, -29/+5F-in Americans are so vain it's disgusting.
    • diggcensors, on 02/28/2008, -11/+5Everyone in the world is self centered. Americans are just vain because they are both rich and self centered.
    • rayraym0fucka, on 02/28/2008, -2/+17shut the ***** up.
    • jp12380, on 02/28/2008, -4/+0I live in America and I know I want this... wait that picture they showed actually looks pretty gay. Hmm, somehow I don't think women will actually appreciate this.
      • slvrbullet87, on 02/28/2008, -1/+4Name a woman who doesnt have a gay friend, now name 2 women who dont think they can change his mind
    • insertAliasHere, on 02/28/2008, -1/+13Right, because America is where almost every fashion trend comes from....no, wait, that would be Europe. Americans may buy into stupid fashions, but its the Europeans who invent them.
    • flashingcurser, on 02/28/2008, -0/+1From the same site:
      http://gawker.com/354995/fancy-underwear-will-dest ...

      Seems to be european....
    • vortexgenerator, on 02/28/2008, -0/+4Are you serious?? Have you ever been to Italy or France?
    • Stryder81, on 02/28/2008, -3/+1lol Damn I got buried with the quickness. Maybe I should stick to politics huh >:-p

      Europeans invent the products for Americans. Europeans dress the trend but not to where it is to enhance their T&A or P or whatever. That is the difference.

      L.A. in itself has more people who do plastic surgery than the whole world does combined. Follow me now?
      • octophobic, on 02/28/2008, -0/+2I have heard the same thing said about Brazil.
      • DarkSamus, on 02/29/2008, -0/+1l.a. has more "rich" people than the whole world combined
      • topace3000, on 03/01/2008, -0/+1Maybe you should stick to shutting up.
    • topace3000, on 02/28/2008, -0/+3Yeah this really ISN'T the stereotype for American men, sorry.
    • kleptomaniac, on 02/28/2008, -0/+2I'm fairly certain that the crest on the advert contains the swiss flag which, last I checked, was not part of America.
  • wkcrazyhorse, on 02/28/2008, -7/+0Buried because this is not "underwear technology"
    • yojiffyskippy, on 02/28/2008, -0/+6My girlfriend calls mine "Nano-technology"
  • gypsi, on 02/28/2008, -18/+6buried for teh ghey
    • KaiUno, on 02/28/2008, -7/+7I burried yours for teh *****.
      • jawnboy, on 02/28/2008, -3/+2I buried yours for being a humorless ***** that sucks the fun out of life.
        • Treason, on 02/28/2008, -1/+3And I buried you all so ***** off.
          • DarkSamus, on 02/29/2008, -1/+1lotsq assholes, *****, sucking off in this thread
  • camaroz06, on 02/28/2008, -3/+24Real men dont wear underwear anyways.
  • naughtyboy, on 02/28/2008, -1/+17A sausage down the front is way more effective.
    • yojiffyskippy, on 02/28/2008, -0/+6"The potato goes in the FRONT!"
    • stanleyford, on 02/28/2008, -0/+27"A sausage down the front is way more effective." -- Until you go to the dog park.
    • Drax0n, on 02/28/2008, -0/+2Not really... all that does is convince them you like looking at the school girl who just walked by.
    • octophobic, on 02/28/2008, -0/+5And it's a snack for when you're on the go!
  • shadowofleaves, on 02/28/2008, -1/+10"I thought you were supposed to put the rolled up sock in the front. "

    haha
  • diggcensors, on 02/28/2008, -8/+2***** that *****...
  • DiggMyComment, on 02/28/2008, -20/+2DIGG ME DOWN
  • lowfalls, on 02/28/2008, -2/+20Who gives a rats ass.
  • chrisdancy, on 02/28/2008, -0/+4padding in the back AND front what I want to see
  • whatthehell9, on 02/28/2008, -1/+6seriously. WTF?
  • EvilBadger, on 02/28/2008, -1/+20I don't think men are supposed to have a "Bubble Butt". That is just high maintenance women, urban female hip-hop artists, and J-Lo types.
    • LumberingOaf, on 02/28/2008, -0/+16"That is just high maintenance women, urban female hip-hop artists, and J-Lo types."

      You're being redundant.
    • Testiculese, on 02/28/2008, -2/+5Women really do like guys with bubble butt. I've been told a dozen times that I have one. Girls smack ME on the ass!
  • PauliAnna, on 02/28/2008, -3/+7Dugg for a future of hot asses on men who would otherwise have "Grandpa Ass"
  • Ryan121, on 02/28/2008, -1/+64I'm gay and I don't think I would even wear them.
    • Spoomeister, on 02/28/2008, -0/+46I'm bi, and I can't decide.
    • robystar, on 02/28/2008, -2/+2It is kind of a chic thing to do no matter how gay you are....you're still a dude.
    • brainboy77, on 02/28/2008, -9/+1I'm straight and i make fun of gays and bis. *says this in the best nelson he can* HAHA!!
    • chrisdancy, on 02/28/2008, -1/+7I'm gay and until Ryan121 I thought I was the only queer in the digg village.
      • 9jellybeans, on 02/28/2008, -3/+8This isn't a coming out party. Not that there's anything wrong with that...
        • Ohimesama, on 02/29/2008, -0/+1Have you read the article? Of course it's a "coming out party".
  • blackinthmiddle, on 02/28/2008, -0/+10That's right! You too can be a 300 lb coach potato with a nice ass. The women go CRAZY for it!
    • octophobic, on 02/28/2008, -0/+4Put in some LEDs and it will really distract them from your otherwise flawed exterior.
  • 0crabby0, on 02/28/2008, -1/+5Can the underwear be used as a flotation device? If not - FAIL
  • allenm7, on 02/28/2008, -1/+1no ty, ill stick to the sock in the crotch
  • TrevorBelmont, on 02/28/2008, -0/+21That's right guys, keep manscaping and buying butt bras. Soon, I'll be the only man left!
    • LarryM5, on 02/28/2008, -1/+1Screw that! I'll never stop manscaping. I don't want to look like a Chimmanzee.
  • iamepicfail, on 02/28/2008, -0/+7I already have a fat ass! I don't need something to add to it!
  • funkyjunk3, on 02/28/2008, -0/+8Bubble butt? No thanks
  • MyDiggIsBig, on 02/28/2008, -0/+8No Fly Zone
  • HaloZero, on 02/28/2008, -0/+10I know what a bubble butt is now..... I feel cheapened.
  • daxsymbiont, on 02/28/2008, -8/+2US masculinity?

    bah, the dorks.
  • ichchappycat, on 02/28/2008, -0/+7Stolen from the page's comments section:
    "So, according to the diagram, if I wear these, by buttocks will actively seek out and attempt to touch the crotch of similarly clad men? Kind of reminds me of that underwear I invented back in the 80's that would cause vaginas to scream every time I entered a room."
    • jgzman, on 02/28/2008, -0/+2I wonder where I can order a pair of those.....
    • octophobic, on 02/28/2008, -0/+1Scream in fear? Maybe hiss and spit venom at you as well?
  • JupiterSSJ4, on 02/28/2008, -3/+3Boxers ftw
  • Daylightsun, on 02/28/2008, -2/+9I'm a girl with a big butt. I wonder how much bigger it would make it look? ROFL !!
  • NYC10004, on 02/28/2008, -4/+3LOL
    This should be outlawed. If you want a nice body, then work for it, lazy cheaters :)
    • Drax0n, on 02/28/2008, -2/+5To bad some people have better things to do than spending an hour a day working on their butt muscles.
  • NCSUspoon, on 02/28/2008, -0/+5I quite enjoy not having an ass
  • Zedian, on 02/28/2008, -2/+2Now see why do you guys post ***** like this while my boss is around the corner.

    DAMN!
  • darkgreystar, on 02/28/2008, -0/+0If you turn them around, will that keep men from stuffing socks in their pants?
  • stewartallyn, on 02/28/2008, -0/+7Is this the "Joe Lo" as opposed to the "J Lo" butt?
  • GreatSunJester, on 02/28/2008, -0/+13I think that at least one of the four horsemen wears these.
  • natedigity, on 02/28/2008, -6/+7that was the gayest picture i've ever seen in my life.
    • UKsHaDoW, on 02/28/2008, -1/+3You've never been to male underwear section? There all like this, I hate buying underwear
    • nmnnotmyname, on 02/28/2008, -1/+0Oh, oh, I can fix that, do you have a mirror around?

      /sorry, had to.
  • pacokorn77, on 02/28/2008, -3/+3I hope to god women are the only ones digging this story.
    • Ohimesama, on 02/29/2008, -0/+1You think there are 700+ women on Digg? ...where are they all hiding?
  • slvrbullet87, on 02/28/2008, -8/+1Cant we just club them with a tire iron and rape them? who buys underwear anyway... i have had the same 3 pairs for the last 5 years.
  • slappy83, on 02/28/2008, -8/+7Gay
  • LumberingOaf, on 02/28/2008, -0/+0 Those things will squeeze a guy's nuts into an impossibly small size. I'll be sticking with my boxers, thanks.
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