chasedwards

Chas Edwards

  • chasedwards
3

Truth In Advertising: Hamburger Edition

chasnote.com — I wonder if the popularity of fast food, despite the large apparent 'disappointment gap' between their advertising images and the real it... View in Crawl 4

Truth In Advertising: Hamburger Edition
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Return of the Human Computers

chasnote.com — My colleague James Everingham, a founder of two businesses -- LiveOps and now Luminate -- that organize freelancers into human computers, points ou... View in Crawl 4

Return of the Human Computers
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A Reverse Pay Meter for Online Newspapers, A Pricing Model That’s More Like Everything Else We Buy

chasnote.com — Back in the good old pre-Internet days, when the dynamics of print-newsspaper distribution meant that consumers had to pick among the two or three ... View in Crawl 4

A Reverse Pay Meter for Online Newspapers, A Pricing Model That’s More Like Everything Else We Buy
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Bob Costas, NBC and Chase Team Up on 2-Hour Commercial

chasnote.com — Of course, industry watchers have raised legitimate questions about a news outlet’s objectivity when it’s a division of a giant global media conglo... View in Crawl 4

Bob Costas, NBC and Chase Team Up on 2-Hour Commercial
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Targeting Men When They’re a Captive Audience

chasnote.com — Ad-supported, pee-controled video games in UK mens rooms. View in Crawl 4

Targeting Men When They’re a Captive Audience
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Liberals and Muslims Need Not Apply?

chasnote.com — Texas gun instructor's radio ad says he won't teach you if you're a liberal, Muslim or non-Christian Arab. View in Crawl 4

Liberals and Muslims Need Not Apply?
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Nearly 100% of DVR Users Skip Commercials

chasnote.com — While TV viewership is up over last year, much of the growth is coming by way of people watching online or on DVRs. And among those using DVRs, 96... View in Crawl 4

Nearly 100% of DVR Users Skip Commercials
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64% of Online Ad Dollars Go to Five Companies

chasnote.com — Google still dominates online advertising, but it wasn't long ago that industry-watchers talked about the "Big 4." Well done, Facebook. View in Crawl 4

64% of Online Ad Dollars Go to Five Companies
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Skin Cancer Awareness Campaign Uses Ice Statues Melting in the Sun

chasnote.com — Madrid agency carves 700 ice statues so that residents can watch them melt as they think about the adverse effects of the sun View in Crawl 4

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Does this Newspaper Make Me Look Fat?

chasnote.com — Ads from the American Newspaper Association tell me I'll look better with a "little depth." Hmmm. View in Crawl 4

Does this Newspaper Make Me Look Fat?
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Overweight And Undereducated, long term problems for the US

andrewsullivan.thedailybeast.com — Felix Salmon pinpoints an underlying dilemma: [T]wo of the biggest and most daunting long-term problems facing the US economy are (1) the fact that... View in Crawl 4

Overweight And Undereducated, long term problems for the US
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Edible Perfume Makes Your Sweat Smell Nice

chasnote.com — That can’t be good for you. Though I’m assuming the crude-oil-colored goo that’s dripping from the pores of the woman in this commercial is just a ... View in Crawl 4

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Nestle Ads Speak Directly to the Dogs

chasnote.com — Nestle's latest TV commercial in Germany uses sounds that only dogs can hear. View in Crawl 4

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As Brands Become Publishers, Publishers Become Retailers

chasnote.com — Will Conde Nast become the next great high-end retailer? View in Crawl 4

As Brands Become Publishers, Publishers Become Retailers
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Online Advertisers Spent 23% More in First Half 2011, But They Continue to Want Ads Targeted to L...

chasnote.com — A bad, self-reinforcing cycle appears to be underway. Advertisers demand that publishers and ad nets sell them inventory on a per-click basis — bec... View in Crawl 4

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About

Chas is chief revenue officer and head of publisher development at Pixazza. — San Francisco
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