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7 Comments
- BrennanK, on 07/28/2008, -0/+2Well-written and common-sense answer to "anti-marketers" from a true master of the art. This article (and the comments) should be required reading for all those self-appointed guardians on social networking sites. Too often, these misguided goons take it upon themselves to flame/ban honest promotion of ethical products and ideas, yet tolerate (encourage?) negativity, profanity and verbal garbage. Thank you and Kudos to John Reese AND Jack Humphrey
- SimplyD, on 07/23/2008, -0/+1Professional, insightful response in the wake of Junior High bashing. It's unfortunate that the bashers feel that it's ok to make unsubstantiated claims based on research that was either non existent or worse than that of a grade school student using cliff notes at midnight on the night before a big project was due. Nicely done John.
- phillipskinner, on 07/25/2008, -0/+1When you put a whole lot of data together that is related toone subject, it can be collected to yield information. In other words, (sets of data) + (collection of related data sets) = information. Let’s say I want to buy a car. I can collect a lot of data about makes of cars, performance ratings, prices and so on. Once I do that, I have a lot of information about cars and the auto market. Until I think about this collection of data - this information - and put it in context, it is “dumb.” By that I mean it has no meaning. This is what we are flooded with every day. On the Internet, we can find lots and lots of information - dumb collections of data. Some of that information may be useful, and some of it may be accurate. But living in an “information age” means we are flooded all the time with access to more information than we can possibly have time to put in context. We don’t have time to decide what it means, and it comes at us so fast! The amount of information available to anyone in the world today is absolutely staggering, given historical standards. It is truly, lierally mind-boggling.
- davidlee41, on 07/20/2008, -0/+1great article to many people who say they know what their doing try to take down people like John I guess its the price for being popular and successful
- FaceySpacey, on 07/20/2008, -0/+1I agree!
- miguelalvarez, on 07/20/2008, -0/+1An amazingly well written response from an internet marketers to anti-marketing bashers. Definitely worth a read. =)
- wizzersays, on 07/24/2008, -0/+0I defy the "knockers" to respond with such a balanced, reasoned argument for their case(s). My icon name gives a clue to my thoughts about over-hyped marketing etc. yet here we have a top entrepreneur being criticised for something clearly he can claim not to have said or done.
A big problem for people like John, is perhaps the actions or words of his followers and affiliates - all in the same camp so out comes that big tar brush. A great response that is deserving of a read - even if you're not interested in this particular debate - this is how to respond to your critics!
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