What is Digg?12 Comments
- ckstevenson, on 07/03/2008, -0/+1Can Mr. Godin (or anyone else) produce verifiable statistics that support his claims about what actions will or won't increase your business?
He says recommending the right product/service that isn't yours to a customer will improve your business, grow market share, etc. PROVE IT. I hope that it is true, but unless he has stats, this is just gobbledy gook feel good business shaman talk. - ConversationAge, on 07/02/2008, -0/+1Have you ever considered how marketers behave like lawyers? They are advocate for their company's products or services. Should they behave more like statesmen, instead? Thought-provoking post.
- annemccrossan, on 07/02/2008, -0/+0This is so on the money - quite literally - marketing can only function well as an essentially responsive profession. To succeed we must work with what the market tells us, and then employ a degree of leadership in order to to do so plausibly and compellingly and that's what sells products.
To my mind a large degree of the perceived failure of marketing and of present economic circumstances has been because a great number of business leaders with marketing functions on their payroll have lost sight of this and instead looked to circumvent what insights consumer responsiveness might have led to and employed snakeoil for sales. A certain amount of advocacy has to be employed yes, in as much as we all need to have a degree of self belief to survive. But people despise lawyers because they are generally in the business of convincing - not a good word - a jury who has to decide in a moment of judgement, as oppose to choosing whenever it likes, also not a good thing, to support one thing over another as a gladatorial contest, and this isn't the way we want to do things anymore. Maybe necessary for lawyers, but crap for marketing! - digitald3, on 07/02/2008, -0/+0I completely agree, most defense lawyers would never want the defendant to tell them what really happened... if they knew the full truth they couldn't do their jobs.... same goes for the marketers!
- dctrainor, on 07/02/2008, -0/+0It is funny. I agree that we are all like lawyers, arguing our point of view. We become so caught up in our beliefs that we sometimes mindlessly argue our perspective without taking a step back and looking at the situation. The part that I find particularly funny is that we all do this 'lawyer-thing,' but most people despise lawyers. What does that say about ourselves?
- digitalfan, on 07/06/2008, -0/+0It helps to build the "recommend competitor's product" into your marketing campaign... Look at Progressive Auto Insurance- one of their big selling points is that they show you a comparison of competitor's car insurance rates.
- back2zero, on 07/02/2008, -0/+0I was just going to say sounds like the same premise as "sending them to Gimbles" - but remembered that soon after that Chris, the honest marketer, needed a lawyer to present his case...
- rsbpublishing, on 07/03/2008, -0/+0Ummmm....not true. The fastest way to kill a bad product is good marketing. Good marketing = more folks trying it. More folks trying a bad product means more folks telling their friends it sucks. More friends know it sucks the faster it gets kicked to the curb. Case in point - Verizon's ongoing blitz about how great their service is. As more and more people know Verizon REALLY BLOWS (and it does) the more their campaign gets used against them. Case in point - a life-sized statue in Townsend, TN outside the business of a wood-carver. It's a man leaning over with his head up his butt. In one hand, next to his ass, is a cell-phone. The sign at the man's feet says, "Can you hear me now? Verizon service sucks." Justice comes to those who wait.
- shleek14, on 07/02/2008, -0/+0Problem is, Jury's often do think Lawyers are telling the truth, not making a case.
- NovelistKat, on 07/03/2008, -0/+0I have to admit, I have seen too many salesmen who give off that lawyer vibe. In fact I have quit sales jobs in the past because I felt so much pressure to be like that. I'm not sure if I've recommended competitors but I evaluated businesses and told them they didn't need my service or they were actually looking for a different service than mine... its surprising how many referrals I have received from these people.
It may sound like a "feel good" message but I think people -do- pick up on what your intentions are. When you make clear your intentions are to help the client not just to make a sale, they will respect that. (And you don't have to argue your case!) - shifu57, on 07/03/2008, -0/+0All lawyers and marketers say things that are true, but very few tell The Truth. There are 3 kinds of people in this world Hope-Seekers, Hope-Mongers and Hope-Givers. We are all Hope-Seekers to one degree or another and we will be subject to either Hope-Mongers peddling their half truths or outright lies, or Hope-Givers who are willing to tell The Truth, even if it is not what the customer wants to hear. Being a Hope-Giver doesn't mean you have to give it away, but when it is The Truth it is worth paying for--Be a Hope-Giver
- fmpottrick, on 07/03/2008, -0/+0Seth, how comes you are asking for more honorable marketers while offering a book called "all marketers are liars"? Did things change so dramatically? ;-)
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