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Transparent Marketplace in Paying for Products and Services
knowledge.wharton.upenn.edu — Paying only for products and service when and if they work. A reversal in the traditional relationship between buyers and sellers is believed to occur in what is called Performance Based Logistics (PBL). The concept is similar to how SEM works, but applied to products and services. Review of Wharton paper by Morris A. Cohen and Serguei Netessine
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