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The Ultimate List of Eponyms aka Brands that OWN the Market

okdork.com — There are so many products where the name of it is what the market calls it. You know like when you say I want a Kleenex. You actually want a Tissue but Kimberly-Clark did a great job getting us to call it Kleenex instead.

Who dugg this?

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2 Comments

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  • crxnamja, on 10/12/2007, -0/+2how do companies get their words to be what people think for the market? just keep kicking ass or what?
  • ozguralaz, on 10/12/2007, -0/+2Really Great story and reference
    Most of the brands are own the market at international level, too
    For example we say coke for delicious soda

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