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32 Comments
- kitwaites, on 10/12/2007, -2/+29Learn the facts. Google invented a totally different way of searching the web, using PageRank, it is this that has made them popular. Yes, they infrnged Goto's patent however it was because they had proper search technology they were able to make a success of it - if it wasn't for Google we'd still all be using 2MB Hotmail accounts as Google have innovated and pushed the web forward.
Doubleclick has a signifigantly different market to Google Adwords, so it's natural expansion for Google. Doesn't mean they aren't still innovating - look through Google Labs and you can see the advantages of collecting together some of the brightest and best in IT. Can't knock success. - cruxop, on 10/12/2007, -1/+26Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University.
In other words. Google invented pagerank. - TroubleInMind, on 10/12/2007, -2/+14Page Rank wasn't a new concept. The very first "page rank"-ish system I know of was in the original Alexa, which also had one of the first browser toolbars. It was not integrated with a robust search mechanism.
When Google came out there were at least a dozen established search engines on the net. AltaVista, Lycos, Ask.com/AskJeeves, Netscape, AOL, MSN, and so on. Plus the directories, mainly Yahoo! They were all slanting toward non-neutrality, favoritism for their ad customers, basically starting to sell search placements.
Google came along and combined the very best search algorithm with zero ads in a simple interface. Because there were no ads, people trusted it. Because it worked well, people used it. None of this was new. It was just a better mousetrap, deployed at a perfect time. - Yez70, on 10/12/2007, -1/+11What do you expect from someone who names themselves after an underwear brand?
- inactive, on 10/12/2007, -1/+10Is it possible that Joe really didn't know that those "Stanford students" were the founders of Google? I mean, I realize that 99.9999% of the general population would have NO IDEA who they were. But Joe...you are on Digg, and you actually took the time to find to look it up, and STILL didn't realize that the people you were reading about were the founders?
- gmagana, on 10/12/2007, -1/+9Who cares? Google's main reason for buying doubleclick was to keep microsoft out of the advert business. Google didn't need no stinkin' doubleclick, yet it was locked in a bidding war against MS for doubleclick. Don't read anything deeper into this purchase other than keeping MS out of online advertising.
- kavery, on 10/12/2007, -2/+9Whenever I read stories such as this, I wish I could go back in time ten years ago to high school and actually done something with my life rather than run off and drink in the hills and fire shotguns at rabbits.
- rAid135, on 10/12/2007, -0/+6Main reason behind Google's acquisition was to keep Microsoft from buying DoubleClick
- appetite, on 10/12/2007, -0/+5In empirical studies, Google search doesn't do much better than Yahoo when people can't see the brand:
http://battellemedia.com/archives/002397.php - popothebright, on 10/12/2007, -0/+4While it might be hard to get the facts from those (shamefully) obedient bloggers, the reality is that AdSense doesn't pay very well. Many serious bloggers have discovered that traditional ad networks in fact, pay significantly better. Google's purchase of AdSense was also a means of preventing the flight of many top content partners.
- crush, on 10/12/2007, -1/+4@coolestkidalive: Do you work for channel nine @MSDN?
- fkr3, on 10/12/2007, -0/+3Really? Cause I've been using AdSense for over 3 years and the click value has been driving down steadily and consistently for a long time.
Mine show:
2005 average $0.263 / click
2006 average $0.185 / click
2007 average $0.107 / click
At this rate by the end of the year I'll be averaging somewhere between $0.03 and $0.06 a click and moving on to another network. I know you're going to relatiate about the demand for keywords, fluctuating market and whatnot but:
- the internet is growing, not shrinking, as is online advertising, ergo demand should be increasing not shrinking
- I have a range of sites, some of which used to receive clicks in the $2 - $5 range, which just 2 years later receieve clicks in the $0.20 - $0.40 range
I attribute it to the ***** who scrape together sites with loads of ads and then create campaigns getting traffic to their crap from google for $0.03 or $0.04 a click, and sending it out through someone else's higher paying ad. Then there's the retards who mislead people into clicking ads via deceptive placement, images etc, driving the value of AdWords traffic down for everybody since the conversion rate is ridiculously low when the person never really intended to click your ad or visit your site.
Google has and maintains virtually no standard for publishers or advertisers, they're slow to respond and they're even slower to react. - cisox, on 10/12/2007, -0/+3@TroubleInMind
Pagerank may not have been a new concept, but Pigeonrank certainly was. It has truly changed us all. - fkr3, on 10/12/2007, -1/+3The problem with AdSense is not that it doesn't pay well, it's that Google allows unscrupulous sites to bomb users with ads so the well-paying ads go to guys with 3 ad blocks and machine generated content.
The same unscrupulous retards then create AdWords campaigns with cheap keywords to drive traffic to their pages so it will leave via more expensive ads.
One day Google will "invent" quality control and give most of their publishers the axe. - inactive, on 10/12/2007, -1/+3If you can't beat 'em, buy 'em. Just like Google did with Keyhole, and YouTube.
INNOVATION! - spinchange, on 10/12/2007, -1/+3best.comment.ever
- indicas, on 10/12/2007, -1/+3i beg to differ. adsense pays extremely well if you know what you are doing..
- SpanishBrowne, on 10/12/2007, -0/+1Wonderful - now if everyone else just does that; we won't have any websites to visit! Unless of course, you're open to Pay-Per-View browsing.....
- inactive, on 10/12/2007, -3/+4Why do Digg users think that their coments are so important that they need to stand out with 10 extra lines?
- fkr3, on 10/12/2007, -2/+3Google offering more disk space was not innovative it was natural progression. With home computers having 80+ gb of space at the time it was inevitable that someone offer more than 1 or 2 mb of email.
Ranking pages was not their innovation either - search engines at the time weren't returning completely unranked results. What Google did and still do is take existing concepts, give the methodology a dusting off and slap their logo on it. Google's search was an existing concept made better (although now it's not much better ...), AdSense/AdWords did the same thing, as did gmail, gcal, gtalk etc etc.
Real innovation comes from little companies corporations like Google, Microsoft and Yahoo buy and rebrand. - Jugalator, on 10/12/2007, -2/+3Note: The article brings up the "Google OS". I'm burying this just because I'm so tired of that crap by now. All journalists that try to come off as "insightful" and "analytical" or "up to date with the Web 2.0 blogosphere cyberspace" brings up this damn Google OS because... It could be their next plan! They could do it! *shifty eyes*
Next thing they're going to talk of the danger of the Googlezon... Again. :-p - smek2, on 10/12/2007, -0/+1The best add-on for firefox? AdBlock-Plus! I don't see any DoubleClick related advertising. Or hardly any advertising at all.
- inactive, on 10/12/2007, -1/+2Wow... and HERE's a glittering gem of collosal stupidity.
- appetite, on 10/12/2007, -1/+2Google's biggest accomplishment to date is their media image. Nothing it offers is as well designed as its image.
- smek2, on 10/12/2007, -0/+1pathetic spammer.
- dashham98, on 10/12/2007, -2/+2Flkr you are dreaming. Google's search is 10 times better than anyone else's, and that is a conservative estimate. I need to search every day to do my job. When you really need to search, you know the value of Google. That is the basis of everything else for them.
- wootbeaner, on 10/12/2007, -2/+1I totally agree with you this website is so full of *****. "Business 2.0 Beta"? Give me a ***** break. It looks like they are trying to make it as cliché as possible. Even down to the crappy vector avatar.
- sameerb, on 10/12/2007, -5/+2http://www.duggmirror.com
- inactive, on 10/12/2007, -4/+0Is it just me or is this not loading on Mac's? I'm haiving the same problem with this page.
http://generationrisk.blogs.money.com/2007/04/05/real-estate-that-last-dip-could-be-a-doozy/#comments
They both have a verizon banner in common, not sure if thats the problem... - sameerb, on 10/12/2007, -7/+1http://www.diggmirror.com
- booozeninja, on 10/12/2007, -13/+2Why do digg users always mix up the terms "irony" with "almost interesting tale"?
- Joe0Boxer, on 10/12/2007, -24/+4@ kitwaites
Just to clarify, Google did NOT invent PageRank, it was developed at Stanford by Larry Page and Sergey Brin and is currently licensed from the university until some time in the future (http://www.google.com/technology)...
Stanford stands to make a great deal of money upon renegotiation of the contract
Anyone know the exact date the licensing ends?
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