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The End of Advertising as We Know It

03.ibm.com — IBM Global Business Services has unveiled its startling new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous fifty. The report indicates by 2012, the landscape of the industry will change so profoundly that to survive,

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  • Sherrett, on 11/14/2007, -0/+1Nothing particularly new in the report to anyone who has been paying attention for the last 5 to 8 years, but still, a great summary with perspective and numbers. Blue-chip awareness can never be too bad.
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