What is Digg?17 Comments
- allaboutdatiki, on 10/12/2007, -1/+5But why does the world need another "online media business with $50M in revenue"?
Big is the old model. - lensman00, on 10/12/2007, -0/+4@allaboutdatiki
The article seems to agree, to some extent: "more entrepreneurs are going for low-investment sites that don't need an exit but provide "lifestyle businesses" for their owners. (More on that another time.)"
I immediately thought "that's the one I want to read".
However, even as a small site operator I have an interest in the overall health of internet advertising. - pocketjoker, on 10/12/2007, -0/+2where's digg?
adsense and working with John Battelle at Federated
http://advertisers.federatedmedia.net/plan.php?site=digg
$45k is pricey for a couple weeks of ads on one site - m00n1, on 10/12/2007, -0/+2Exactly! I run a couple of sites. They don't make $50m a year. But they do make $50/day. Can I make a living off it? Nope. But it's a great "lifestyle business" as the author put it. When I get a few hours spare, I do some tweaks, improve it, add some features, some new content. Slowly but surely it's growing. I reckon I can triple my current sites revenue before it's at the limit. Then? I build another one. And another one. And another. It's fun, it's good money, and hey, maybe one of them will take off and earn me $1,000/day and I quit my day job. But I'm enjoying the work AND I'm getting a substantial amount of pocket money. What could be better?
- pocketjoker, on 10/12/2007, -0/+1You still will at least need some company to bring all the small guys together and organize them. Part of the reason why Google is always a company's first choice when getting into paid search is because of the volume you can get from it. Would you rather advertise on 100 separate websites to get 150 orders, or would you rather advertise on 1 and get 125 orders? While you may be able to get 25 more orders from advertising on 100 separate sites, the extra time it takes to setup and manage all of these sites would most likely make it less profitable/valuable overall. ie. AdSense, google content network - they bring together a lot of sites for advertisers. If a site can get big enough, like Digg, it can start working directly with advertisers or negotiate better deals from larger ad networks like Google, Yahoo, etc.
- ROFLance, on 10/12/2007, -2/+2So where does digg.com fall on that graph?
- ausmate, on 06/25/2009, -0/+0I prefer to look at revenue in relation to traffic - it gives better perspective on things. Many sites break long articles into 3+ pages so the number of page view may be very misleading. I have started compiling figures on big sites and the conclusions are relevant to all aspiring online entrepreneurs:
http://all-things-spatial.blogspot.com/2009/06/law ... - megalopata, on 10/12/2007, -0/+0Perfect post! Thanks, author!
- jihoy1, on 02/05/2009, -0/+0I am a bit unsure, about the assumptions made. $1 per 1 million page view? That might true for some horrible spam site banner advertising. And it's not all the advertising options a site can have. If you are a spam site, you can have popups, pop-unders, opt-in contact list solo ads (as well as sponsored ads), all which have better pay rate than 1 million page view.
I run a free classified ads site http://www.jihoy.com I would think the contents of my ads are fairly untargeted, as people post just about everything there. Actually, more of the lesser value "work at home" ads, so I'd imagine the cost per click is lesser than other targeted niche advertisements. Even on worse days, I'd at least get $0.50 per 1000 page views or $500 per million on adsense alone. Adsense pays better than that, and that is actually the lazy way out. There are ways to channel the traffic for affiate marketing, subscriptions, solo emails, or even link selling (if that site in his example actually have 4 billion page views a month) all bring in much better revenue than what he claims.
- Bols2000, on 10/12/2007, -1/+0Ask what my Adblock Plus thinks of this.
- inactive, on 10/12/2007, -1/+0Ask what my easy to use kaspersky built-in ad blocker thinks of it. I haven't seen an actual ad on the internet in a very long time.
- inactive, on 10/12/2007, -2/+1The future of advertising is online activation. Gives you so many eyeballs and attention for relatively small cost. See some great examples here: http://adsoftheworld.com/taxonomy/media/online
- Duncan3, on 10/12/2007, -1/+0How long until that $1 widget is $1 plus $437 shipping and handling to cover the ad fees to get you to their site?
It's shocking how much more something costs at the first hit in the Google search vs. what you get get by shopping around for even 30 seconds.
By it's very nature, this can't go on for long. - ryland2, on 10/12/2007, -9/+2Then digg the article, you are just clogging up the comment section by saying that.
- inactive, on 10/12/2007, -15/+2good article kevin
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