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80 Comments
- gdog05, on 06/25/2009, -2/+77It should cost more, you're guaranteed to watch it on Hulu, and they have very accurate numbers for viewership.
- ruforealz, on 06/25/2009, -1/+45And they want to start charging for hulu?
- Hetman, on 06/25/2009, -0/+35The comercials on hulu are like 30 seconds. Yes sometimes I will check digg during a comercial. But really there is not enough time to really do anything but watch the comercials. Take into consideration olivia munn seems to have a lot of comercials for bing on hulu.
- esteskid, on 06/25/2009, -1/+31I think most people probably just watch them because they are so short. I definitely watch more commercials on hulu than on regular TV
- tmyprod, on 06/25/2009, -1/+30I like the fact that you can "rate" the commercials on Hulu. I don't know if it actually does anything, but it feels good to mark down certain commercials.
- billjimbob, on 06/25/2009, -1/+27Umm.. of course it's more per 1000 views than regular TV... there is only ONE commercial per break, and you can click on it to go right to the ad source. I'm surprised its not an even bigger difference per view.
- opitica, on 06/25/2009, -1/+15in my mind, Hulu's commercials are what's right in tv advertising. im not bombarded by any means and i know exactly when the commercial is going to come. if i have to go up and do something mid commercial and dont want to miss any more of the show after it starts up again, i press pause and then resume the commercial when i come back. yes it's forced but it's a perfectly reasonable amount. and it's short enough just for me to not want to go to other web pages. i'm real interested in seeing how they improve upon such a nice model.
- dafragsta, on 06/25/2009, -1/+15uuh... with Hulu, you get direct to demographic marketing (Hulu has profile info. Don't think they are afraid to use it.) and a guarantee for every single viewer that watches the commercial. When you buy commercials on airtime, there is far less of a guarantee that you'll get your commercial in front of as many eyes as you pay for. I guess you could say that Hulu is tapping directly into the reason that Google gets all the advertising revenue. The ads are more effective.
- cannonball, on 06/25/2009, -1/+14It amazes me how much money is in advertisement.
- mrmidgetman, on 06/25/2009, -0/+13Ive been thumbs downing all of the 30 sec commercials and thumbs upping all the 15 second ones. doesnt seem to help much tho haha
- Suspected, on 06/25/2009, -1/+13The rare moments that I actually do watch something on TV, I most certainly don't pay any attention to the 3 minute long run of ads; I just turn to my computer for the duration of the ads. I tried doing the same with Hulu, by just switching to a different tab during commercials, but with the ads being a mere 30 seconds, it was more hassle than it was worth.
- AmyVernon, on 06/25/2009, -2/+14That's a HUGE shift in the ad and television industries. Traditional network television is going to begin morphing into an entirely new shape. It's going to be all getting what you want when you want, a la carte or a huge-ass prix fixe.
- MScrip, on 06/25/2009, -0/+11Because there is one 30 second ad before an online clip vs. 6 ads before a show on TV.... it kinda makes sense that online ads are more valuable.
- Shawn4168, on 06/25/2009, -0/+10If I'm paying for Hulu, I want full back catalogs of episodes (like South Park does), none of this "last 5 episodes" crap.
- Nerys, on 06/25/2009, -1/+11Lets say you can "broadcast" to 15,000 people via FOX. how many people are actually tuned into fox?
lets say you broadcast 15,000 streams on Hulu
How many are watching it? Exactly 15,000 without question. Are they watching the ad? who knows but you DO KNOW you have that many carcasses watching the program. with broadcast its nothing more than a wild guess.
that in theory should make online ads more valuable. - inactive, on 06/25/2009, -0/+9That's just a rumor isn't it? But meh, I'd pay $5 a month for Hulu. But I expect no ads, quick load times, etc etc aka premium service. Certainly beats a cable bill, although, technically I could get it all for free. But that's where the persuasions come in. Honestly, I'd rather stream something than download it.
- stopbrorape, on 06/25/2009, -1/+10You don't make sense.
- Barackalypse, on 06/25/2009, -0/+9Live television has 14.6 times more ad time available for purchase during an episode than Hulu does, so I'm suprised Hulu only costs 2-3 times more. 9 minutes of ads during a program on TV versus 37 seconds worth on Hulu.
- cramd, on 06/25/2009, -0/+8Good luck with the no ads bit. They have been charging $60+/month for cable, and plastering us with ads. There is no way that they will decide to charge less, and make less at the same time.
- Thistlejack, on 06/25/2009, -1/+9I wonder how many people who watch the Simpsons on Fox have a DVR and don't even watch commercials?
- sgxyay, on 06/25/2009, -0/+8Also there is the ability to click through to the advertiser's website which is valuable.
- SteelM, on 06/25/2009, -2/+9Just like radio.
- tenio, on 06/25/2009, -0/+7well then in your alternate reality how can the actors, writers, directors, camera guys, makeup artists and everyone else be paid?
- vegx, on 06/25/2009, -0/+6What a bad ass.
- evisr8r, on 06/25/2009, -1/+6and print. (Egon: Print is dead)
- zip000, on 06/25/2009, -1/+6For some reason the commercials on Hulu almost never actually show on my computer; I just get the message saying to turn off my adblocking software....which I don't even use on that computer.
They do occasionally show though, so it isn't like they just don't work on my machine. - Styvo, on 06/25/2009, -0/+5What was misleading? I understood it.
- Weasler, on 06/25/2009, -0/+5I know we all love to vote you down ;)
- chejrw, on 06/25/2009, -0/+4Exactly. Not to mention with only one 30 second spot per break you're way more likely to get people to actually watch it. It makes a lot of sense for the ad time to cost more on hulu.
- MonoDede, on 06/25/2009, -0/+4Yeah, when you come up with a free, legal, ad-free streaming video site that has full shows in HD on it let me know. I'll make sure to not be a "mindless consumer zombie/***** sheep/moron" by watching the shows I like on your site without the 30 second Hulu ads. Good luck making ends meet; not that I really care I just want to watch full shows in HD. (Yeah, torrents I know; I don't want to wait to download, I want to stream NOW.)
- yaosio, on 06/25/2009, -0/+3No it's not, the companies that refuse to put content online will whine about how it's just not fair and will go bankrupt.
- inactive, on 06/26/2009, -0/+3Dear Hulu,
We will pirate the living ***** out of every show you have if you screw us over.
Signed,
The Internet - thectrain, on 06/25/2009, -0/+3Now all I want is the advertisers to push Hulu and the Networks to "tap" into the 30 million person customer base here in Canada.
Sadly I dont see it happening anytime soon. - jisusfesh, on 06/26/2009, -0/+2it should. i dont want to watch that ***** on my computer
- dragon76, on 06/25/2009, -0/+2@Shawn4168
That's probably what the Premium service will entail. The basic service will probably drop to only currently running shows, as well. - toxictonic, on 06/25/2009, -0/+2I contacted them myself and their minimum spend on Hulu ads is 25k.
- SONYDVDR, on 06/25/2009, -0/+2holy crap
- TacomaStud, on 06/25/2009, -0/+2The short commercial breaks work for 2 reasons. Shorter breaks means people are more likely to put up with them, and since 1 commercial spot is so much shorter than most viewers are used to, they don't know when they can get up or for how long.
- tmyprod, on 06/25/2009, -1/+3I thought that was just adblock plus ... sporadically working in flash.
Now that I think about it, it is kind of strange. - s73v3r, on 06/25/2009, -0/+2Dugg for Ghostbusters.
- merreborn, on 06/25/2009, -0/+2At one point, I was watching a whole season of some show, and EVERY AD was pink panther 2. "Hamburger! Am-bar-tar!"
After the first few episodes, I started hitting the thumbs down button on every single one, hoping against hope that they might start rotating in some other ad. No dice. - Hockey13, on 06/25/2009, -0/+2Commercials aren't entirely without merit. They are sometimes very artistic in their desire to get you to buy what they sell. Just because you watch a commercial doesn't mean you are automatically going to buy it. There is something known as free will.
There are also a lot of commercials that spread very good causes. It's just another medium through which companies communicate. It's up to the individual consumer to decide whether they're going to be "sheep." - lamejoketeller, on 06/25/2009, -0/+2hulu only runs one commercial per break, so the purchaser has dominance
- rocknog, on 06/25/2009, -0/+2So you're a mindless drone who will instantly run out and buy any product the idiot box tells you to? Have you no self-control at all? I am perfectly capable of watching a commercial and feeling absolutely no compulsion to purchase the product I'm being shouted at about. And of course, there's the obvious fact that commercials pay for the show you watch, numbnuts.
- pattyme, on 06/25/2009, -1/+3Its not about going to "watch some television" anymore, but going to watch "this show" or "that show". The whole on-demand thing is creating a nifty transition...
- jkoby, on 06/25/2009, -0/+1The cost is more per thousand people, but they pay less overall for an advertisement on hulu vs. TV because the viewership for TV is by far greater.
So, in essence the title is misleading because you are not paying more(gross) if you advertise on hulu. - dragon76, on 06/25/2009, -0/+1I have a theory that when they load those commercials that don't show up, it's because they are putting a third-party cookie on your computer that lets them track which shows you watched with what commercials. In one browser I have third-party cookies enabled and I never see those messages, in another browser they are disabled and ALWAYS see them at the start of the show and sometimes during.
Just a guess because I have not researched it (no interest). - inactive, on 06/27/2009, -0/+1PS: Great job so far though!
- inactive, on 06/26/2009, -1/+2Is this supposed to imply that Fox's ratings are failing? Because Fox is doing better than ever.
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