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30 Comments
- DubWainwright, on 05/19/2009, -3/+13Seriously, this guy is an inspired leader that has great ideas. This video should be required viewing for every business school attendee in the universe.
- fury420, on 05/19/2009, -0/+8what else could be implied by the title "The Business Logic of Sustainability" ?
- jer2eydevil88, on 05/19/2009, -2/+9TED talks are amazing. I don't know if they hold them in Chicago but I am now going to go find out.
- bombula, on 05/19/2009, -1/+7I've seen this guy before - he was featured in The Corporation - and his heart is in the right place. Good stuff. The only thing missing is a notion of limits to growth. The idea that our economy can grow infinitely while drawing upon on a finite base of natural resources is logically impossible. Believing anything else, as all conventional growth-based economists do, is blind dogma.
- lex0nyc, on 05/19/2009, -0/+3DO NOT CLICK
- fury420, on 05/19/2009, -0/+3did you watch the video? do you have anything relevant to add to the discussion?
oh..... I see - Geheg3D, on 05/19/2009, -0/+2"Theft of our children's future would some day be a crime"
Except it's not theft when the government steals from our children's future (the national debt)! /s *****, too many people think it's not theft when they steal from us right here and now; and think it's not slavery when people are drafted into involuntary servitude. - nickeeeast, on 05/19/2009, -1/+3I hope to see true change as he proposes within my lifetime. I think we can all feel that a significant shift in direction is essential before the greed of humans, and the power hungry organizations they run ruins this planet. We are all living in a time where technology is bringing us to a pivotal point in human history. We need to begin focusing our efforts/resources on doing more for human kind, and not motivated purely by profit. It's an interesting time to be alive on planet earth. It's like the final showdown of good vs. evil on the largest scale we could imagine. Enjoy the show.
- DubWainwright, on 05/22/2009, -0/+1Yes, I have graducate education school! Plese to wire me your monies, I will faithfully reply.
Attention Digg: AuriniDMJ is a a prick. Do not question his decrees. - crimaluca, on 05/19/2009, -2/+3Making a lot of money often requires certain ethical sacrifices. Although this guy became successful while trying to be ethical I wouldn't call his success "proof" that it can be done by "anyone."
Obviously since he's using non-standard procedures to manufacture carpet tiles, the prices of his tiles must be more expensive then normal tiles. Additionally he himself admits that his success is not due to marketing and that his company survived the recession soley because he sold green tiles. This means one thing, his business succeeds because his product is unique. If his tiles weren't "green" then his product would have no advantage in the market. So when everyone starts selling green tiles then he'll lose this advantage. In fact, It's almost professional suicide what he's telling other companies to do. Though I doubt any company will actually follow through.
There will always be consumers who want to buy the cheapest product over a more expensive green product. To stay competitive there will always be companies that must use environmenally damaging process to cater to this demand. There really isn't any way around this unless business is regulated. You have to force people/companies to be environmentally self conciouse or people will naturally choose the most efficient method to do things and as we all know, oftentimes the most efficient way to do things can be detrimental to the environment. Hell, just driving a car or eating meat means you're polluting the air. You know this but will you stop? - jer2eydevil88, on 05/19/2009, -1/+2That makes sense. Maybe I should take on some work as a bartender/waiter for the evening? Then I could get paid and attend :-D
- AuriniDMJ, on 05/19/2009, -0/+1If only there'd been an economic system devised which managed to turn individual greed and profit motivation into betterment for mankind...
- GoodOldNeon, on 05/19/2009, -0/+1my buddy owns a flooring store. he carries many, many "green" products. everybody's doing it. the question consumers need to be asking is if the company really is green or is it all PR campaigns. I can't tell you how many green "feel good" ads I see on the back of national geographic from big oil, chemical and car companies. I call them "feel good" because they don't advertise any product, they are just there to promote their image.
- inactive, on 05/19/2009, -0/+1that's not necessarily true, his carpet could've been a higher quality than the others, or better priced and high quality.
And the point of the talk is to say it's not professional suicide, you can make your business work through innovation and still be profitable. - kd1s, on 05/19/2009, -0/+1Agreed! Start with the car companies. They're pretty much the big manufacturers in the U.S.
- crimaluca, on 05/19/2009, -0/+0Recycled goods produced with more expensive green energy are usually of lower or equal quality and higher price. He admits in his speech that his prime advantage is the fact that his tiles are green and not higher quality nor better marketing. If he admits it himself then your point no longer has any validity or meaning.
If his sole advantage and selling point is making "green" products then by telling everyone to also make "green" products, he is destroying the uniqueness of his product. Why should people buy from this guy if everyone does what he does? Essentially his product loses its "innovation" because everyone else is doing the same *****. Thats what I mean by professional suicide.
If you thought I meant that his mission zero is professional suicide then maybe you better re-read what I wrote. It really pisses me off when someone like you doensn't bother to read something thoroughly before commenting. - Swivelstick, on 05/19/2009, -1/+1Or the death of your children? Go Go corporate waste.....
- thefredsociety, on 05/19/2009, -1/+1An inspiring speech, but I'm curious as to how he successfully executed this model.
I suggest he writes a book in case he isn't doing so already. - soybeast, on 05/19/2009, -1/+1affluence = means to happiness. Affluence as a means to an end rather than an end in itself? What a novel idea!
- henrikakselsen, on 05/19/2009, -1/+1I think it costs 10 000 $ to attend, and you have to be able to contribute to the conference. In other words you have to be skilled or smart on a world class level.
- crimaluca, on 05/20/2009, -0/+0AuriniDMJ
You don't get it, greed, profit and motivation is what drives the betterment of mankind. All this technology you see around you today is the result of greed and profit.
The problem is more abstract. Wikipedia the "tragedy of the commons" and be enlightened. - firebat9er, on 05/19/2009, -2/+1tldnw
but my 2c; if you want to exist into the future you had better be sustainable otherwise you will have trouble existing year after year. - mah2cent, on 05/19/2009, -3/+1He is indeed an inspired speaker. I wonder if in the process of moving for A to a, we all stop buying his carpet. What would his response be? I wonder, how large is his house, what kind of car does he drive, does his company have a corporate jet? I don't know and don't care. But I do know that we are not going to simply stop taking mineral from the earth any time soon unless everyone wishes to live in the past. And speaking of taking from the earth, what about farming?
I am all for this guy and with him and his company continued great success and hope other companies can and will follow his lead. I just oppose any government mandates to that effect. We already have enough government in our lives both personal and business, some 80000 pages of regulation contained in the federal register. And the more government demands of business in the form of regulation compliance, the more it forces business to hire lots of lawyers and cpas to fulfill that requirement. And the more of that ilk (non-productive labor) with big salaries, the less the company can afford to hire production people. So, the net result is reduced earnings, production shipped over seas, where compliance is not an issue and taxes and wages are lower. Lets face facts, companies are in business to maximize profits and will do what ever it takes to accomplish that task. And before all of you socialists start in, I am aware that there are a lot of very greedy businessmen, but there are also a lot of less greedy ones. Greed is a great motivator and one of the reasons you have a job (unless you work for government). - gtg102r, on 05/19/2009, -2/+0For those who don't know... his company has created a website around his "Mission Zero" movement: http://missionzero.org
- AuriniDMJ, on 05/19/2009, -3/+1ATTENTION DIGG: DubWainwright is a successful entrepreneur, and a graduate of education school. He is fully entitled to dictate what would/and would not make a good businessman, a self-employed innovator who makes millions while adding value to the lives of millions, and his affinity for hippy green-talk is entirely backed up by a mountain of scientific evidence which he has, personally, read. DO NOT QUESTION HIS DECREES.
- mrno, on 05/19/2009, -4/+1It was interesting, but I disagree with few things.
- fury420, on 05/19/2009, -8/+1ugh, more spam than real comments? :/
- hudy23, on 05/19/2009, -10/+3its an speech about being profitable and green....i thought it was going to be something else...its not bad by any means but just a heads up
- azntzouie, on 05/19/2009, -9/+1Zoomed out of the video, I thought I was hearing Forrest Gump offering his two cents on social entrepreneurship.
- DubWainwright, on 05/19/2009, -10/+2ahhh, TED. Where Bono goes to listen.
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