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2 Comments
- RickPatterson, on 02/13/2008, -0/+0This is a great article about the smugness of the Madison avenue agencies and their complete detachment from the core marketing principles that have been successfully used for years. The authors nailed it when they said that the big ad agencies avoid accountability (my words) for results of their clients ad spots by taking the path of entertainment verses creating an ad that actually generate more business. It's about time somebody points this out. Great job to the authors.
- jmattiza40, on 02/05/2008, -0/+0How true, I guess they should consider it entertainment, not marketing. Of course if you are going for buzz, the planters commercial did the trick. Who would have thought that a funny ad would stir such emotions from women's groups. Maybe they are launching a nut scented perfume guaranteed to attract men.
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