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Starbucks Shakes Up Top Execs: Big Coffee Feels The Heat

msnbc.msn.com — Starbucks Corp. Chairman Howard Schultz said Monday he is taking back the role of chief executive, replacing CEO Jim Donald as part of a plan to turn around the struggling chain of coffee houses. $4.00 bucks per cup for a burned-tasting brew isn't selling as small independent shops feature free trade brew & a personal touch that beats Big Coffee.

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  • demicritter, on 01/08/2008, -0/+1Starbuck's formula: burn the beans and sell the higher price milk and flavored drinks. By itself, the burnt coffee taste...burned. European coffee officianados know good coffee and have eschewed the commercial hype of Starbucks.

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