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Spending on Conversational Marketing to Outpace Traditional by 2012

newcommreview.com — New SNCR-led research indicates that spending on social media and conversational marketing will outpace that of traditional marketing by 2012, according to a study conducted by TWI Surveys, Inc. on behalf of the Society for New Communications Research and Joseph Jaffe. That finding and others are featured in Jaffe’s new book, Join the Conversation.

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  • 50plusdigital, on 10/19/2007, -0/+0Marketing spending on social media will surge, according to a survey.

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