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37 Comments
- Jabrams2, on 06/09/2009, -0/+18"Now, while reading this, I want you to keep in mind that this younger generation (no offense, we love you) have an attention span of about 15 seconds." Uh oh, they're onto us.
- KingGorilla, on 06/10/2009, -0/+10I'm 20 and I do not understand why anyone would want to be on Twitter
- mklopez, on 06/09/2009, -1/+10Sorry, I stopped reading at "no offense"... next story, please
- AmyVernon, on 06/09/2009, -0/+7This is actually a pretty good primer for those folks who don't get it...
- kfcurley, on 06/11/2009, -1/+8This is perfect for me - I need to give a presentation to my 50+ boss on social media. This same boss does not understand why anyone would want to be on Twitter and has no real idea what Facebook can do. It should be a fun conversation.
- DahRecords, on 06/09/2009, -0/+6Great article and list of resources. Social media is a rapidly growing business and can only get bigger.
- Boblamov, on 06/10/2009, -0/+5With clarity like that you should be a politician
- 4rp4n3t, on 06/10/2009, -0/+4You do know what 'word of mouth' means, right?
- Wesside, on 06/10/2009, -0/+4And how can you say that they don't know what they're talking about when you haven't read the article?
- inactive, on 06/10/2009, -0/+2" If all you do is constantly ram your company’s message down their throat, they are going to tune you out.
So, in order to be effective at marketing your brand, your company, your products/services, you have to communicate on a personal level with your audience too."
Thats good advise no matter how old you are... - Scad501, on 06/09/2009, -0/+2ha ha, Social Media is "word of mouth advertising on steroids"...cute article.
- inactive, on 06/10/2009, -0/+2Wow, an article which extols the greatest virtue of twiter is its spam friendly format. Seems they know somthing most people don't.
- RunDiggMC, on 06/09/2009, -0/+2I've tried describing social media to my parents several times. I would tell them I'm getting into Twitter, but they'd probably think it was a drug and try to hold an intervention.
- FakingFamous, on 06/09/2009, -1/+3what's a "mouse?" haha explaining what twitter was to my parents made me feel like unplugging from the internet for ever.
- inactive, on 06/10/2009, -0/+2I'm young and hip, and I don't see the point in corporations to have a Facebook, other than to shove yet more publicities down our throats.
Mention that to your boss. - linuxdog, on 06/10/2009, -0/+1i m linux.. kicking your a**
- Shreyam, on 07/24/2009, -0/+1Thanks for the link.
- seobro, on 06/10/2009, -1/+2Hello my name is VISTA. Can I crash at your place tonight?
- CyberSkull, on 07/24/2009, -0/+1Digg bar link doesn't work, here is the article: http://www.capitalstructuretoday.com/blog/2009/soc ...
- inactive, on 06/10/2009, -2/+3Social Media is helpful for getting business ,you can show what you are doing easy ,direct and vivid .
- abalserv, on 10/12/2009, -0/+1My personal favourite about the mouse was my father asking disdainfully what sort of ****** eejit would buy a mat for a mouse.......LOL
- oldgal, on 06/10/2009, -0/+1It's just another tool. Some folks use tools well, others don't, and some make religions out of them.
- shuffle, on 06/10/2009, -1/+2I'll give you young, but I doubt hip if you can't see the forest through the trees. Recently, Facebook expanded their notion of 'pages'. Companies can now have a page that acts just about as independently as an individual profile. You can pull in RSS feeds, engage in conversations with fans (customers - both prospective and current) and promote what you do. That is worthwhile on it's own, but in the near future it will get even better.
Pages are evolving together with regular profiles. Add localization into the mix and we are going to have a very powerful recommendation engine. We have seen this sort of thing on the web before, but this will be slightly different in that trusted "friends" will be recommending companies. Your best pal John will friend up that print shop down the street. The next time you search for "print" with localization enabled, you will get that result first since your friend base also uses those services.
Due to the sheer volume of Facebook users this system will work right out of the gate - and will only get better over time. - oldgal, on 06/10/2009, -0/+1Even more impressive than their multitasking abilities is their tolerance for noise (i.e. immediate intake of an incredible amount of information that is not high priority, useful, interesting or entertaining).
- inactive, on 06/10/2009, -0/+1who's on to us? where am I?
- inactive, on 06/10/2009, -1/+2@shuffle : So how is Facebook treating you? Do you have dentals and everything?
"Engage in conversations with fans"? The laughs! That might work in front of a clueless CEO to convince him that Facebook is a good investment, but when you get down to it, "customers" are too idiotic to allow any corporations to "engage" in conversation with them. If you meant "Partake with fans from a list of pre-canned answers", then you'd be right. If you meant "Having conversation with paid shills to create a buzz", you'd be also right.
Why do you think that the random corporations that answer "humanly" to their customers' Twits and Facebook get to the Digg front page so often? No one expect corporations to act "human" (especially not their investors)
My best pal John might love the print shop down the road, but why the hell would he make a "I love the printer down the road!" post without being prompted? Why would searching for "print" in my group of friend return any results, unless I am in a group that is actively looking for and reporting about their print shop experiences? And if I am, why do I need a recommendation engine?
Expecting John to review every shops he likes is expecting John to do PR, and this is exactly what I meant by "shove yet more publicities down our throats".
Facebook is just the new "AOL Keyword". It's nothing magical, it will still prosper even though I don't see the point, but lets not pretend that it's everything and a bag of chips. - Shreyam, on 07/24/2009, -0/+1Very well explained through twitter example. Practically I feel its very time consuming.
I often visit http://jenesysgroup.com/blog/ for tips and to keep myself updated on social media marketing activities. - dougs55, on 06/10/2009, -0/+1Many of us "old folks" lived through this :
http://socialmediarockstar.com/history-of-social-m ...
The article brings back memories of 1994. I'd always meet people who dreamed up this great, new, and totally original business idea. Yeah you guessed it, starts with the letter "s". - GDIclark, on 06/18/2009, -0/+0Well the bit about advertising is absolutely true. We are choked with advertisement from the second we open our eyes in the morning right until the close them that night. You see it In your e-mail.. all over the Internet for that matter. On the buses as they drive by park benches, billboards, and of course the guy standing on the sidewalk trying to shove flyers into your face as you walk by him. You turn on the TV to unwind from your day only two of course be smacked with some more advertisement. Don't get me wrong I understand advertisement has to exist. But the last place I want to see it is in your face on social networks such as facebook. I am 100% for web 2.0 marketing strategies but I would say more than half the people do it rong. They act like a used car salesman and not like a person. Anyway I can go on and on but I will save you the grief.
- Ripplelinks, on 06/23/2009, -0/+0Thats very true.... I simply love twitter and feel it is an awesome tool
- RobertMaxim, on 10/10/2009, -0/+0What did you say? Please clarify...
- ennuisquared, on 06/10/2009, -1/+0Within 15 seconds of reading the article, every word afterwards became 'boobs'.
- inactive, on 06/10/2009, -2/+1Confused? It's all ***** noise, ignore it.
- jinshing, on 06/09/2009, -2/+1Awesome Article helped me alot.
- Tanktunker, on 06/10/2009, -3/+1It's not word of mouth on steroids, that's not possible social media is an abstract concept not a person how would that even work
- howmike79, on 06/09/2009, -4/+1wanna social media..... its a really a nice article about social media
- 123bucklemyshoe, on 06/10/2009, -10/+0Okay I haven't exactly read this article yet but I read the description and I'm extremely interested in science and programming so I have kind of a strong understanding of social media and I can sum it up maybe better than this digg story. Anyway social media is a new thing online where you have media which, is usually music but can be video or pictures to (that's why most media players only play music and some play pictures and video to). Anyway so you have media and then the social part means you can give it to your friends for free or you can charge them for it whatever you want. So social media has been kind of controversial because the record companies don't like it when people give their music away for free and sometimes they sue people. That's what social media is but I just thought I'd sum it up basically because it's probably, shorter than reading an article that might be written by someone who just doesn't know or whatever not their fault but yeah.
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