Seth Godin: The Tyranny of Opportunity Cost

sethgodin.typepad.com — Opportunity cost and prioritization are harsh taskmasters. When you have a lot of resources and assets to put to work, the marketplace expects that you will use them in the best possible way. If you don't, those resources go somewhere else. So, sure, a SuperBowl ad makes your business go up. But does it go up as much as if you had spent the $2 mill