What is Digg?68 Comments
- classhelper, on 02/08/2009, -2/+38Good article, although in truth the title should be "Retail Tricks That Encourage Overspending," since we're all individually responsible for our spending habits.
- yacks, on 02/08/2009, -1/+32And always remember.. if the sign says 2 for $5.. you can still most of the time by one for $2.50.
- inactive, on 02/08/2009, -0/+25Just putting it in the store where I can see it works on me.
- FishHammer, on 02/08/2009, -0/+23I once saw a sale on hashbrown patties at the local supermarket and thought "Wow this still seems kinda high". When I looked at it closer it said "You save: 0 cents!". I guarantee someone bought them just because they were on "sale". Sneaky bastards.
- Khast, on 02/08/2009, -1/+21Don't forget the Magic 9s. Would you pay $2 for something...psychologically, you think you are getting a better deal when you see $1.99...even though you are really paying $2.
- TheCash, on 02/08/2009, -0/+15Kind of a sparse article. There were several better ones that came out during the holiday season.
- inkswamp, on 02/08/2009, -0/+14The retail trick that I see constantly and most annoys me isn't even on this list. It's when a store (usually grocery) will put up tags that are the same color and look as their sale tags but it's just the regular price. Look around if you've never noticed this practice. Go through just about any grocery store and you'll see legitimate sales tags (usually yellow or red) that will actually say "sale price" or "reduced price" on it. But then you'll see other tags of the same color and design with no mention of it being a sale or special price. Lift those tags up and check out the shelf price. Exactly the same. It's a way of tricking inattentive shoppers into thinking it's a sale price when it isn't.
- Natnie, on 02/08/2009, -0/+13That's awesome. The best I've seen is "save $0.03".
- jman82s, on 02/08/2009, -0/+10Interesting, that. I tend to perceive something as being cheaper when it has even digits, followed by a few (or couple) zeros. $2.00 seems like a better bargain than $1.99 to me.
I know they're practically the same, but I suppose the lower-value digits in the price makes me think that way. The precise opposite of what the marketing geniuses would have me believe. - deltron, on 02/08/2009, -2/+11Another thing is: Bait & Switch is still VERY prevalent. Notice those $300 Toshiba laptops on the front cover of your local retail store? They usually only have 1-3 on every truck compared to their higher priced laptops that come in about 10-15.
- Scadilla, on 02/08/2009, -0/+8There is also "perceived value". That's when you see a coat or whatever that you may only consider purchasing, but as soon as you see the sales tag has a very high price that has been marked down to what seems to be dirt cheap you act on impulse and jump on the "opportunity". You think you're saving money, but you maybe victim to a crossed out dummy price.
- inactive, on 02/08/2009, -2/+10I am getting sick of these articles. Written by people who have read an article "How to get your blog article read". The only thing missing was "10 things" in the title.
This is an article that could be good, the basics are covered... well, half of the basics.
Filed under "***** we already know". Really, if i could be arsed i could write something a lot more informative, longer and well researched. Except many people already have and better, longer and with proper research. Not just regurgitated from a pub conversation.
How does this ***** get dugg? - slyzxx, on 02/08/2009, -3/+10Business are out there to make money, Why would they do things for customers ?
- Myztry, on 02/08/2009, -0/+7Australia got rid of our 1c and 2c pieces. Totals get rounded down to the nearest 5c.
In which case you would still save nothing from purchasing a single item. - slyzxx, on 02/08/2009, -0/+6I work in retail and agree 100% with the column.
- smashhell, on 02/08/2009, -1/+7And what country are you from may I ask ? not anywhere within Earth perhaps.
No company would ever be successful with that mindset.
Business is business, you don't start a business trying to save the world, every single company start it to make money.
Know this, If you see a company that say they're all for customer, they are there to trick you, because thats what make them money.
Just like there is bad people in every country in the world, you are wrong to think companies in your country is so "good".
You still have lot to learn... - jman82s, on 02/08/2009, -0/+6Yes, that is a very sleazy marketing practice.
- advil, on 02/08/2009, -0/+6safeway always does that
- positron, on 02/08/2009, -0/+6Except at Walmart where you can get one for $2.35
Seriously. Next time you go there, pay attention to their 2fer or 3fer "deals". Buying singles is often cheaper. Pay extra attention at the register that they ring them up individually as well. - jman583, on 02/08/2009, -1/+6Whoosh!
- inactive, on 02/08/2009, -3/+8I hear Costco is a good law school.
- Myztry, on 02/08/2009, -0/+5The next iPhone app.
Scan and track grocery prices live at the supermarket. I'm sure the supermarkets would just love that :) - StuartGibson, on 06/14/2009, -0/+5tl;dr, but I notice you mentioned bacon, so I dugg you up.
This could be a great tactic - sell anything you want and add bacon to it. It's sure to be a success. - Myztry, on 02/08/2009, -0/+5Not in Australia. Both Coles and Safeway always charge the normal price and then apply discounts as they encounter the qualifiers.
Sometimes the discount is more than the qualifying item just scanned. It can be cheaper to buy 2 then it is to buy 1. - juliohm, on 02/08/2009, -0/+4It still puzzles me that this trick still and actually works. Such an old sales habit and most people still fall for it.
I read an article once that explained a similarly old sales trick, where sellers set prices with complicated values (such as $2,38 or $37,76) to "trick" obsessive people who bargain too much. When the seller uses round prices (such as $2,00 or $20,00) our brains use a certain "bargain ruler" which measures changes in price that take round numbers into account. This way, when we bargain for a $20,00 item, we call for lower prices such as $15,00 or $10,00.
However, if the item costs $27,64, this ruler in our brains automatically scales down to lower price changes. So we start calling for lower prices in lower ranges, but still similar to the original price. Let's leave it at $25 bucks and it's a deal!
Funny, but very interesting. - tgc1, on 02/08/2009, -2/+6"Welcome to Cosco, I love you"
- Myztry, on 02/08/2009, -0/+4Mark it up and take it down. The saving is only ever based on the previous price, not the standard price.
Even for groceries, this weeks save $2 may be dearer than last fortnights save $1 special. - MeatPlow, on 02/08/2009, -1/+5I didn't see the word "all" at the beginning of the title.
- reeds1999, on 02/08/2009, -0/+3Interesting Tupperware should be mentioned. Their "Lifetime Guarantee" is real sleaze!! The sales reps are required to replace any damaged items and guess who pays for them? The sales rep!!! Tupperware guarantees squat!
- 6oo63D, on 02/08/2009, -3/+6BACON: See these goods, they never seen daylight, moonlight, Israelite, Fanny-by-the-gas-light. If you can't see value here today you're not up here shopping, you're up here shoplifting. Take a bag, take a bag. I took a bag, I took a bag home last night and she cost a lot more than ten pounds I can tell ya. Tell me if I am going too cheap. Not ninety, not eighty, not forty, half that and half that again, that's right, ten pounds. Don't think 'cos it's sealed up it's an empty box. The only man who sells empty boxes is the undertaker, and by the look of some of you here today I would make more money with me measuring tape.
- palehorse864, on 02/08/2009, -0/+3Is he rich like meeee?
- 0tis, on 02/08/2009, -0/+3The thing is if it costs $1.99 (or in my case, £1.99) it still looks cheaper at first sight, even though most people are aware of the trick. You may check yourself and realise what the shop has done, but that first impression still lasts, just a bit.
- bdbr, on 02/08/2009, -0/+3Another thing Costco does it move stuff around, so you have to wander around the store to find it (and might pick up other stuff in the meantime). Since 1/4 of their stock is temporary, you may just be searching for something that isn't there anymore. I guess that's why they don't have employees out on the floor much - so you can't ask where a product is. Its pretty annoying.
- howdareyou, on 02/08/2009, -1/+4Ask for a rain check If an advertised product is sold out.
- fuzzynyanko, on 02/08/2009, -0/+3I see little clock timers on a commercials. However, those commercials rerun, so...
- inactive, on 02/08/2009, -1/+4I shop at the Swap-meet
Space #44 rusty bicycle with bent rim $15
Space #46 rusty bicycle plus 2 porno big tit DVDs $15 .
Now what is a better deal? - perceval33, on 02/09/2009, -0/+3i hate self loathing americans almost as much as i hate foreign america haters.
- inkswamp, on 02/08/2009, -2/+4Man, I could really go for a Starbucks, you know?
- belfastbiker, on 02/08/2009, -3/+5Yes Daddy. Can I go to my room now?
- Jonsey, on 02/08/2009, -0/+2I've also seen this... sneaky!
- inactive, on 02/08/2009, -2/+4Thank you Amazon
- SniperZero, on 02/08/2009, -1/+3If you pay by credit card or something of the sort you pay 1.99 not 2.00 :)
- BoneheadFarker, on 02/09/2009, -0/+2I once walked into Canadian Tire and found a drill on sale for $79.97. In tiny print above the sale price: Regular $79.99. Even if it is on sale, it may not be the deal you were hoping for.
- 0tis, on 02/08/2009, -0/+2This is what I'm saying though - you automatically round it up, but your brain still saw "$1.50" first, and that sticks just a tiny bit more than you realise. It's a slight bias, but since when were they going to turn it down?
- SilverBlade2k, on 02/08/2009, -0/+2A few things that the article forgot to mention: The 'necessary' items like bread, milk, cheese, etc, are 90% of the time, at the back of the store, so you have to go down at lease one isle of non-essential items, which encourages impulse buying..
Also, they put the candies/chocolate bars right at the cash register. This is not just cruel to do to parents, it's hyper-cruel to do to parents. Their child sees a candy they like and beg their parents for it, and the parents (not wanting to create an ugly scene), usually springs for it to keep the child quiet. Every grocery store is guilty of this, even Costco, which has their very first isle as the candy isle. - thetanbark, on 02/08/2009, -0/+2Seriously. Dillon's does this 10 for $10 price on high mark-up items like soup. While I doubt most people buy 10 at once, I'm sure they buy 2 or 3 when they might normally have only gotten 1. Those few extra they sell are high margin and good for store profit.
- Testiculese, on 02/09/2009, -0/+2Easy solution. Never give your kids candy from the store, and unwrap it before giving it to them at home.
Or don't give them that trash in the first place, and they'll have no desire for it. - bashnu, on 02/08/2009, -0/+2Do you have any links please?
- inactive, on 02/08/2009, -0/+2common sense is common sense.
- inkswamp, on 02/08/2009, -3/+5I'm guessing you're the product of a business education from an American college.
And we wonder why we have things like Enron and the oil industry. -
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