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13 Comments
- tenken, on 04/03/2008, -0/+7Haha I think Target is especially bad with this. It's not uncommon to find a "special sale" item at only $.10 off.
- MikeonTV, on 04/03/2008, -0/+6but for $7.47 you can get three!!
- spiritpilot, on 04/03/2008, -0/+6Defending something as acceptable because "ALL" merchants do it is NOT positive validation of the practice by "ANY" stretch of the imagination.
- blackbeltbones, on 04/03/2008, -1/+7It may not be technically unethical, but its DEFINITELY Douchbaggery. No denying that.
- decepticrat, on 04/03/2008, -0/+5You know what? That would have been fine with me. In fact, I wouldn't have had ANY problem with this if there was even something as small as a ONE PENNY discount if you bought the two items... that would be honest 'sales' marketing. This example, on the other hand, is just a misleading advert attempting to trick the consumer.
- copywriteink, on 04/04/2008, -0/+3If your price point offer is irritating customers, being technically right could cost you more than being theoretically wrong.
- third_eye, on 04/04/2008, -0/+2Well, it's not technically "false" advertising. Since you're in college -- just think of it as Target doing your math for you.
- blogkitten, on 04/03/2008, -1/+3That's just how retail is. They want you to buy more, so they'll *highlight* products that are "2 for $4.98" because subconsciously, your brain thinks that you have to buy two to get the "sale" price, when it isn't the case at all as highlighted by the article.
Grocery stores are much worse than Target could ever hope to achieve when it comes to this stuff. - hoopers, on 04/04/2008, -0/+2For the record: "As Advertised" means that product was in an advertisement not that the price is different from normal.
- mbrockefeller1, on 04/09/2008, -0/+1Yeah, I agree, this is definitely douchebaggery! Target is not the only one either. I've seen this same stuff in other stores too. Nice find on the pic!
- inactive, on 04/03/2008, -0/+1It is all about selling perceived value. Always will be and when you can push the emotional triggers for people who have an interest in your products or services, it is simply clever marketing which is feeding your starving crowd exactly what they want to eat.
- Enterpolics, on 04/04/2008, -1/+0Toecracker I could not have said it any better. This is something done in all markets so keep a keen eye to this marketing ploy. However when you buy your first or next car for instance, let the guy know, that you know the market range, and tell him that you want to work from the raw price nothing else, or you are going over to carmax.
- cshel, on 04/03/2008, -6/+2This is not douchebaggery, this is called "marketing".
ALL mass merchants do this stuff. The things that *look* like they're special or on sale really do sell better.
If you want something unethical, find a store that is marking something as being on sale but marking *up* the price. (e.g. "2 for $5.99" but one is only $2.89).
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