What is Digg?34 Comments
- abhie, on 11/09/2007, -4/+20Adblock Plus FTW!
- Bawk, on 11/09/2007, -1/+7Only on TV and radio... and in magazines... and movies, and at ballgames, and on buses, and milk cartons, and T-shirts, and bananas, and written in the sky. But not in dreams, no sirree.
- Afronautica, on 11/08/2007, -0/+5Some more thoughts as to the future of online advertising:
Google just released a patent allowing for targeting of advertisements based on in-game experiences. What does this mean? The advertisements will watch your actions in the video game, develop a personality profile based on those actions, and serve you appropriate messaging (source). i.e. if the system identifies you as "aggressive", energy drink ads pop up with aggressive messaging.
Both Google and Microsoft also already target based on things such as the content of your email, your age, and postal code (all by cross referencing email account information w/ ad cookies) - diggydougie, on 11/08/2007, -0/+5Have we moved from a production economy, to a service economy, to just selling ads to each other?
No one even likes ads! - winmywii, on 11/08/2007, -0/+4Are you really going to visit the "sponsors" page? I don't think so. Ads need to be placed int he content because that is where the users attention is. If you are going to use ad-block anyway why even make a comment?
The purpose of just about every site is to make money. Delivering information is a distant 2nd. - Waterrat, on 11/09/2007, -0/+3 Well,the knife cuts both ways...If they tell me I can't view a website unless i look at their stupid ads..My response will be the same as it used to be before I had Firefox. If I hit a site with lots of obnoxious ads..I's close the window and surf elsewhere...Simple as that.
- BuddyDoQ, on 11/08/2007, -4/+7Here's a novel idea for sites. Don't let advertisers within the "content" zone. If your site needs ad revenue, host a special page just for sponsors. If one needs ad blocking software just to *read* your articles, you're going to anger your audience. When the "print page" view looks more professional and clean than your formatted article, you seriously need to re-examine the purpose of your site.
Sponsors, don't allow your message to interrupt users use of a given webspace. Ideally you'll only advertise goods and services on your own webpage which can be found with a quick search on or off-line, if I so happen to be in the market. - gharding, on 11/08/2007, -0/+2YOU HAVE JUST WON A FREE IPOD NANO.
- tuxidomasx, on 11/08/2007, -1/+3more users. more advertisers. same screen sizes. same area of available page real estate.
competition will heat up. advertisers will pay more. this is good for those of us who run websites and depend on ads for revenue. - BuddyDoQ, on 11/08/2007, -0/+2I probably won't visit the sponsors page just like I'm not likely to click on an ad. However, if you're creative with the space you can attract a better kind of attention to your sponsors. sites like that kid who sold a million pixels for a dollar each would be a perfect example of a good sponsors page. If I were running a site, I think I'd make the sponsors page where I host all of my contests, at least then the user is already in the right frame of mind.
What I'm against is the distraction part of advertising, not advertising as a whole. The idea of the commercial break is insulting to me, I'm here to enjoy a show, and every 10-15 minutes theres a loud voice telling me what to do with my money. It gets old quick. Websites have the opportunity to present sponsors in a much more mature and valuable way, telling me to punch the monkey for my free ipod nano (I'll be waiting for it gharding!) in the middle of an article is not it. - Audacitor, on 11/08/2007, -0/+2Not yet, anyway...
- inactive, on 11/08/2007, -0/+2With every new medium, the pool of dollars doesn't shrink from the other medium's spending-- it just increases. There are a lot of tools out there to ensure ad agencies are making wise choices and not throwing grenades into a stream. Seeing how no-one ever puts a cap on other traditional mediums, its not fair to limit the internet because let's face it, the internet and 'world wide web' isn't a new medium now and most businesses are confident their agencies can handle traditional mediums. In America (and parts of France) enough is never enough-- except for women with hairy legs-- then enough IS enough.
- monsterofNone, on 11/08/2007, -0/+1key word - forecast. hard to draw a clear trend line from so few data points.
- rystalpistol, on 11/11/2007, -0/+1advertising on food would be pretty intriguing, as long as it was relevant. but how?
- Soofi, on 11/08/2007, -0/+1Dugg for the futurama ref.
- emilychap, on 11/09/2007, -0/+1In regards to Myspace targeted ads.. what kinds of ads does everyone here get (if you are able to see them)? Mine are always for WoW gold which I have never understood.. Once all of my ads came up in German for like a week.. that was interesting.
- 3tcp, on 11/08/2007, -0/+1Ads are just empty spaces on the margins of the webpage. As long as there's a firefox plugin blocking I don't care how much of it there is.
- gharding, on 11/08/2007, -0/+1PLEASE COMPLETE THESE 800 FREE(*) OFFERS TO RECEIVE YOUR FREE(+) IPOD NANO.
* BY FREE, I MEAN NOT FREE
+ BY FREE, I MEAN YOU'RE NEVER GETTING A THING - geehossiphats, on 11/08/2007, -0/+1How much is enough??? However much microsoft wants.
- Luthorcorp331, on 11/08/2007, -0/+0Great now finally my penis will grow!!
- getoffmybridge, on 05/05/2009, -2/+2Adblock and Noscript are a bulletproof combo. Advertising is growing? That's a laugh.
- tattertech, on 11/08/2007, -1/+1At several conferences a large body of publishers have pretty universally agreed that should Ad Blocking become to prevalent, they'll seek out tools to identify adblockers and refuse to show pages to users with them enabled.
The sense of entitlement people have over free content is quite impressive sometimes. It's one thing to complain about sites that spam you with 15 pop ups/unders, and annoying auto expanding ads. But complaining about sites that run a few placements is rather ridiculous. - Audacitor, on 11/08/2007, -2/+2Indeed. I kinda miss the snorg tee girls though.
- itchie, on 11/08/2007, -1/+1Now I need to find a way to get 1% of that so I don't have to punch a clock for the rest of my life.....
- yenster, on 11/08/2007, -0/+0Let's rephrase the facts: in 5 more years, 87% of advertising dollars will still be spent elsewhere. Right now, the Web attracts around 6-7% of the ad spending in the U.S. So, for all you annoyed by banner ads, you can take this as somewhat good news I suppose. :)
It's not such a great statistic if you're annoyed by junk snail-mail.
Listen, I'm sure online advertising will grow. And its quite interesting to watch the birth struggles. But as someone who owns an advertising agency, I can tell you that online advertising is very difficult to make work for the 95%+ of U.S. businesses who fall into U.S. Dept. of Commerce category of "Small Business" (99 or fewer employees) and don't need to reach folks overseas or even in the next state, but much closer to home. For example, for around $13,000 I can do a direct mail campaign and reach every mailbox in my county (which essentially means every household), whereas with a much larger budget for an online ad campaign I can, at a theoretical best, reach around 75% of the households in my county, because the other 25% don't even have Internet access. And of that 75% that have access, I'm finding that a lot of the folks with high amounts of disposable income in my area (airline pilots, aerospace engineers, etc.) spend a lot less time online than do folks from lower income strata, probably because they're busy, busy, busy people. I reach them with other media.
But, online advertising will grow. Just not as quickly as everyone thought it would back in 1999. - stephbangm, on 11/08/2007, -0/+0Increase advertising expenditures all you want—I have Adblock.
- vuarnetonline, on 05/19/2008, -0/+0http://astore.amazon.com/vuarnet.sunglasses.online ...
http://astore.amazon.com/buy.revlon.hair.color-20/
http://astore.amazon.com/buy.tankini.swimwear-20/ - Scheissen, on 11/09/2007, -2/+1Get the ***** off Digg.
- katya1980, on 11/08/2007, -1/+0tv and radio is getting old... its all about the web nowadays!
- belli, on 11/08/2007, -5/+2keep it coming!
- knomevol, on 11/08/2007, -5/+1if you want it, do you get it? if so, how often? which do you choose: the hard or soft option?
a lot of business's hire & fire over a change in adword algorithm.
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