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Oh...So That's Why I Am $60M Poorer [PIC]
mobilemarketingnews.co.uk — Earlier this month mobile phone firm Orange launched its biggest global ad campaign ever across traditional and new media to rebrand the company with a new phrase. Apparently, the future is: "I am".
msaleem- 194 diggs
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- jansie, on 07/23/2008, -0/+8I am... stupid
- gnews, on 07/23/2008, -0/+4I am...Stoopid!
- , on 07/23/2008, -0/+1I love John Locke =)
- rtknox00, on 07/23/2008, -0/+7Yeah I don't get that orange campaign - the billboard near my house read "I am my brother and sister, I am who I am because of everyone." Frankly that just sounds like their ad agency conned them out of millions. I mean how can you be your brother and sister at the same time? lol
- j4md0nut, on 07/23/2008, -0/+6About time the Orange online marketing department started doing daft advertising like the Orange TV Commercials..
- lindsay4767, on 07/23/2008, -0/+3Release the spoofs!
- nahsrocketeer75, on 07/24/2008, -0/+1This is about 6 different kinds of dumb. I'll bet they get more pub about how stupid the campaign is than whatever message it was they were actually trying to get across. ... Any chance that was the plan all along? Nah.
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