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Not lovin' it any more - McDonald's ad guru kills himself

chicagotribune.com — Ad exec Paul Tilley apparently jumped from an upper floor of the Fairmont Chicago Hotel Friday, and his death was ruled a suicide by the Cook County medical examiner's office. In his career, he led creative teams that came up with Dell's "Dude, You're Gettin' a Dell" campaign and advertising in McDonald's "I'm Lovin' It" effort. RIP

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  • ripsterman, on 02/29/2008, -165/+14Success meets failure...oh well cowards come and go.
    • sagat, on 02/29/2008, -13/+134Anyone who snipes at a dead man is a real ***** coward, I'll bet you have balls the size of Grape Nuts, tough guy.
      • lolinyerface, on 02/29/2008, -6/+71I'll bet the Burger King pushed him.
      • DangerMouse9, on 02/29/2008, -31/+6How is he a real coward? Your logic makes as much sense as trickle-down economics actually working in practice.
        • plhearn, on 02/29/2008, -1/+18Your analogy makes as much sense as the war on drugs
        • IKEARiot, on 02/29/2008, -8/+2Bravo, plhearn - I see what you did there. ;)
      • WaltDismal, on 02/29/2008, -5/+9His last words were: "I'm jumping to my death - but lovin' it! Farewell, Arch DeLuxe!"
      • goodposter, on 02/29/2008, -19/+3Shut the ***** up, Sagat.
      • diggcensored, on 02/29/2008, -12/+6There is no sniping about it, anyone who kills themselves is a coward. If he died in any other way there would be no reason to call him a coward, but he is. Sensitive diggtards please go get a tissue, This man was not a hero.
        • codered1322, on 02/29/2008, -0/+5Digging down someone who called him a coward does not mean that the total opposite, hero, is implied.
      • yuutokun, on 03/01/2008, -0/+2As long as I don't have to hear another da da dadada commercial again. Thanks to Tiley for making the ultimate sacrifice.
        • sephers83, on 03/01/2008, -0/+1Funny thing is, the "I'm lovin it" phrase and basic tune is from a Justin Timberlake song. The dude didn't come up with it.
    • arcangelgabriel, on 02/29/2008, -5/+21What an amazingly insipid remark.
    • halobender, on 02/29/2008, -3/+24Say what you will about suicide but that's not an easy thing to do. Selfish and I don't condone it but it can't be easy.
      • DangerMouse9, on 02/29/2008, -3/+18Actually, what's not easy is to juggle flaming chainsaws blindfolded.
        • texpundit, on 02/29/2008, -2/+7Hell, just try juggling non-flaming machettes without a blindfold. I have a huge scar on the back of my hand from that stupid stunt. :-/
          • nicktheawesome, on 02/29/2008, -1/+5Not many people brag about being a retard on the internet.
          • stevecole, on 03/01/2008, -0/+1I'm amused that your emoticon following that comment uses a "backslash".
    • darlyn, on 02/29/2008, -4/+28You cannot call him a coward until you put yourself in his shoes. He probably had personal issues of his own and found he could not deal with them. Anyone who commits suicide has a good reason, or else they would not end their precious lives.
      • consoneo, on 02/29/2008, -2/+18Or they don't believe their lives are precious.
        • Robopath, on 02/29/2008, -6/+7His shoes are probably pretty messy... I would avoid that.
      • DangerMouse9, on 02/29/2008, -18/+8Oh noes!!!! I can't deal with this... wah wah wah! There are millions of people suffering worse than this douche was that deserve some sympathy.

        The real question is if anyone that was walking by when he jumped are going to sue his family for their dry cleaning bills. It's certainly can't be easy to get those splatter stains out.
      • BrewBeau, on 02/29/2008, -7/+9Suicide seems reasonable once you realize what you've done to society by unleashing the "I'm lovin' it" campaign.
    • catfish182, on 02/29/2008, -2/+18Maybe you can think of him as a coward but i see it the other way.
      I dont condone suicide at all but the sack he had to jump.
      There are wussy ways to kill yourself due to {insert really bad problem}
      but to jump off a building takes a lot of balls to do.

      maybe i am wrong but i think that way.
      • DangerMouse9, on 02/29/2008, -10/+6Nah, the way to kill yourself that takes balls is to do it slowly and painfully. Like inject yourself with AIDS, Cancer, and some other flesh-eating disease then deny yourself treatment. Go out like a real man, not like some pussy that wants to end it all quickly.
      • ElAssoWipo, on 02/29/2008, -2/+10Has nothing to do with balls. He didn't kill himself out of honor like a 14th century Japanese warrior, he had accute depression.

        When you have accute depression staying alive is hard, it's preventing yourself from suicide that becomes hard.
        • heypetray, on 02/29/2008, -2/+1So you're a doctor now? How do we know it wasn't chronic depression... That sounds a bit more reasonable when dealing with suicide.
        • Waterrat, on 03/01/2008, -0/+1 You are right..He was most likely severely depressed and was not getting medicsl help.
    • amoirae, on 02/29/2008, -12/+20Dude, you're getting a coffin!
    • hobgobbler, on 02/29/2008, -5/+15"success" - he probably realized he had dedicated his life to factory farms, obesity, mindlessness, etc. so he jumped off a building. That's not cowardice, it's honor.
      • Waterrat, on 03/01/2008, -0/+1 Why would anyone want to be in advertising?
        • solid12345, on 03/01/2008, -0/+1Why would you want to be in anything?

          Most jobs in society are pointless. The only jobs that are "needed" are farmers who keep us fed and the guys at the aqua plants that keep the water flowing. Civilization exists to make our lives easier and for recreational purposes.
    • Diderotten, on 02/29/2008, -14/+1Suicide is the easy way out. There's no manly way to kill yourself unless you're martyred for a cause. I don't condone suicide bombers, rather people like the non-converts during the spanish inquisition.
      • heypetray, on 02/29/2008, -0/+2Easy? Go try it.. We'll see how well you can do it.
    • Radical5, on 02/29/2008, -8/+3You guys are *****
    • bagelmaster, on 03/01/2008, -2/+1When everything goes wrong...take the easy way out.

      Song title. I feel it applies here...
      • Waterrat, on 03/01/2008, -0/+3 It's not the easy way out...it's the hardest thing a human can do.
        You have no clue whar deperssion can do to a person.
        • ripsterman, on 03/09/2008, -0/+1Boo-Hoo....who the ***** isn't depressed would be the question...still won't be a coward ass building jumper.
    • NeonFire, on 03/01/2008, -0/+1What a cruel, heartless comment.
    • MrColdheart, on 03/03/2008, -0/+1and I thought I was heartless.. you are an *****
      I've worked in promo/marketing and for him to have been in the top of his field means statistically he's had to deal with every imaginable piece of bs a high pressure job like that can dish out at you.
      so remember one thing when you go for a life career... your job can kill you.
    • ripsterman, on 03/09/2008, -0/+1-151 diggs.....YAHHH!!! What a bunch of losers...LOL People are morons and this type of posting proves it. There is nothing in suicide excusable. Coward plain and simple who couldn't deal with life's mundane ***** so he whacked himself....Guess he's going to the same place most of you nay-sayer's are that think there is something excusable or commendable or justified in suicide.
  • yellowcakewalk, on 02/29/2008, -35/+17Greasy Mac's CEO croaked of a heart attack:
    Cantalupo, 60, was at a McDonald's convention in Orlando, Fla., when he was suddenly stricken.
    http://money.cnn.com/2004/04/19/news/fortune500/mc ...
  • xBBx, on 02/29/2008, -21/+210He probably saw Ronald McDonald in his sleep. Once that happens, it's all over.
  • MakiMaki, on 02/29/2008, -22/+17Maybe he knew too much about how Mc D's worked and he couldn't handle the truth....RIP dude.
    • cap11235, on 02/29/2008, -1/+17ANGUS BEEF IS PEOPLE!
      • Railz, on 02/29/2008, -0/+7Probably why it tastes better then the regular meat there.
    • dojonz, on 02/29/2008, -0/+1The guy worked for an advertising agency, McDonalds happened to be one account. These people don't know anything about the inner workings of the company.
  • Gabberwok, on 02/29/2008, -2/+27I was watching the AMC show about advertising, "Mad Men", when I read this... The opening credits are kind of relevant...

    http://www.youtube.com/watch?v=WcRr-Fb5xQo
    • TecK415, on 02/29/2008, -8/+1That show was terrible.
      • tbenathan, on 02/29/2008, -0/+2Outside of The Wire, it's the best show on TV.
      • solid12345, on 03/01/2008, -0/+2Only people with no class or taste would say it is terrible. Is there not enough guns and killing for you?
    • TecK415, on 02/29/2008, -0/+3but you're right about that.
    • SatansSpatula, on 03/01/2008, -0/+1Heh, created by "MATTHEW WEINER".
  • StingingNettle, on 02/29/2008, -16/+155Uh oh, did he take Bill Hicks advice?

    "By the way if anyone here is in advertising or marketing... kill yourself.

    No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself.

    Seriously though, if you are, do."
    http://sennoma.net/main/edits/Hicks.html
    • Darkkshadow449, on 02/29/2008, -6/+12*does the we lost a moron dance*
      • amoirae, on 02/29/2008, -6/+5You're still here and thus not lost. Stop teasing us with wish fulfillment.
    • Curtisnot, on 02/29/2008, -1/+2You took the words right out of my head.

      Bill Hicks would smile:)
    • blast_flame, on 02/29/2008, -4/+1He should have gone to one of his acts and done it right then and there.
    • ZombieKiss, on 02/29/2008, -1/+2You just don't like that some people out there know how to play you like a flute.

      And no I'm not talking about your "girlfriend".
      • somedirtbag, on 02/29/2008, -1/+5You're right. I like it when your mom plays my skin flute.
        I had to.
    • x0mb13, on 02/29/2008, -2/+5I love Bill Hicks and all but really, who`s worse the marketing geniuses, or the population that makes them so?
      • cecinestpasvrai, on 02/29/2008, -0/+6well one's assertively nefarious and with their expertise, and the other is ...the general population? What's your pick?
        • x0mb13, on 03/01/2008, -0/+1i prefer the skilled, albeit nefarious.
    • bigalerickson, on 02/29/2008, -0/+2I joined digg just now, because I was going to post the reply. Boy a little late to the party!!!! Cheers.
    • edjenkins234, on 02/29/2008, -0/+5oh he must be going for the sympathy dollar
    • Ryland, on 03/01/2008, -2/+2One marketing scum down, thousands more to go.
    • fiohvandal14, on 03/01/2008, -1/+2so all the people that promote and "advertise" for his ***** shows should have killed themselves too huh, then nobody would have heard about him, no one would have given a ***** about him, and your cute little quote wouldn't exist, and if you say word of mouth you are an idiot, have some respect
    • solid12345, on 03/01/2008, -1/+1As someone who works for a media agency, well I just laugh at all you cynics. The same peons who whine about corporations and TV commercials are the same who take sides in a videogame war. Keep that money coming to our clients boys, we will take it gladly!
  • chris9902, on 02/29/2008, -84/+187The headline was uncalled for.
    • thefandango, on 02/29/2008, -49/+13actually that headline was brilliant, and another cowardly douchebag has stopped stealing my oxygen.
      • chris9902, on 02/29/2008, -7/+50What the hell's your problem? did a Big Mac rape you or something?
        • thefandango, on 02/29/2008, -15/+5C'mon that headline was great.
        • Accolade1, on 02/29/2008, -0/+7Now that brings new meaning to the Big Mac attack.
    • Tyrghast, on 02/29/2008, -15/+9TOO SOON MAN! i mean like, abraham lincoln just now became comedy material, this is way to soon.
    • geddon, on 02/29/2008, -14/+6The man had no sympathy for the plague of fat kids his campaigns inspired. I see no reason for sympathy over his death.
      • daRoach, on 02/29/2008, -4/+11Yeah, that's why every Ronald McDonald commercial in the past five years has something about getting fit and staying in shape, happy meals started giving the option of apple wedges instead of fries, you can't Super Size your meal anymore... Man, ***** McDonald's for having absolutely no sympathy and not shutting down every single yellow and red restaurant when the crybabies started complaining about how fat people were because of Super Sizing.
        • geddon, on 02/29/2008, -0/+6I'm convinced! McDonald's an icon of American health and the man should be revered for his contributions to our culture.
      • Tebixan, on 02/29/2008, -0/+6How about some personal & parental responsibility? What do you expect McDonalds do to? Shut down their business & fire all their employees because some fat ass doesn't have any self control?
        • topiKal, on 03/01/2008, -1/+1How exactly would a child exhibit self-control? Let me guess: when you were ten and someone gave you a peanut butter cup, you didn't tear open the wrapper. Instead, you exclaimed, "this is going to go straight to my ass!"

          Please.

          Of course, the parents are largely to blame, but when you grow up and your kid pisses and moans all day about going to McDonald's because they saw a stupid TV ad... sooner or later you're going to ***** McDonald's.
    • uziko, on 02/29/2008, -7/+45lol whoever wrote it has a good sense of humor
    • Kempachi, on 02/29/2008, -6/+30Well, I dugg it for the headline
    • QuickeningYak, on 02/29/2008, -2/+28I agree it's all wrong. Maybe the slogan needs a zippy little jingle to go with it and some edgy ***** kid on a skateboard with a fruit roll-up hanging out his pocket.
    • deviationer, on 02/29/2008, -7/+9***** you *****
    • phre3k187, on 02/29/2008, -11/+30Dude, he's going to hell!
    • RiMac, on 02/29/2008, -2/+38I agree, pretty tasteless.



      Like McDonald's burgers.... sorry, I had to do it.
    • FreddieD, on 02/29/2008, -1/+7Just be glad McDonald's slogan is no longer "I'd hit it"...
    • DrunkenDevil, on 02/29/2008, -2/+6I dugg it just for the headline...
    • Avaseal, on 02/29/2008, -1/+6as much as I hate this slogan, it beats the late 90's one: "Eat ***** and die, fatass!"
  • SabrinaHeaven, on 02/29/2008, -26/+7One down, how many million to go?
  • badenglishihave, on 02/29/2008, -14/+38R.I.P. Mr. Tilley.... and expect company, as people who bought McDonalds food because of your ads will be joining you soon.
  • WSTONEMAN, on 02/29/2008, -24/+35ripsterman - who the hell are you to call him a coward you ass hole.
    • Jeeum, on 02/29/2008, -2/+9L2R
    • KMartSheriff, on 02/29/2008, -2/+17Reply buttons are your friend.
    • porkdanish, on 02/29/2008, -7/+5Seriously! He was no coward. Jumping off a building is some scary *****.

      Hell, I get vertigo when I'm on top of your mom!
  • DaLukeMan, on 02/29/2008, -26/+9"Dude, you're going to hell" I made that up myself............ proud yet?
    • slapded, on 02/29/2008, -10/+10it was funny, but unfortunately there isnt a hell. sorry
      • DaLukeMan, on 03/02/2008, -0/+1yea i know just trying to get diggs obviously i failed
  • Darkkshadow449, on 02/29/2008, -24/+84The headline was very appropriate. And I will admit I luled.
  • kmckanna, on 02/29/2008, -6/+31Ladies and Gentlemen, this is proof, that money certainly does not buy happiness.
    • MiDri, on 02/29/2008, -2/+11He just did not have enough, you have to hit that sweet spot, that special $1 billion dollar marker.
    • dondara, on 02/29/2008, -1/+11It's amazing that anybody ever thinks it does but plenty do. I guess you have to have a bit to realize it. The only thing in life that ever matters is family and friends. All the rest is just crap that holds you back.

      No matter how rich you become, how famous or powerful, when you die the size of your funeral will still pretty much depend on the weather. - Michael Pritchard
      • Lythium, on 02/29/2008, -0/+2Money doesn't buy happiness - but it's easier to be happy WITH a full wallet than WITHOUT. If you view money as a means to an end - i.e., if you use it to do the things you love - it can certainly _help_ you on your way to happiness. You only start running into problems if money becomes your goal in and of itself.
    • cleric04, on 02/29/2008, -6/+4Money can't buy you happiness but it can come pretty damn close.
    • BobsYourUncle, on 02/29/2008, -2/+3I guess that would depend on what makes me happy...
    • talonstriker, on 02/29/2008, -3/+2How would you know? Are you a millionaire?
    • bxblox, on 02/29/2008, -0/+5"Having money's not everything, not having it is."
  • porkdanish, on 02/29/2008, -24/+148Dude, you're gettin' a closed casket funeral!


    /and I'm going to hell/
    • Revolution101, on 02/29/2008, -1/+17i giggled
    • tillerman00, on 02/29/2008, -7/+4Dude, you're gettin' a--- ah, dude, you fell.
    • JrGhoull, on 02/29/2008, -1/+10i just laughed out loud like an idiot in front of my entire class...thanks for making my day pork. :-)
    • tgc1, on 02/29/2008, -0/+5If I laughed out loud uncontrollably, while simultaneously trying to stop myself, does that mean i'm going to have to join you?
      • Lythium, on 02/29/2008, -0/+2Probably - but that's okay, a bunch of us will be there with ya.
    • Robopath, on 02/29/2008, -2/+3WOW, funniest thing all day.
    • Justin6512, on 03/01/2008, -0/+1".. to hell when I die {CLAP CLAP} I'm-a guna go to hell when I die {CLAP CLAP}..." ah conan you crack me up
  • FromAtoZinc, on 02/29/2008, -20/+10Dugg for having a great and witty title/headline!

  • jonr, on 02/29/2008, -15/+8"What have I done?! May God have mercy on my soul!" *pewpew*
  • MIGHTYLIONHEART, on 02/29/2008, -26/+13Best. Headline. Ever.
    • diggopolous, on 02/29/2008, -4/+13Please. Stop. Trying. To. Show. Curt. Emphasis. By. Punctuating. Every. Word. It's Soooooo. 2007.
    • UtopiaInTheSky, on 02/29/2008, -2/+5Worst. Comment. Ever.
      • Lythium, on 02/29/2008, -0/+2Not by a long shot, more's the pity.
  • naterpoke, on 02/29/2008, -10/+2what a shame
  • borez, on 02/29/2008, -9/+2Mad man
  • logicalnoise, on 02/29/2008, -5/+84Our main receptionist used to work for this guy. She was seriously disturbed when she read about this. She said he was extremely nice and polite.
    • artificialgrey, on 02/29/2008, -11/+10Bet she was thinking "Hmm...using emotional distress just might get me a three-day weekend - booya"
    • JrGhoull, on 02/29/2008, -2/+3isnt "nice and polite" something of a cliche at this point for losing ur mind in some way? i guess i'm thinking more along the lines of "quiet and nice" but still...i think there are just alot of people whom you wouldnt expect this kind of stuff from, who wind up going totally bonkers, losing it, and doing something drastic to themselves and/or others
      • SpeedSteamBoat, on 02/29/2008, -1/+2Yeah, it's called repression.
    • JesusHatesYou, on 02/29/2008, -0/+9Show her this Digg article "Not lovin' it any more - McDonald's ad guru kills himself". That and the funny comments will cheer her up. :)
    • TheCasablancan, on 02/29/2008, -0/+1Maybe he knew Richard Corey.
  • BinaryDelt, on 02/29/2008, -18/+12Ba da dum da SPLAT.
    • BigBallistix, on 02/29/2008, -9/+6OMG I laughed way too much at that tasteless joke.
  • eleli, on 02/29/2008, -14/+88Sounds like someone needed a happy meal...
    • JibberGeorge, on 02/29/2008, -4/+4THANK YOU!!

      I was so looking for someone to say this. Thought I was gonna have to say it myself.
  • greyfedora, on 02/29/2008, -8/+190Hey, this is great. I'm an advertising student. It's really comforting to know that if I ever decided to kill myself, you guys would all be so delighted.
    • ispellkonfusion, on 02/29/2008, -6/+92Hey, you have nothing to worry about. You'll never be as successful as that guy.
    • MiDri, on 02/29/2008, -3/+39Look at it this way kid, there's an opening in the job market!
      • Waterrat, on 03/01/2008, -0/+2 Why would you want to major in advertising?
        • solid12345, on 03/01/2008, -1/+1Don't be upset just because you majored in political science or philosophy and are actually working at Mcdonalds.
    • HanSolo69, on 02/29/2008, -1/+23Yep, might as well get a head start on your career. Don't forget to leave a note.
    • QuickeningYak, on 02/29/2008, -13/+4It's that we'd be delighted if you kill yourself. We'd be delighted if you just ***** die, perferably before you get hired to advert work.
      • toliseju, on 02/29/2008, -2/+3stfu.
      • codered1322, on 02/29/2008, -0/+1Wow, wtf. You just told a kid in college that you want him to die.
    • JesusHatesYou, on 02/29/2008, -2/+5Don't take it personally. Diggers make jokes about all people who die tragically. It lightens the mood because grieving is such a downer. Besides, McLuvin' had it coming for making dumb ads.
    • talonstriker, on 02/29/2008, -0/+5But make sure that it makes the news.
    • olbap, on 02/29/2008, -5/+8Yes, another person pursuing a useless career all so he/she can make some money. As the great Bill Hicks says, THERE IS NO VALUE IN WHAT YOU DO. You are a pimp and a prostitute all rolled into one. Enjoy your life.
      • Diderotten, on 02/29/2008, -6/+1here here. Advertising is useless. so's free markets and capitalism. anybody who disagrees should kill themselves lest we keep whining./s
        • SpeedSteamBoat, on 02/29/2008, -2/+4It's not a slight on capitalism. It's a criticism of the absurd amount of money generated by an industry that does nothing but make up "fun" catch phrases to help sell cholesterol packed cheese burgers and overpriced clothes.
        • solid12345, on 03/01/2008, -0/+1The "free market" before advertising consisted of fine hand-crafted furniture and tailored clothes. Did these products have more style? Yes. But we live in a new age with a population boom and there are not enough skilled hands to go around for everything we make to be hand made.

          Advertising is the direct result of modern advances in technology. It is a necessity in the consumer age, and without corporations and consumerism we most likely would not have the computers we are typing on right now.
      • bluesdealer, on 02/29/2008, -2/+4Useless? Why is advertising useless simply because Bill Hicks says so? Without advertising, products would not sell. I know some people like to think that a good or service can sell on merit alone, but if no one hears about it, no one buys it.

        Also, the pimp and prostitute metaphor makes no sense. Everyone sells something in order to put meat on the table. How does prostitution have anything to do with it?

        "THERE IS NO VALUE IN WHAT YOU DO."
        Of course there is; that's why he gets paid. When goods and services are exchanged, that assigns value. In this case, it's cash for effective ads.
        • Lythium, on 02/29/2008, -2/+1I don't remember who said it - "Doing business without advertising is like winking at a pretty girl in the dark: YOU know you're doing it, but no one else does."
          • solid12345, on 03/01/2008, -1/+1And what is your job Hipparchos? A loser reject hippy from the 60s playing off the naive emotions of your students in convincing them capitalism is a big bad scary thing and socialism will make everyone happy and get along?

            Get with the times. The youth want an Ipod, not your moldy old copy of Mao's Little Re(a)d Book to entertain them.
      • Lythium, on 02/29/2008, -2/+3Gods forbid someone does something to "make some money".... My husband and I both pursued degrees in what we love (ceramics and literature respectively). Then we graduated college, and found out that no one is going to pay for our food and our home while we Pursue the Higher Goal of Art or some such *****. I'm now working as a bookkeeper, and he's doing (you guessed it) advertising. Do we love it? No. Does it fulfill us? No. But you know what? PEOPLE NEED TO EAT.

        It's really easy to get morally righteous about "pursuing your passion" or "working for a larger goal" or "not going after mere money" when you don't need to worry about bills. But today's society isn't very big on supporting artists and writers and philosophers while they go off and do their own cerebral thing. You might have noticed. There is NOTHING WRONG with going into a career to make money. You want fulfillment? You want to "Do Art"? By all means - that's what your free time is for.
      • greyfedora, on 03/01/2008, -0/+1olbap, you'll be happy to know that advertising is a lousy way to make money, or at least a pretty slow way. If all you want is fast money, get a law degree and get $150k a year at a Wall Street law firm right out of school. A starting salary for advertising is more like $35k. I'm not saying a career in advertising is as tough as, say, coal mining, but it's not the best way to get rich.
    • Spoomeister, on 02/29/2008, -3/+9There's still a chance to do something good with your life. It's not too late.
      I hear prostitution pays well. And if you're getting into ad work, you've got some of the basic principles down...
    • elshizzo, on 02/29/2008, -2/+6"Hey, this is great. I'm an advertising student. It's really comforting to know that if I ever decided to kill myself, you guys would all be so delighted."
      yeh, pretty much
      • Waterrat, on 03/01/2008, -0/+2 We'd be more delighted if you'd change your major.
    • sisterofspin, on 02/29/2008, -2/+2Stick with it greyfedora. There's nothing better than messing with the masses ;-)
    • solid12345, on 03/01/2008, -1/+1Don't let all these philosophy majors get you down. Go where the money is, there is no God and most human beings are naive and stupid. You do a far better service getting their hopes up with a half-truth advertising than trying to convince them they can fill the void in their life with religion or marxism. At least with advertising you give them a little bit of truth than blatant outright lies from politicians and clergy-men.
  • ispellkonfusion, on 02/29/2008, -7/+13Sad.
  • stonedslacker, on 02/29/2008, -10/+3Pretty sad for his family. Don't think there was ever a comedy routine more fitting for a tragic story than this :

    http://www.youtube.com/watch?v=gDW_Hj2K0wo
    • Whaines, on 02/29/2008, -0/+1Actually there was one. Try scrolling up.
  • chrisatwork, on 02/29/2008, -18/+5He wasn't lovin' it.
  • sagat, on 02/29/2008, -8/+47Working and living in Manhattan I suffer from an irrational fear of being hit by suicidal execs jumping from rooftops, does anyone else have this phobea? If so does it have a name? If not I suggest Splattigo.
    • Daan01, on 02/29/2008, -2/+33"...It's raining men..."
      • grovest4life, on 02/29/2008, -1/+11Hallelujaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa!
        • Lythium, on 02/29/2008, -1/+3Not when most of them look like this guy (no offense to the deceased or anything, but....)
    • dougs55, on 02/29/2008, -0/+12It's not *that* irrational. My sisters' friend in Manhattan was was hit by a glass window that fell out of a skyscraper. It cut part of her foot off, and the saddest part was that nobody would help her.
      • bbqsalad, on 02/29/2008, -11/+2I would. point and laugh.
      • dyrshin, on 02/29/2008, -1/+2I'm sorry, I had to log in to comment on you. But I *highly* doubt, unless your sister's friend was walking in a dark alley alone, that a window would fall from a skyscraper, crash near a person, hurting them, and that *no one* would do *anything*.
  • law1ess, on 02/29/2008, -16/+140It's a shame he had to "make it his way" and didn't "reach out and touch someone" before "flying the friendly skies" and "snap, crackle, pop" into the ground. People should "Think Different" before they "Just do it".
    • SLP1111, on 02/29/2008, -1/+11Shame this comment is so far down. +1.
    • uziko, on 02/29/2008, -1/+4lol at snap crackle pop into the ground
    • olbap, on 02/29/2008, -2/+3You are a God! I LOL'd so hard!
    • Jeffler, on 02/29/2008, -1/+6Dude, you're getting a digg! I'm lovin' this comment.
    • eltrev, on 02/29/2008, -0/+3funny comment, dugg, but the thought of you spending 15 minutes thinking it up (I know you did) kinda gives me the creeps.
  • capran, on 02/29/2008, -20/+5This is hilarious! I just wish more assholes like this would off themselves.
    • sagat, on 02/29/2008, -3/+10What makes him an *****? Being good at his creative job?
      • SpencerMc, on 02/29/2008, -1/+5I'm sorry, but neither "Dude, you're getting a Dell" nor "I'm lovin' it" were good by any stretch of the imagination. In fact, the McDonalds commercials actually made me angry every time I saw them. "Oh, look! Loving is truncated! This appeals to me as a youth raised in an urban environment!"

        Unless this is one of those opposite things. Like "bad" meaning "good". I don't get you kids and your hippity hop speak.
    • TheWorm, on 02/29/2008, -3/+4You're worthless.
    • bluesdealer, on 02/29/2008, -0/+3How the hell is this person an *****? Did you know him? Pre-judgement seems to run rampant in this story.
  • RonniSR, on 02/29/2008, -13/+5R.I.P McLovin'
    Some digg ppl just need to grow up and learn about showing respect instead of trying to make bad jokes on a dead mans behalf.
    • scrimaxinc, on 02/29/2008, -0/+10Are you seriously going to tell us we need to grow up when you just said "RIP McLovin'"?
      • RonniSR, on 02/29/2008, -4/+3Did it ever hit you that i am included in "some digg ppl" ?
    • ripple123, on 02/29/2008, -1/+2dont worry, hes not human. hes a marketer.
  • zipr, on 02/29/2008, -6/+1Sad. Reminds me very much of The Clash's song "Koka Kola."
  • bradcrc, on 02/29/2008, -7/+46the same people who clamor around the TV to watch the superbowl commercials are now hating on one of the people who created them?

    oh ya, this is digg.
  • doken, on 02/29/2008, -2/+16These context sensitive ads are sort of bad for obits:
    http://bayimg.com/IAJKOaaBb
    • porkdanish, on 02/29/2008, -6/+0'shopped but still funny.
      • doken, on 03/04/2008, -0/+0I assure you it is not photoshoped, although i did use Photoshop to crop it.
  • cnorris1, on 02/29/2008, -2/+14He found out what was in the special sauce and had to be silenced.
    • bbqsalad, on 02/29/2008, -1/+1Special Sauce: Dead ad guru's.
    • Cyberen, on 03/01/2008, -0/+1Actually it's just Ranch Dressing. Curdled.
      • Waterrat, on 03/01/2008, -0/+1 It's Thousand Island on steroids.
  • lukeduke, on 02/29/2008, -12/+7I wonder if the splat was supersized
  • TheWorm, on 02/29/2008, -17/+35What's with all the bad jokes? Have some respect.
    • manicallday, on 02/29/2008, -9/+20It's the new digg. Things have been going down hill for awhile. It's like they got bored with 4chan and decided to start an account here.
    • uziko, on 02/29/2008, -10/+14why? what did he do to earn our respect?, there seems to be a misconception going around that people think everyone automatically gets respect

      i don't care if your my mom, girlfriend, dad, president, queen, king, boyfriend, 80 years old, 10 years old, elder, old person, no one gets my respect unless they did something for me to respect them
      • drachemorder, on 02/29/2008, -2/+8Well, let's see. The fact that this guy's life was so meaningless to him that he decided to end it is tragic, and that tragedy by itself deserves a degree of respect. Also, I'm sure he left behind people who cared about him who are now grieving his death, and they deserve respect as well.

        There's this thing called basic human decency that a lot of people these days seem to have forgotten.
      • jwolcott, on 02/29/2008, -1/+9Uhm, in modern civilized human society, I think it works the other way around. Everyone should get your respect unless they do something for you to disrespect them. Otherwise, I feel sorry for you.
      • Pelapp, on 02/29/2008, -1/+7You sound like a ***** arrogant prick.
        People have to "earn" your respect, or otherwise you feel entitled so smear their names as much as you'd like to ?
        I know that's a popular viewpoint here on Digg, but that doesn't make it right, or "cool"
        True respect is maybe earned, but human decency should hopefully be taught to you by your parents.
      • TheWorm, on 03/01/2008, -1/+2Have some respect to his grieving family and friends if nothing else jackass. Who the hell is Digging that guy up?
    • QuickeningYak, on 02/29/2008, -8/+11For what? This guy was an advertiser. He spent his ***** career trying to produce the very best mindless blights to smear across the face of the world. The careers of idiots like him are the reason I don't watch TV or listen to the radio. They're the reason I *heavily* filter my www usage. They're the reason for billboards. They're responsible for spam and for junk mail. They're responsible for everything ***** informational nuisance in public society.

      His life's work was to produce cognitive noise where there was none. "I'm lovin it" and "Dude, you're gettin a Dell" have done what for the rest of us? What? What's his legacy? Nothing. Not a goddamned thing.

      I think his life and the continuing efforts of his colleagues are worthy of far worse than a few snide-ass funny comments. A dead homeless person buried in an anonymous grave is more of a tragedy than this *****'s suicide.
      • keads, on 02/29/2008, -3/+3 I suppose his legacy would be giving people what they wanted. Consumers bought into it, and at the end of the day, that was his job. If the masses had simply shown no interest, then we wouldn't be talking about him. Whether you respect him or not is a personal matter, but his legacy is not to be determined by a few people with a chip on their shoulders.

        I wonder if it's envy on the part of some who wouldn't have anything to be remembered by if they took their own lives. After all, regardless of the fact he is now gone, you can't dispute the fact that he will continue to live on through ads that consumers bought in to (as established above).

        Most importantly, he will be remembered for the contributions he made into the lives of those closest to him. You can find personal reflections of those who worked with Paul Tilley on DDB's website.
      • usedtobemac, on 02/29/2008, -5/+1In addition to what keads offered, you can at the very least have some respect for his children who are now without a father. It's appalling that you can say such things about a person who was simply successful at what they did.
    • BobsYourUncle, on 02/29/2008, -1/+7I hope people make tasteless jokes when I die. Sadly, I'll never accomplish enough to have my obit posted on digg, then get ripped on.
      • drakenlot, on 02/29/2008, -0/+6All you have to do is post your last words on youtube
      • BrewBeau, on 02/29/2008, -0/+5You could win a Darwin award.
  • EarlOfLade, on 02/29/2008, -3/+12I guess he could not stand making up all the stupid lies that comes out of advertising. I sure as hell could not work a single day in that business, nothing but crooks all of them.
    • malman4, on 02/29/2008, -6/+0You probably don't even have a job.
      • EarlOfLade, on 02/29/2008, -2/+2You are right, I'm one of those rich bastards who don't work but take my Ferrari F-430 to the country club for a round of golf while you are flipping burgers.
    • JesusHatesYou, on 02/29/2008, -1/+2What about lawyers?
  • Fullvinyl, on 02/29/2008, -6/+9I'm snuffin' it.

    There's my entry.
  • feacesface, on 02/29/2008, -12/+6Without admen, who would tell you what fugly plastic-titted cracktress to jack-off to secretly in the shower while hiding from your 200lb wife? Hmmm?? Which reminds me...this week, it's ..let's say....Jessica Alba.
    • drakenlot, on 02/29/2008, -2/+4What in the flying *****?
    • linuxpenguin, on 02/29/2008, -1/+2The same person who told me you're not funny.
  • niqhil, on 02/29/2008, -11/+5He actually meant
    Dell > "Dude, You're Gettin' a Hell"
  • moxley, on 02/29/2008, -5/+15Did he leave a note? Whenever I see people who are connected to the upper levels of a large multinational corporation have killed themselves, especially by jumping off of a building or bridge, or shooting themselves two or three times in the head, or something like that I always wonder if it's really suicide.

    I'm not saying this isn't - just that it makes you wonder...

  • protodon, on 02/29/2008, -6/+1I always used to say "I'm hatin' it" I'm so original and I really do hate it...McDonald's, not suicide. The latter is a necessary evil in my eyes. The former, not so much.
  • manicallday, on 02/29/2008, -6/+4Wow I wonder what made him do it. And to jump out of a window is a little extreme. Clearly he wasn't concerned about pain. This is really sad.
    • davewashere, on 02/29/2008, -0/+3As long as he didn't try landing feet first I doubt pain was much of a factor. Something about the skull getting hit by the earth at 140+ mph has a numbing effect on the body.
  • smoger, on 02/29/2008, -10/+4♫ ba-da ba- ba- ba- ♫

    dead.
  • kevbyrne, on 02/29/2008, -5/+6"I'm Lovin' It" and "Dude, You're Gettin' a Dell"....I guess we're really losin' a master of the industry.
  • vsaint, on 02/29/2008, -3/+42I'd block ads if they weren't so apropos: http://i26.tinypic.com/akgazb.jpg
    • mrgreenjeans9, on 02/29/2008, -0/+5hahaha....f'ing awesome
    • bbqsalad, on 02/29/2008, -0/+2man that deserves its own submission.... well maybe not.
  • dema, on 02/29/2008, -17/+2"Mr. Tilley is also survived by two daughters, Caroline and Margaret; his mother, Diana Stallings Tilley; and a sister, Elizabeth Smith."

    What a piece of *****.
  • scabbers, on 02/29/2008, -16/+17I won't speak ill of the dead, but any living advertising people who are reading this: kill yourself.
  • anarchytv, on 02/29/2008, -12/+6Oddly, this is one of the CIA's favorite ways to kill people. Throw them off a tall building, so death is 100% guaranteed, no gunshot sound, and it looks like a suicide or accident. The real question is... why... what did he know.... and what did they not want him to tell... I'm sure being high up in the echelon of corporate america he was tangled with them somehow.

    The explanation: "Life is complicated, and Paul was a complicated man," said Mr. Tilley's wife, Cristina. JUST DOES NOT CUT IT. Who else saw this.
    • bloobloo, on 02/29/2008, -0/+6That's right. Far too simplistic. Obivously an ad exec was murdered in a conspiracy between his wife and the CIA.
      • Brockeim, on 03/04/2008, -0/+2Don't forget George Bush, John Kerry, Bill Clinton and the ghost of Ronald Reagan all convening in Area 51 to discuss (in Esperanto) with Barack Obama how the New World Order will manage the next step of world domination.
    • blueZhift, on 02/29/2008, -1/+2I don't know. Whenever I hear a wife say "he was a complicated man", it always makes me think that he was probably gay. This is just unfounded speculation, but I've heard this sort of thing often enough to make me wonder, especially since he was in a highly creative industry. Being outed and/or having marital difficulties could be a recipe for suicidal depression. Again, this is just idle speculation. In any case, he was in a high pressure, extremely competitive industry during what must be a difficult time going into a recession. Rest in peace.
      • drachemorder, on 02/29/2008, -0/+2"especially since he was in a highly creative industry"

        All the creative straight people out there wish you would refrain from making ridiculous stereotypes.
        • Brockeim, on 03/04/2008, -0/+2Straight creative here. Whatever his complications were, he still took the easy way out.
    • drakenlot, on 02/29/2008, -0/+4Wonderful crack-pot conspiracy theory there.
  • mongrel, on 02/29/2008, -3/+3Hmm, all sounds very Michael Clayton to me...
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