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Not lovin' it any more - McDonald's ad guru kills himself

chicagotribune.com — Ad exec Paul Tilley apparently jumped from an upper floor of the Fairmont Chicago Hotel Friday, and his death was ruled a suicide by the Cook County medical examiner's office. In his career, he led creative teams that came up with Dell's "Dude, You're Gettin' a Dell" campaign and advertising in McDonald's "I'm Lovin' It" effort. RIP

Who dugg this? Made popular Feb 29, 2008

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443 Comments

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  • xBBx, on 02/29/2008, -21/+210He probably saw Ronald McDonald in his sleep. Once that happens, it's all over.
  • greyfedora, on 02/29/2008, -8/+190Hey, this is great. I'm an advertising student. It's really comforting to know that if I ever decided to kill myself, you guys would all be so delighted.
  • StingingNettle, on 02/29/2008, -16/+155Uh oh, did he take Bill Hicks advice?

    "By the way if anyone here is in advertising or marketing... kill yourself.

    No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself.

    Seriously though, if you are, do."
    http://sennoma.net/main/edits/Hicks.html
  • law1ess, on 02/29/2008, -16/+140It's a shame he had to "make it his way" and didn't "reach out and touch someone" before "flying the friendly skies" and "snap, crackle, pop" into the ground. People should "Think Different" before they "Just do it".
  • porkdanish, on 02/29/2008, -24/+148Dude, you're gettin' a closed casket funeral!


    /and I'm going to hell/
  • sagat, on 02/29/2008, -13/+134Anyone who snipes at a dead man is a real ***** coward, I'll bet you have balls the size of Grape Nuts, tough guy.
  • chris9902, on 02/29/2008, -84/+187The headline was uncalled for.
  • ispellkonfusion, on 02/29/2008, -6/+92Hey, you have nothing to worry about. You'll never be as successful as that guy.
  • logicalnoise, on 02/29/2008, -5/+84Our main receptionist used to work for this guy. She was seriously disturbed when she read about this. She said he was extremely nice and polite.
  • eleli, on 02/29/2008, -14/+88Sounds like someone needed a happy meal...
  • lolinyerface, on 02/29/2008, -6/+71I'll bet the Burger King pushed him.
  • wakananda, on 02/29/2008, -3/+67He will be if jumps from the same height.
  • Darkkshadow449, on 02/29/2008, -24/+84The headline was very appropriate. And I will admit I luled.
  • Mootabolife, on 02/29/2008, -1/+49I'd be a lot more scared of the Burger King King honestly.
  • chris9902, on 02/29/2008, -7/+50What the hell's your problem? did a Big Mac rape you or something?
  • sagat, on 02/29/2008, -8/+47Working and living in Manhattan I suffer from an irrational fear of being hit by suicidal execs jumping from rooftops, does anyone else have this phobea? If so does it have a name? If not I suggest Splattigo.
  • vsaint, on 02/29/2008, -3/+42I'd block ads if they weren't so apropos: http://i26.tinypic.com/akgazb.jpg
  • bradcrc, on 02/29/2008, -7/+46the same people who clamor around the TV to watch the superbowl commercials are now hating on one of the people who created them?

    oh ya, this is digg.
  • inactive, on 02/29/2008, -7/+45lol whoever wrote it has a good sense of humor
  • RiMac, on 02/29/2008, -2/+38I agree, pretty tasteless.



    Like McDonald's burgers.... sorry, I had to do it.
  • MiDri, on 02/29/2008, -3/+39Look at it this way kid, there's an opening in the job market!
  • Daan01, on 02/29/2008, -2/+33"...It's raining men..."
  • QuickeningYak, on 02/29/2008, -2/+28I agree it's all wrong. Maybe the slogan needs a zippy little jingle to go with it and some edgy ***** kid on a skateboard with a fruit roll-up hanging out his pocket.
  • TheAngryMob, on 02/29/2008, -1/+26Amen to that. Is that not the creepiest corporate symbol ever?
  • Gabberwok, on 02/29/2008, -2/+27I was watching the AMC show about advertising, "Mad Men", when I read this... The opening credits are kind of relevant...

    http://www.youtube.com/watch?v=WcRr-Fb5xQo
  • kmckanna, on 02/29/2008, -6/+31Ladies and Gentlemen, this is proof, that money certainly does not buy happiness.
  • darlyn, on 02/29/2008, -4/+28You cannot call him a coward until you put yourself in his shoes. He probably had personal issues of his own and found he could not deal with them. Anyone who commits suicide has a good reason, or else they would not end their precious lives.
  • badenglishihave, on 02/29/2008, -14/+38R.I.P. Mr. Tilley.... and expect company, as people who bought McDonalds food because of your ads will be joining you soon.
  • Kempachi, on 02/29/2008, -6/+30Well, I dugg it for the headline
  • HanSolo69, on 02/29/2008, -1/+23Yep, might as well get a head start on your career. Don't forget to leave a note.
  • inactive, on 02/29/2008, -3/+24Say what you will about suicide but that's not an easy thing to do. Selfish and I don't condone it but it can't be easy.
  • stonedslacker, on 02/29/2008, -3/+23Nah, he definitely saw a Bill Hicks show. Hicks basically asks all people in marketing to kill themselves.

    http://www.youtube.com/watch?v=gDW_Hj2K0wo
  • phre3k187, on 02/29/2008, -11/+30Dude, he's going to hell!
  • TheWorm, on 02/29/2008, -17/+35What's with all the bad jokes? Have some respect.
  • plhearn, on 02/29/2008, -1/+18Your analogy makes as much sense as the war on drugs
  • catfish182, on 02/29/2008, -2/+18Maybe you can think of him as a coward but i see it the other way.
    I dont condone suicide at all but the sack he had to jump.
    There are wussy ways to kill yourself due to {insert really bad problem}
    but to jump off a building takes a lot of balls to do.

    maybe i am wrong but i think that way.
  • arcangelgabriel, on 02/29/2008, -5/+21What an amazingly insipid remark.
  • inactive, on 02/29/2008, -1/+17i giggled
  • cap11235, on 02/29/2008, -1/+17ANGUS BEEF IS PEOPLE!
  • consoneo, on 02/29/2008, -2/+18Or they don't believe their lives are precious.
  • DangerMouse9, on 02/29/2008, -3/+18Actually, what's not easy is to juggle flaming chainsaws blindfolded.
  • KMartSheriff, on 02/29/2008, -2/+17Reply buttons are your friend.
  • doken, on 02/29/2008, -2/+16These context sensitive ads are sort of bad for obits:
    http://bayimg.com/IAJKOaaBb
  • dougs55, on 02/29/2008, -0/+12It's not *that* irrational. My sisters' friend in Manhattan was was hit by a glass window that fell out of a skyscraper. It cut part of her foot off, and the saddest part was that nobody would help her.
  • cnorris1, on 02/29/2008, -2/+14He found out what was in the special sauce and had to be silenced.
  • WSTONEMAN, on 02/29/2008, -24/+35ripsterman - who the hell are you to call him a coward you ass hole.
  • Mithrander, on 02/29/2008, -0/+11This time the Hamburglar has gone too far!
  • DeadFrost, on 02/29/2008, -1/+12I agree, the Burger King Guy is real creepy, I feel like that e trade baby who rented a clown and said "I really under estimated the creepiness"
  • manicallday, on 02/29/2008, -9/+20It's the new digg. Things have been going down hill for awhile. It's like they got bored with 4chan and decided to start an account here.
  • SLP1111, on 02/29/2008, -1/+11Shame this comment is so far down. +1.
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