economictimes.indiatimes.com — www.papam.in is a new Indian start up by a group of engineers from IIT, BITS and AMU, to provide personalized printed greeting card delivery service in India. Best part is the cost, just Rs 39 including courier! When just courier charges are Rs 40, how come this be possible? But it is true. Check yourself. A twist in Rs 500 crore Greeting Industry.