13 Comments
- stukdog, on 01/07/2008, -0/+2Seth is always full of good advice. And strangely, his advice is almost always common sense.
- AlbinEber, on 01/07/2008, -0/+1Godin offers lots of insight and solid ideas, per usual.
Whether the end result is "crap" or "art" or a legit independent career in music, the truth is there's never been a better or more exciting time to be in the music industry. - TimmyOToole, on 01/09/2008, -0/+1Exciting for you maybe, but Digital downloads == no album art work for artists.
- Starvin' Marvin - megaboylv, on 01/12/2008, -0/+1So most of your story is cool and right I think. Whats not is the bit about live music being loss leaders: it has not been and is maybe the only thing now that actually makes Artists money. So what if a bunch of renegades took most of your advice and created a live interactive experience that anyone could access from anywhere....
see whats important s bringing fans and artists closer together and crating value around that for everyone. Disrupting the live model is the next arena of massive change... - skylineb, on 01/09/2008, -0/+1Hypebot.com has a poll to share what you think of Godin's manifesto.
- JeremyLimDotCa, on 01/22/2008, -0/+0"Seth is always full of good advice. And strangely, his advice is almost always common sense."
It's surprising how the simple things always work best, no? - jawar, on 07/12/2008, -0/+0Excellent, information Seth. Thank you for keeping it straight. I wonder how many music business executives have read this. lol http://www.gomusicconnection.com
- isaaclar, on 01/12/2008, -0/+0This is definitely a to be continued kind of article. Keep it coming. I think it's kind of like when you spin in circles for a few minutes and then start to try to walk. There is a revolution and we still are trying to get our bearings.
- kohanmusic, on 01/09/2008, -0/+0I agree that there should be a consolidation of rightsholders in the music industry, but what is neglected here is that every artist contract is a separate agreement defining those rights between a recording artist and his label, or between a songwriter and her music publisher. So while major labels and publishing companies own massive catalogs how these assets can be exploited without having to continually re-ask permission for every new licensing/exploitation request to every artist. It's a business affairs nightmare.
Further muddying up the waters is that so many artists have developed a justifiable mistrust in the labels and publishing companies they signed their respective agreements with over the years. So many artists are "unrecouped" so deeply that they rarely ever want to do anything beneficial for that company. As much as I think artists should have a say in how their catalogs are exploited, for the companies which "own" the content those contractual restrictions have impeded those companies' abilities to create shareholder and economic value for that corporation. Until a solution is reached between the content owners and the permission/consent givers on how to streamline and lubricate a very creaky process, then both parties will continue down a very unproductive path. - Swervie, on 01/08/2008, -0/+0+1 on Seth.
- kohanmusic, on 01/09/2008, -0/+0One other comment...
What i wrote above is a solution which requires compromoise from both parties: the artists and the music companies. Artists have to give up a more active role in granting approvals on how their catalogs are exploited. In return, the music companies have to be much more transparent with their accounting to the artists, and may have to promise some up-front cash as a payment to gain that further permission from the artists. - skipfrehly, on 01/07/2008, -0/+0Okay, in concern with the music industry, most of what's outlined is plain old common sense to those who understand it, and a useless thrust into the gelatinous mob of the controlling percentage of people who don't understand it.
I found this article really dismissing of some key points that actually cross the mind of the struggling musician, mainly the independent music scene. If you look at some indie labels, most notably Sub Pop, the artist have not only way more creative control, but also net a whole lot more of the proceeds of their labor.
I think people tend to ignore the fact that what is truly at the core of this huge industry is entertainment. If people choose to be entertained by crap, then people are always going to make crap. What artists create for is not the tied up masses, but for the true listeners, and even the smallest acclaim from an actual listener is way more pleasing than the largest nod from the gelatin. - olesharpie, on 01/08/2008, -1/+0I'm in the custom programming & report writing business for hospitals. This seems a little different than the music industry; because each concert for each client is a little different. Any ideas from Seth or other readers on how to apply the thinking in this post to my situation?
Many thanks!
John Sharpe Comstock Software http://comstock-software.com/



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