What is Digg?107 Comments
- inactive, on 10/11/2007, -23/+77"Yeah I read once before that it's considered unethical (and arguably illegal?) to market to children."
Good, can we make it illegal to brainwash children into religions illegal next? - simiya, on 10/11/2007, -4/+55Shocking update: children walking grocery aisles still want frosted fruit loops
- Nougat, on 10/11/2007, -5/+38@simiya (#7189026)
Another shocking update: children have neither the financial nor logistical means to purchase their own cereal. - Anrkist, on 10/11/2007, -3/+27What would be really nice is if the parents just told their kids "No, you can't have that." In today's world though, we need focus groups and councils to let us know what we need to be doing. I'm to busy to use my brain anymore, let other people get paid to do it for me.
Commercials as a kid had no affect on me... really.
GINGIVITIS! - BlackStar77, on 10/11/2007, -0/+19But what about Tony?
- k1down, on 10/11/2007, -0/+17This is absolutely ridiculous.
First of all, my mom always just said no. When I made straight A's one time she bought me Ninja Turtles Cereal "With Marshmallows!"
They could have marketed to me until their advertising budgets dried up, KIDS DON'T BUY THE ***** FOOD. They don't even have any ***** money.
Second of all, is Tony the Tiger really what we need to be worried about when it comes to advertising to kids? How about Axe body spray? Maybe Dove soap? Girls gone ***** wild? They are more worried about a cartoon mascot selling kids sugar, than freely supplying kids with soft-core pornography.
This society has hit every branch on its fall down the stupid tree. - AriaStar, on 10/11/2007, -4/+17@ Oculus:
It was always, "Part if THIS complete breakfast." And on he table there was always a glass of milk, a glass of juice, toast, fruit, and a few other things. Take out the cereal and the table STILL had a complete breakfast.
My parents just got up and made us real breakfast. Pancakes or eggs and toast and stuff. Is that still done anymore? - dscx, on 10/11/2007, -1/+14Dear Kelloggs: I'd rather have a bowl of coco pops. PS. bring back the monkey
- thatsmyaibo, on 10/11/2007, -3/+16Let kids be kids! Be a good parent and do things in moderation and make sure they go outside and play rather than let the internet or XBOX parent them at home. I'm tired of people wanting the government and big corporations to raise children.
- silverchrysalis, on 10/11/2007, -1/+14so- we are allowing a large corporation to pick up the slack where our parenting has gone haywire?
this is truly the generation of diminished responsibility - thekak, on 10/11/2007, -0/+12Do people seriously believe that Keloggs is the source of their kids obesity?
How about the parents allowing them to shove McDonalds and candy down their throats all day long for many years of their lives. Way to go at the wrong angle parents, sue the company that probably has the least to do with your kids weight. Take a look in the mirror. - inactive, on 10/11/2007, -1/+11first cigarettes, now this...
- hassanchop13, on 10/11/2007, -1/+9it's like they are trying to kill a childhood friend
- wild, on 10/11/2007, -7/+15""Kellogg opposed all forms of sex, believing it led to diseases. Though he and his wife were married for over 40 years, they never had sexual intercourse and had separate bedrooms all their lives."
Sounds like someone had some bad sexual experiences as a child, or was a closet homosexual who was afraid of what he felt. (And no, this isnt a lame attempt at humor, but an historical observation.) - TubaTechno, on 10/11/2007, -1/+8Last time i checked, little kids weren't doing the shopping....
- redfan, on 10/11/2007, -2/+9Dude, I enjoyed them as much as anyone when I was a kid, but Froot Loops aren't cereal. It's candy sold in a cereal box.
- gldfshnpcklejar, on 10/11/2007, -0/+7Now it's called Honey Smacks because the word Sugar scares everyone off.
- VeganG, on 10/11/2007, -2/+8@ariastar:
"My parents just got up and made us real breakfast. Pancakes or eggs and toast and stuff. Is that still done anymore?"
Not anymore. Parents of today are waiting until someone invents a TV that can do it. - inactive, on 10/11/2007, -0/+6I grew up shoving McDonalds and candy down my throat (my mom sucks at cooking and was busy working all the time) but I also played tons of sports, ran around the neighborhood with friends, etc. so it all balanced out..sorta. Oh, and we had recess too.
Honestly, I think the sedentary lifestyle of kids today, especially with most of their time being taken up by computers and video games, has more to do with their obesity than anything else. Then again, I'm no doctor so what do I know. - pabloD, on 10/11/2007, -1/+7@TubaTechno et al-
"Last time i checked, little kids weren't doing the shopping...."
You're right, but only halfway. Marketers are well aware that children don't make the buying desicions in the households, but they do account for the 'nag factor', a very measurable consumer behaviour, in which a media/marketing-saturated child will pester, cajole, nag, or tantrum his or her way into getting what they want out of the harried, over-stressed soccer-parent, who just wants the kid to STFU already about the goddamn Shrek cereal.
In the final analysis, you are correct, it's the parent's responsibility to watch for their children's wellbeing, despite their children wanting what seems attractive but is in reality unhealthy. However, NEVER underestimate the power of marketing. It's an insidious collection of techniques designed to prey upon our subconscious behaviours and impulses. I know I sound tin-foil-hat-ish, but hey man, I spent five years working at an advertising agency. These guys have got your number, even if you think you don't even have a number to get. It's a ***** science of exploitation. - helinism, on 10/11/2007, -3/+9Whatever happened to porridge and gruel...
- Neiby, on 10/11/2007, -0/+5"My parents just got up and made us real breakfast. Pancakes or eggs and toast and stuff. Is that still done anymore?"
No, because no one can afford to have one parent stay home anymore, and who has time to actually make breakfast and get the kids ready to go to school/daycare? Not me. It's a pain the ass to drag my ass out of bed in the morning and then get my kids ready to go to daycare. I'd be hard-pressed to get up even earlier to make them a real breakfast, although I should probably do it more often. Pretty much any "fast food" breakfast is *****. I try to make up for it later. They get very healthy lunches and I usually give them lots of protein, veggies, and fruits for dinner or snacks. - Nougat, on 10/11/2007, -1/+6@Oculus (#7190558) said: "I remember when I was a kid they advertised "Sugar Smacks - Part of a complete and balanced breakfast." Yeah, the ***** part that rots your teeth, makes you bounce off walls for hours, and then crash into a sugar coma.
Mom, why didn't you just say no?"
Before it was called "Sugar Smacks," it was called "Super Sugar Crisp." - hello2usir, on 10/11/2007, -1/+5If you think kids have no influence on a parent's purchasing habits then you're oblivious. Yeah, okay, it's the parent's fault for caving in to their kids' every whim. And in an ideal world parents wouldn't do that. But this is not an ideal world nor does it change the fact that marketing to children works.
- inactive, on 10/11/2007, -0/+4"Yes I'm looking for a cereal bawks. Yes, the one with sticks on it. Sticks and Children with the handgrenade and the two hundred dollars."
No not cereal barz! BAWKS! - drlha, on 10/11/2007, -3/+7You're not a parent I take it.
If you can reduce kids desire to for crap you're going to have a much easier life as a parent. Do you have any idea how persistent kids can be at getting you to buy what they want, they know how to push your buttons until you bend to their will. Yes, you can say no, but honestly after months of guilt and begging you just end up caving because otherwise you might go postal. - AriaStar, on 10/11/2007, -0/+4@ neiby:
Neither of my parents stayed home. My mom is a nurse who worked night shifts and got home about half an hour before my brother and I left for school, and my dad was a mechanic who worked during the day. Yeah, it meant time for my parents to spend together was tough to find sometimes, but they did this so that my brother and I would ALWAYS have a parent at home if one of us ended up sick or something. Usually my mom made breakfast during the week and my dad on weekends.
When I was in high school, on weekends I started making batches of pancakes and freezing them in bags of two or three, and then just microwaved those on mornings we got up late. Healthier than the pre-made Eggo things, and if anyone says there isn't time, leave the video games for an hour a week. - DreKor, on 10/11/2007, -0/+4Tony would be fine. Kellog is putting a moratorium on "licensed" characters. This would pertain to characters they don't own (like Shrek or Mickey Mouse)
- TubaTechno, on 10/11/2007, -1/+5Well it's not the first time parents have sought to regulate their electrical babysitters (aka the television).
What ever happened to parental responsibility? Last time i checked, the kids weren't buying the groceries.... - drlha, on 10/11/2007, -2/+5Its not just parents, food available at schools is often junk and sometimes sponsored/supplied by junk food companies like Taco Bell and Pizza Hut. Kids are a captive audience at school, and yet they still get to eat ***** food.
- MadMastaZ, on 10/11/2007, -2/+5Someone's lost ther coocoo for coco puffs.
- elsJake, on 10/11/2007, -0/+3Children need a proper education early on. I'm pretty sure violent movies will scare them as long as they can and when that stops...they should be old enough to understand it's fiction.
If anything parents should be LESS overprotective , it's because they want'em to "be safe" that they can't ride a bike and stay inside playing on a pc.
Get chidlren involved in some kind of sport at least twice a week and you no longer have a problem. Martial arts are preferred , and starting at an early age.
Oh , and stop buying crap food , get some oats! - nestafett, on 10/11/2007, -0/+3I wonder if they will just change the serving size on alot of their cereals to make them fit in the new guidlines
- TheMidnight, on 10/11/2007, -2/+4In other news, a notorious cereal killer was caught on Interstate 40 this afternoon...
- HowitZer25, on 10/11/2007, -0/+2This won't change a damn thing because adults are just as fat as kids these days if not worse. It's about how strict the adults are with their kids' diets. When I was a kid I didn't pay attention to advertising. I was concerned with friends, playing and sometimes school.
- smackhero, on 10/11/2007, -0/+2so a few corporations are becoming more responsible and acting more ethically. i see this as a good thing. what the hell does this have to do with asking the government or corporations to raise your kids?
do a little research on the history of mainstream advertising and how modern marketing began. anyone who claims that commercials/advertisements have no effect on them whatsoever is ignorant--why do you think marketing and advertising firms make so much money and businesses allocate so much funds for it? what's wrong with parents trying to get corporations to stop making their kids want unhealthy foods. it's really the same concept as banning cigarette advertisements on TV.
no one is taking these foods off the shelves, and they're still allowed to advertise healthy cereals on TV (which coincidentally means the ones _not_ aimed at kids). so i really don't get what you people bitching at this happening are whining over. - ideapower, on 10/11/2007, -0/+2Did you even read the article? Kellogg doesn't make Coke... and the government didn't make them do this. Kellogg announced "voluntary" changes.
But of course this isn't out of the kindness of their hearts - just like recent changes by McDonald's, they're realizing the perception problem they have, now that things are trending toward foods being healthier. It all comes down to PR. - tech42er, on 10/11/2007, -2/+4"Even if used properly fruit loops does only harm to people."
That's asinine. IT isn't *that* unhealthy. - oifish, on 10/11/2007, -0/+2I'm glad that they are doing this under their own will. It's good to see that this isn't induced from a court order or governement mandate.
- s0nicfreak, on 10/11/2007, -0/+2Now I'm intrigued. When you get home can you tell us why your job makes you use caps lock at all times?
- ideapower, on 10/11/2007, -0/+2A lot of people missed an important part of the article & what Kellogg is actually planning - they're only going to stop using cartoon characters to advertise the cereal "unless the products meet the nutrition guidelines." Basically what they're saying here is that they are committed to marketing healthier products at children - not that they're STOPPING marketing to children.
- VeganG, on 10/11/2007, -0/+2Even cereal that's marketed as being "healthy," and doesn't look as much like "candy cereal" is FULL of sugar if you look at the ingredients. Oh, wait... sugar would be too good; it's actually corn syrup.
- bonzomcgrue, on 10/11/2007, -1/+3From The Article:
>>Under Kellogg’s new guidelines, food advertised on television, radio, Web sites and in print that have an audience that is 50 percent or more children under the age of 12 will have to meet the new nutrition standards.... Under the new nutrition standards, one serving of food must have no more than 200 calories, no trans fat and no more than 2 grams of saturated fat, no more than 230 milligrams of sodium (except for Eggo frozen waffles) and no more than 12 grams of sugar.
I love the Eggo carveout. Eggo lobbyists obviously fought and won a pitched battle within the Kellogg's organization. I can picture everyone sitting around a conference table, maybe with someone from Europe on the conference phone, and arguing that "An Eggo just isn't an Eggo without excessive sodium! For the love of God, man! Show some flexibility here!" - linkdj, on 10/11/2007, -1/+3Finally, someone to protect the children until they can afford a TiVo.
- abatch, on 10/11/2007, -2/+4Geez. Lucky the Leprechaun and Toucan Sam were as much a part of my childhood as Bugs Bunny. This is really kind of sad.
- IncrdibleGonads, on 10/11/2007, -0/+2Kellogg's Sugar Smacks - I Digg'em!
- bprice25, on 10/11/2007, -0/+2At what point do we start holding parents responsible for the food their children eat, the movies they watch, and the games they play? I don't know of many 6 years olds buying cereal themselves. The problem isn't just the corporations, but parents who don't care about their children enough to be involved. They just plop the kids down in front of the TV with a movie or video game and use it as a babysitter. These fat ass kids can't even pedal a bike anymore! Most of the kids in my neighborhood have some type of vehicle with a motor on it.
- Enfenestrate, on 10/11/2007, -0/+2Cheerios and Corn Flakes are not terribly high in sugar at all, both have about a tenth the sugar that froot loops has.
- tech42er, on 10/11/2007, -0/+2@john
It's because of organization (a la the Parents' TV Council) that were lobbying the government to make it illegal, so the companies wised up and caved. - Enfenestrate, on 10/11/2007, -1/+3Me. I love Froot Loops
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