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38 Comments
- doublehead, on 11/20/2007, -1/+16There's a difference between copy writing and copyrighting. Good article, bad commentors :)
- wang1011, on 11/20/2007, -0/+8Great, now I can't decide whether I should read the article or not
- ESTEBEVERDE, on 11/20/2007, -0/+6GREEN EGGS AND SPAM
- sancho, on 11/20/2007, -0/+6http://www.reference.com/search?r=13&q=Copywrite
Copywrite may refer to:
Copywriting, the process of writing the words that promote a person, business, opinion, or idea
This has nothing to do with copyrights. - hazello, on 11/20/2007, -1/+6Okay, at first I thought it was about copyRIGHT and that the author was clueless for misspelling it.
Now I see, it's about copy writing, as in the usage 'to write advertising copy'.
I still can't figure out what the article is saying, though. - Uranium118, on 11/20/2007, -0/+5Lazy-Linkyfied:
I’ll save you the trouble of reading the entire article right now, and just answer the question: yes. Absolutely, without a doubt, copywriting is extremely important to bloggers. Here’s why…
As a blogger, you make your living with words. Your words can make or break your success as a blogger, because that is the only real touch point your audience has with you. It is with your words that you build trust, and gain followers and recognition for your expertise in your niche. Words are your primary, and often your only form of communication with your audience. This makes copywriting a vital skill for every blogger.
“But, Marc”, you say, “isn’t copywriting about selling stuff?”
That’s my point exactly. With every post, every article and every comment that you write, you are selling yourself. The power and impact of your words are what attract your audience in the first place, and keep them coming back again and again. Not the links, not the pictures, not the latest joke you heard from someone else. Your words, and your words alone. What you say, and how you say it has impact. The nature and quality of that impact is directly related to your knowledge, and your skill in communication that knowledge.
In case I’m not being clear, I don’t mean to say that everything that you write should be a sales pitch. Quite the opposite, actually. It is imperative that a blogger speaks in his or her own unique voice. The skill of copywriting will simply enhance that voice, and make it heard a little bit better. It will allow you to focus your message, and transmit that message clearly to your audience. You may have the answers that they are looking for, but if they can’t understand what you are saying, your visitors will never know it. They will move on to somebody that they can understand.
By learning the skill of copywriting, you will learn to speak with clearly, and with authority. And because your audience will be able to understand you, they will recommend you, and keep coming back for more of what you have to say. You will be the clear voice in the midst of the cacophony that is the internet.
Of course, there will be times when you will want to write straight up sales copy. You will utilize your skills when promoting a new affiliate program, or your latest post, or any time that you want somebody to take an action, be it sign up for your rss feed, or check out the latest ebook that you wrote. Whatever it is, copywriting will help you to be more successful as a blogger, both in terms of traffic, and in terms of money. I’ll say it again: copywriting is a vital skill for bloggers, and you would do well to learn it, and learn it well.
So how do you learn to become a copywriter?
A quick search on Google reveals many sites that will teach you copywriting, most for a fee. There are some that will teach you the basics for free, with an upsell to a paid course once you have mastered the basics. They can be a very good place to start, because with those offerings you will already have a good idea of the quality and detail of the knowledge that will be shared in the paid version. But every now and again, one of these copywriters gives their knowledge and expertise away for free.
I just ran across one of these rare offers recently, in the form of an online seminar being hosted by Taggzilla.com. This seminar, with top copywriter Trevor “Toecracker” Crook, is happening on November 20 th, so there isn’t much time left to register. Trevor has written copy for two of the contributors to “The Secret”, and made some of his clients quite literally millions.
He clearly knows what he is talking about, and the thing about this seminar that really appeals to me is that in true internet fashion, he will be taking copywriting questions during the seminar, live. It doesn’t matter if you just want to learn copywriting as an enhancement to your existing style, or whether you want to be able to write full blown copy selling products on the net, this free seminar will be invaluable to you.
As I said, the seminar is happening on November 20, and seating is limited, but there may still be a few spots open. You can register at Taggzilla.com, and I suggest that you do so sooner, rather than later. I don’t know when an opportunity like this will happen again. - dominoman44, on 11/20/2007, -0/+4Copywriting..that is the accepted use in the field...unless you want to tell the top copywriters in the field they are using the word wrong.
- dominoman44, on 11/20/2007, -0/+4There is so much ignorance when it comes to copy-writing which is really just choosing then using the right words to sell products and services. Unlike normal institutional advertising which those Armani suited fools from the advertising agencies choose to use as part of branding and image, a top copywriter doesn't care about such non compelling foolishness - because all they care about is increase sales and profits.
- TotalHalibut, on 11/20/2007, -0/+4Buried for tangling his nob into an area that he doesn't know anything about.
- AbeVigoda, on 11/20/2007, -0/+4Bloggers = Copywriter Wannabes. Props to all the real ad scribes out there.
- TotalHalibut, on 11/20/2007, -0/+3That simply means your writing is obviously not good enough to warrant you earning an income from it :)
- TotalHalibut, on 11/20/2007, -0/+3I'll go with Option 2 for 300 please Bob.
- inactive, on 11/20/2007, -2/+5The question should be: Is Plagiarism important to bloggers? With all the blogspam I see I would say its not.
- inactive, on 11/20/2007, -1/+4I tihnk diggers should be teachers the way they care more about spelling then the actual article.
- Rhab, on 11/20/2007, -1/+4I couldn't agree more. For the longest time I put no thought into this at all and took it for granted, it's still often overlooked!
- sundew13, on 11/20/2007, -0/+3Awesome article about the importance of copywriting skills for all writers of web content. I wouldn't miss the webinar with Trevor for anything!
- dominoman44, on 11/20/2007, -3/+5Good copywriting is essential to capture the attention of your reader and increase traffic.
- inactive, on 11/20/2007, -3/+5makes the point especially to those bloggers that think it's unimportant, that copywriting is in fact your lifeblood. You don't have to be a used car salesman but you do have to know how to get your message across and Trevor definitely knows how to get your message across for maximum impact.
- NJank, on 11/20/2007, -0/+2What would you do if you met a Jaboo?
- stevetron, on 11/20/2007, -1/+3An article about copyright issues with blogs would have been much more interesting.
- Evermin7, on 11/20/2007, -2/+4Dugg for answering the question ahead of me having to read the article.
- makethemost, on 11/20/2007, -3/+5Great. Heard much about Trevor Crook. Been hearing a lot about him the last few days. Ill be at the webinar for sure. Thanks for the article.
- TotalHalibut, on 11/20/2007, -0/+2You are such a rebel.
- inactive, on 11/20/2007, -0/+2CCD ftw
http://ccd.apotheon.org/ - mlongley, on 11/20/2007, -0/+2Copywriting is vitally important if you plan on making money online. RIP Gary Halbert... The King of Copy...
- 01pwm, on 11/20/2007, -0/+2From the article: "By learning the skill of copywriting, you will learn to speak with clearly, and with authority."
Awesome. - ToscaDisco, on 11/20/2007, -0/+2you do realize this entire article is just a lead up to the link at the end right?
it's basically an ad - ladyarcher85, on 11/20/2007, -1/+2"As a blogger, you make your living with words." Really? Been keeping a blog for some time and i don't earn a cent for it. But then again i don't care as i have a real job.
- sancho, on 11/20/2007, -1/+2Are you a troll, or do you really not know the difference between copyright and copywrite?
- allonline, on 08/30/2008, -0/+1Absolutely, if you make your living from blogging you need to know how to frame your posts so that they contain words and phrases that your visitors will likely look for so at least they find you on the net, if you talk too much in riddles and slang that no-one but yourself and your close friends understand then they are the only ones that will read you.
Writing for the internet such as here is essential http://www.copywritingtip.com is exactly for internet copywriting.
Rob - EddieSpaghetti, on 11/25/2007, -0/+0I agree 100% You make your lively hood from copy!
Eddie Spaghetti
http://www.BigBusinessClub.com - JasonMoffatt, on 06/18/2008, -0/+0I'd say more then 90% of bloggers don't even know what copywriting is. I think some put importance upon how their blog post sounds, or looks, but I highly doubt that many bloggers are studying or tracking the effectiveness of copy techniques when it comes to blogging.
Peace http://www.jasonmoffatt.com
A blogger who would die without copy! - mickblack, on 03/11/2009, -0/+0You just can't survive in IM without writing good copy. I learned some pearls from John Hostler over the years and especially from his 3 hours of video tutorials at www.chunkcopy.net. I think his attention grabbing headers and humour do it for me.
- joseward, on 01/28/2009, -0/+0Absoletly, Following good copywriting guidelines is key to improve the results of your internet marketing, and in front of potential customers. You can find additional tips at http://nettrafficbuilder.com/_blog/Copywriting_Tip ...
- EdgarSimons, on 11/20/2007, -3/+2why is Ron Paul winning the Zogby Poll not on Digg? It have over 900 hits in 5 hours
- blutooth, on 11/20/2007, -5/+3Yeah, I'll hang on to my right to copy thanks.
- kinghajj, on 11/20/2007, -12/+7Buried for misspelling "copyright."
- josefrivera, on 11/20/2007, -9/+4Ok, seems Digg burped and my comment went into internet limbo, here it is again. As writers what we write is our product and if what we created were some widget and someone wanted to mass produce it and make money off of it, we would be entitled to a portion of it for originating it, but as many of us see the internet as some free medium, we think that it is all fine and good. Let me tell you all this, the indian laughed when they told them they owned the land as indians never had a concept of ownership like their invaders had, the internet is no different, just because you cannot see the fence does not mean it does not exist.
Your work is YOURS and it is protected, so use those protections for you and yours.
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