Integrating e-mail and telemarketing

btobonline.com — By Judith Nemes: When MegaFab, a machine tools manufacturing company, was searching for ways to boost its telemarketing sales numbers, managers took a closer look at the company’s e-mail marketing efforts. MegaFab relies on telemarketing for the lion’s share of its sales, said Alfred Julian, VP-marketing, so tapping e-mail response data had the pot