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Dumbing down

sethgodin.typepad.com — Seth Godin on the dangers of dumbing down our marketing efforts.

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  • GPetro, on 01/09/2008, -0/+0Yeah, I concur...this guy is great.
  • Humpasaur, on 01/09/2008, -0/+2I love the fact most other writers would have spent 30 paragraphs belaboring this -- Seth is concise and tasty.
  • moonbridgebooks, on 01/12/2008, -0/+0Well, mass media is for the masses and I have heard rumors that the average U.S. mass reads at a sixth grade level, which is pretty sad considering current school reading scores. If you are more educated than a sixth grader, then you'll have to find radio stations and TV programs more suited to you... and read the WSJ instead of your local paper. For marketers...know your audience.
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