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Destroying happiness

sethgodin.typepad.com — How marketers contribute to the unhappiness in the world.

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  • ElleBebe, on 08/21/2008, -0/+1Marketing tells you about holes in your life that you didn't know existed before, ways to make yourself happy that hadn't occurred to you yet.
  • casemannn, on 09/15/2008, -0/+0Hmm, Maybe, happiness stems from being able to appreciate the shirt and all its qualities? The personal desire, the work and saving, the shop and compare and finally purchase and acceptance. All of the emotion and action increase the pleasure of obtaining the item. A sense of newness is nice but not necessary. Some of us keep the shirt while enjoying how comfortable it gets with each passing wash, until its so worn that it dies and must be tossed for a new one, only then are we unhappy.
  • SuziCEdwards, on 08/21/2008, -0/+0In an age where we have nothing to do but want, this theory is dead on. We've shifted from survival mode (trap your food, make bread from scratch, make sure your roof doesn't leak) into leisure mode where all of the big stuff is taken care of for us. With all this time on our hands we can play and theorize about why we play so much.

    We're not happy with all the crap that we buy because it makes us feel disposable. We know we can just go out and buy a new shirt when we're bored with an old one. And what happens when we throw the old shirt away? Along with it goes our long lost feeling of happiness that we felt when we first bought it. So, instead of growing happier, we are just shifting happiness into different things. We move it around and hope it sticks somewhere yet ultimately we continue to feel unfulfilled because there's no substance to it. We didn't make the shirt, it wasn't an heirloom and it doesn't mean anything to us so therefore it is easily replaced, just like happiness.

    Suzi Edwards
  • mjmarkee, on 08/20/2008, -0/+0true dat
  • MarketingHuddle, on 08/20/2008, -1/+0Correct, at some point we need to make the leap from learning about a thing, and Get into Action!
    A key to marketing success is to make our message stand out!
    That's what I blog about at www.MarketingHuddle.com

    Mike Saunders

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