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Consumer appreciates the Brand over Price, Quality, Service

lifeisoverpriced.com — A good real life story that underlines the fact that the Brand is the king: How an cleaner, cheaper and customer friendlier coffee shop across the road gets beaten by Starbucks.

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6 Comments

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  • inactive, on 10/15/2008, -0/+9Well, people are stupid, and Brands are experts at selling people ***** they don't need (marketing).
  • HisVaderness, on 10/15/2008, -0/+8Starbucks and Apple are the same in that they both charge you up the ass so you THINK you are getting a better product but in reality you are just taking it in the ass.
  • Lynxist, on 10/15/2008, -0/+8Brands were originally supposed to be a mark of dependable, reliable, consistent quality, now they're an excuse to charge more
  • Residents, on 10/15/2008, -0/+7If you're stupid enough to buy a $12 coffee.......Yeah.
  • sbcea, on 10/15/2008, -0/+4I'll take the cheaper, friendlier Mom & Pop joints any day!
  • edelay, on 10/15/2008, -0/+1I take your "Starbucks is killing them" post and counter with a "Starbucks is helping them" post
    http://digg.com/food_drink/Starbucks_Actually_Help ...

    < makes line in sand with toe of running shoe >

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