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Coke Cola aims to be a Trillion Dollar firm by 2020

knowledge.wharton.upenn.edu — Although companies around the world are clearly feeling the impact of the economic crisis, Coca-Cola CEO Muhtar Kent insists that he will remain focused on moving the company toward an ambitious goal: Increasing global annual revenues for the firm and its more than 300 independent bottlers from $650 billion now to more than $1 trillion by 2020.

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  • BullHunter, on 11/27/2008, -0/+3If we illigalize sugar, that would remove 1/3 of the Coke. They already had to remove the Cocaine when that was prohibited. The alcohol got removed in the 70's. Without sugar they'd really be rooted! (Aussie Lingo)
  • geekchic, on 11/27/2008, -0/+2I'd be surprised if Coke still used sugar now instead of a chemical substitute.
  • gwjc, on 11/27/2008, -0/+1Then they can just force the world to sing in perfect harmony.

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