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Captain Morgan Spot Gets 'Responsibility' Message Just Right

adage.com — In a perfect world, your do-gooder ads would not only be forceful, but they'd utterly and unhypocritically coincide with your image and therefore complement, not neutralize, your swig-our-firewater appeals. And who has found that perfect world? The Captain.

Who dugg this?

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  • ironeus, on 08/01/2008, -0/+1The Captain has steered his crew in the wrong direction once again -- all the guys leave solo.

    sidenote: watching a 15 second commercial while waiting to watch a 30 second commercial is really annoying. good article.

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