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Can Business Save the Planet? - "Positively Responsible"

elsevier.com — In their new book, External link Positively Responsible authors Erik Bichard and Cary Cooper CBE look at how individuals behave in a situation of global crisis and how businesses can start to take the necessary positive steps towards a more sustainable and financially stable future. Inspired by years of working with businesses to lessen their envir

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  • Surferess, on 05/09/2008, -0/+1I am all for corporate social responsibility.
    I am sure big corporations CAN do a lot. The question is WILL they do a lot?
  • DARing59, on 05/09/2008, -0/+0Did you read the excerpt they have online http://www.elsevierdirect.com/brochures/positively ... I think what they're trying to say is that it takes everyone to do their bit somehow within their own businesses. I guess the question is how many people feel comfortable initiating change from the ground up in their companies? Most companies that really do walk the walk instead of just talk CSR are led by great thinkers who have the power to guide strategy and invest in change...
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