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A Chronology of the Decline of the Starbucks Brand

marketingtechblog.com — This post has gotten a lot of attention and should be a lesson for all companies who are attempting to maximize profits at the expense of their customers. Starbuck's customers may have once been the most addicted cult followers (outside of Apple), yet, they are leaving in droves. Starbucks are closing across the world. What happened?

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  • douglaskarr, on 08/18/2008, -0/+1The comments on this post are fantastic - especially the ones from Starbucks employees!
  • bnpositive, on 08/21/2008, -0/+0Very interesting read. I used to regularly go to Starbucks. My brothers and I have all worked at a Starbucks, some longer than others and some in higher responsibilities than others. Now I'm happier to help support my local coffee shops like my new favorite "The Bean Cup" and my further south side option, "The Strange Brew". It really is about so much more than coffee when it comes down to it.

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