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107 Add to Cart Buttons of the Top Online Retailers

getelastic.com — A sweet gallery of shopping cart buttons from the top e-tailers of 2006 for web design inspiration, with usability advice for e-commerce owners.

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  • hotwheel, on 10/11/2007, -0/+1I found the use of the color red by over 15% of stores interesting. Red is usually a stop color in North America, and the last thing an Add to Cart button should do is stop people from clicking.
  • hotwheel, on 10/11/2007, -0/+1I think Linda made some good points in the commentary by saying it likely has to do with branding. The 'bag' metaphor is used on high end fashion sites more often.
  • smoothdzion, on 10/11/2007, -0/+0This was a good idea for an article. It's good to see them all come together. Just the simple things like add to cart buttons can often times convey professionalism.
  • dbarefoot, on 10/11/2007, -1/+1And there's so few 'basket' metaphors, which seems more appropriate online. After all, you're usually only buying one or two things.
  • nepster, on 10/11/2007, -4/+0Interesting how so many use the "cart" metaphor when there's no actual cart online.

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