38 Comments
- falkonv7l, on 03/25/2008, -1/+15I love BMW, and the fact that they don't really need traditional advertising.
- Zer01, on 03/25/2008, -0/+8In other news, BMW just sneaked an ad into a digg article. Man, I'm cynical.
- fludgesickles, on 03/25/2008, -0/+7...isn't that the "pr0n$tar" Sasha Grey?
wondering if they really did get the rights to use her picture?
BMW + Pr0n = heaven - inactive, on 03/25/2008, -2/+8mirror: http://duggmirror.com/autos/Creative_Advertising_B ...
- sdcarter, on 03/25/2008, -1/+7Like anyone on Digg is stupid enough to click that link anymore... RSsJ19sy3JI = Rick Roll'd... now may we please move on to a new meme?
- picosan, on 03/25/2008, -0/+5I hate when they use 'submit to digg' links when the site can't handle that *****...
- HanSolo69, on 03/25/2008, -0/+3Yea, BMW also just raped the latest issue of Paste magazine. every page number is some some little fact about BMW. "Pg. 32 inches of leg room."
- KillerLettuce, on 03/25/2008, -0/+3YAY! the 1 series is coming.
- ninjaface, on 03/25/2008, -1/+3I'm pretty sure that is SASHA GREY. That's awesome... Yummy
- souljaboytellem, on 03/25/2008, -2/+4How very sneaky of them
- xtremesniper, on 03/25/2008, -0/+2Hahah that would actually be pretty funny to see.
- 00Skypilot, on 03/25/2008, -0/+2heh, BMW is definitely using all the traditional advertising media around here. But I dugg ya up because you are right they don't need it.
- Compserd, on 03/25/2008, -0/+2Very clever, But I don't think those "hipsters" can afford a BMW anyway.
- inactive, on 03/25/2008, -0/+2Vice is a cool mag, and sasha grey hardcore porn star is a funny choice to collude with BMW.
- ineptsavant, on 03/25/2008, -0/+2that settles it. I saw a glow in the dark picture of a bmw, now I just have to buy one!* looks in bank account* oh damn I seem to be a little short.
- fludgesickles, on 03/25/2008, -0/+1her myspace
http://www.myspace.com/sashagrey - TheHayze, on 03/25/2008, -0/+1The 1 Series is already out... the 125i is 27k starting, and the 135i is just over 30k. The convertibles JUST came out for about 2k above the starting price for both models. www.bmwusa.com if you don't believe me. D: It's been out for a few months now...
/end bmw advertising. I swear guys, I'm totally not working for bmw. D: - Akraz, on 03/25/2008, -2/+3Who reads a magazine with the lights off......
- Crazytree, on 03/25/2008, -0/+1in reality, most Vice readers are spoiled brats who can nag their parents for enough money for a shiny new "toy".
- TheHayze, on 03/25/2008, -0/+1It's the 128i, and it starts at 28kish. The 135i starts at over 34k. Affter loading on a package or two, nav system, keyless entry, and a few other options, it's almost as much as a 3 series. I would have liked to see the 1 series be a more of a 20k car (to compete with the Jetta, and maybe one of the lowest Benz models) But alas, with BMW "style" they jacked the price up.
- trolley, on 03/25/2008, -0/+1This is a bit weird...I've been reading Vice for years but it never struck me as the type of magazine that potential BMW buyers would read. Then again, maybe I'm just bitter because I can't afford one... :(
- archivist, on 03/25/2008, -0/+1just an opinion but... it could have been better if the advertisement somehow interacted with the cover when it's on glow mode.
- fludgesickles, on 03/25/2008, -0/+1haha yes it is - my 1st thought
- Cutrush, on 03/25/2008, -0/+1Nice placement of headlights ;D
- inactive, on 03/25/2008, -2/+2Vice is a magazine by people who understand advertising and its value, but also understand the need to have an advertising interaction with the content and keep seeding the content with the advertising messages. It's epic'ly latr'd series, which is brilliant, is just a long commercial for shoes, boards and branded riders. They give you some eye candy, but always the products are well represented.
- Hosalabad, on 03/25/2008, -3/+3Right, because BMW intercepted the copy going to the publishing house and made them change the cover to use a glow in the dark ink.
They didn't sneak *****, they paid for it, buried for inaccuracy. - makehydrogen, on 09/07/2008, -0/+0Ummmmmaaaah! Liked tht one KillerLettuce!
Alicia
http://BuildHydrogenCar.com - mrhedges, on 03/28/2008, -0/+0Yeah, but it's almost as much as a 328i. The 135i has the same twin-turbo V6 as the 335i, but it's a lighter car. If I had the choice between a 135i and a 328i, I'd pick the 135i without hesitation. I do agree with you though, in regards to having a car to compete more with the every-day. Instead they made a car that's pretty much in a class of itself.
- mrhedges, on 03/25/2008, -0/+0You forget about the spoiled ones who want their daddies to buy them Bimmers so they can impress their friends. I'm sure the low end 1 series (115i?) will be significantly cheaper than the 3 series. I, on the other hand, really want a 135.
- ApolloXLII, on 03/25/2008, -3/+2Cool and all, but I still can't afford one.
- tikal2k, on 03/25/2008, -1/+0There is about as much chance of your typical VICE demographic buying a new BMW as you are of finding someone driving to the soup kitchen in a Jaguar to get a bite to eat.
- LoungeActx, on 03/25/2008, -4/+1They did it here in America with Paste magazine I believe. Although they bleached the cover white and gray so the tie in was slightly different.
- gabe8806, on 03/25/2008, -7/+4thats how i hide my porn
- surKaz, on 03/25/2008, -5/+1MY feelings on it... "Cool..Eh, It's Alright.."
- LeCollectif, on 03/25/2008, -8/+2Vice readers can barely afford their own cigarettes, never mind a BMW. I think the concept's sort of weak, too. Nothing that creative happening here.
- gcman94, on 03/25/2008, -19/+0yeah found the same thing here
http://www.youtube.com/watch?v=RSsJ19sy3JI



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