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303 Comments
- irvrobinson, on 04/14/2009, -10/+327Marketing at its best! Good job for both companies being good sports!
- beachsouthpaw, on 04/14/2009, -12/+200Ford and GM: Dude look at those stupid nerds playing chess.........what *****. Let's go ride in our huge tricked out trucks!
/s - laxkid603, on 04/15/2009, -3/+178http://vidslib.com/social/advertising_war.html
Bentley FTW - killahwhale, on 04/14/2009, -4/+171All audi needs is the r8 running over a chess board saying orly?
- ElSnuggles, on 04/14/2009, -4/+147Love it.
- monkeysteps, on 04/14/2009, -3/+139That's funny.....
Can't really compare an M3 to a standard A4 though,
two totally different car classes - wats1, on 04/14/2009, -12/+107Corporate graffiti...
- iamvahe, on 04/14/2009, -1/+89There is also this... http://www.autoblog.com/2006/08/08/ad-fight-audi-b ...
Might be photoshopped though. - Brows, on 04/14/2009, -2/+85The real winner is The Coffee Bean and Tea Leaf.
- inactive, on 04/14/2009, -1/+78Yeah, I think, you're totally correct about, your theory on what Audi was, thinking.
- inactive, on 04/14/2009, -3/+75GM to Ford: hey, can I borrow some gas money?
- TrashyMoped, on 04/14/2009, -11/+81Audi S5 FTW!
http://microsites.audiusa.com/s5/media/downloads/w ... - LordRedSnake, on 04/14/2009, -5/+67BMW responded to an A4 ad with an M3 ad. Not quite apples to apples there.
- bromac, on 04/14/2009, -5/+62An M6 is no match for a R8 and you know it.
- MarkusX, on 04/14/2009, -10/+65Gosh I had to LAUGH out loud.
That's so awesome. I think, Audi didn't actually have chess in mind, when they thought of their slogan. - commenter01, on 04/15/2009, -2/+45They ate the pawn with the queen, and checkmated their king.
pawn=a4
queen=M3
King=head of marketing - irvrobinson, on 04/14/2009, -0/+40I don't think they did either, they kinda set themselves up for that
- frieddonuts, on 04/15/2009, -3/+40Here's one thing we can agree on: German automobiles FTW.
Deutschland- fick ya! - kinggimped, on 04/14/2009, -1/+37http://rorr.im/digg.com/autos/advertising_war_bmw_ ...
- sdcarter, on 04/14/2009, -12/+47OK, take a 335i and compare it to an A4. It'll still beat the rings off the Audi. There's a reason why BMW (specifically the 3-Series) is the benchmark in its class.
- mr5150, on 04/14/2009, -1/+35dugg for the healthy humorous rival banter...very good!
- ddogfilm, on 04/14/2009, -39/+69i would so vote for audi
- inactive, on 04/14/2009, -0/+30lol, body kits.
- braeden0613, on 04/15/2009, -3/+32against the m3? really?
- utdfan7, on 04/14/2009, -0/+29Maybe he wants you to pause every few words and think very carefully about what he is saying.
- Anand999, on 04/15/2009, -0/+27Performance wise, it may go that way but price wise, it doesn't. The A4 3.2 costs the same as a 335. The 335 wipes the floor with the A4 3.2. If you want an A4 that can hang with a 335, you need an S4 which rings up at around $10K more than the 335. Want an A4 that'll keep up with a $54K M3? Be ready to shell out $12K more for an RS4.
Now, I think Audi's are better looking cars inside and out and there's alot more to a car than just performance. But speaking purely by the performance numbers, Audi missed the boat. - tim04, on 04/15/2009, -0/+26In these dangerous waters, there's always a need for the /s
/s - sonick, on 04/14/2009, -0/+23They meant PWNS.
- TriplePlay2425, on 04/15/2009, -0/+22Oh God, I lol'd pretty hard.
- PrairieDoggin, on 04/14/2009, -51/+73BMW > Audi
- matu4251, on 04/14/2009, -21/+42I beg to differ... Audi FTW
- JCEEZ, on 04/14/2009, -1/+21Im a BMW fan, but I love the new A5
- yhelothur, on 04/14/2009, -2/+22Did they really type "pons" when they meant "pawns"?
- strictnein, on 04/15/2009, -0/+19Did you add a big spoiler too? Sounds furious!
- makkaveli19, on 04/14/2009, -2/+21umm, the 335i doesn't compete with an A4 it competes with the S4. the new twin turbo one to be exact.
- n064, on 04/14/2009, -7/+26seems like every1 on this comment board goes for audi. Sad to say, there is room for only 1 ultimate driving machine. =)
- JTMON, on 04/15/2009, -0/+18'shopped or not those were fantastic. Thanks!
- dazparkour, on 04/14/2009, -4/+21GOOD SPORTS?
They just pulled together and got 10 times the attention they would have got alone by being featured here. - Sangreal2007, on 04/15/2009, -0/+16There was no need for the /s.
- CaptainReid, on 04/15/2009, -4/+20Is it just me or did the Audi ad get owned?
- TheSprunk, on 04/15/2009, -0/+14M6:
500HP
383ft-lbs torque
3900lbs
0-60: 4.5
R8:
420HP
315ft-lbs torque
3600lbs
0-60: 4.4
Not a bad match up. Anyone know of a side by side? - michif72, on 04/15/2009, -0/+14BMW and Audi seem to like to compete in their ads: http://www.autoblog.com/2006/08/08/ad-fight-audi-b ...
- skim1420, on 04/15/2009, -0/+13I thought this particular advert war was ended by a picture of Bentley's president sitting in an armchair next to a fireplace raising the middle finger. Anyone got link?
edit: ah, in a comment down below... and minus the fireplace - rubaaan, on 04/14/2009, -2/+15actually its compared to the 328.
335 is compared to the S4
and the M3 to the RS4. - Fuzi, on 04/14/2009, -3/+16Many of the tools has switched over to Audi recently, but you still look like a bigger douche bag in a BMW.
- inactive, on 04/14/2009, -0/+12proof?
- wontstoptalking, on 04/15/2009, -0/+12"Your move."
"Checkmate."
You know what I think? Businesses are at their best when there's tons of competition.
That is just plain awesome. - NamelessCoward, on 04/15/2009, -1/+13If you're playing chess you don't necessarily need to move a pawn when your opponent moves a pawn.
- GregFD3S, on 04/15/2009, -2/+14I've seen that ad a few times driving to UCLA, and I have almost been in several accidents while looking at that M3.
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