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Sony's Foam City (An advertisement in the making)

joshspear.com — A team consisting of 150 crew people (eighteen on foam detail) led by director HLA's Simon Ratigan, took several city blocks by storm, or foam rather. With the help of the world's biggest foam machine, capable of churning out two million liters of foam per minute and filling an Olympic sized pool in twenty-four seconds, Miami was turned Foamy.

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