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See the original image at gawker.com

How Levi's Jeans Duped The Internet With Their New Secret Ad

gawker.com — My friends are blogging about this viral video of guys doing backflips into their jeans. So cool, and so worth the million views the three-day-old clip already got! But I could tell instantly (and I have no idea why no one else did) that this is a stealth ad — because it's a direct copy of a stealth ad that got over 3 million views last year.

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