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84 Comments
- basye, on 10/11/2007, -3/+61If they're HD quality, I'm renting too.
- theblueprint, on 10/11/2007, -2/+52I'd be willing to pay @2.99 for "axxo" quality, if I can get it for 30 days.
- foolfromhell, on 10/11/2007, -3/+50@Anonymous
Probably not since iPods and iPhones have internal clocks that would disable the file.
Since Apple makes their own hardware, they can do this. Virtually no other company can do this. - stuy486, on 10/11/2007, -3/+37they're*
- StaplesGuy, on 10/11/2007, -10/+43I'd be willing to get "axxo" quality for free.
- Quix, on 10/11/2007, -1/+33In addition to HD, give me *real* digital 5.1 audio, and I'll kiss Netflix goodbye forever.
- inactive, on 10/11/2007, -1/+29This sure beats going to Blockbuster and paying 5 bucks for a 2 day
- Shorties, on 10/11/2007, -1/+26That, and the ability to choose a movie to rent through the Apple TV and download it from your couch.
- thatsmyaibo, on 10/11/2007, -3/+25It makes me reconsider an Apple TV.
- cybermort, on 10/11/2007, -2/+20that along with higher quality videos would result in me buying an Apple TV
- easy4lif, on 10/11/2007, -22/+39if their HD quality, I'm renting.
- darkyoshi, on 10/11/2007, -1/+15gtfo my internets.
- Ireland, on 10/11/2007, -1/+12800 whats?
- Anonymous99, on 10/11/2007, -11/+21So, can one legally keep the movie on the other device for over 30 days?
- zero_bit, on 10/11/2007, -1/+11They should implement an online version of the Netflix/Blockbuster queue system. They could put the front-end on AppleTV and the iTunes music store. You pay a fixed fee to set up a queue and download n number of movies at a time. When you're done with them, select "return" and it removes the movie from your had drive and downloads the next one.
They could offer High Definition DVDs as part of this service, which would be fantastic for those without the skrilla for a HDDVD/Blu-Ray player.
This model is pretty much the only way I'll pay to rent DVDs any more. It'll take a lot of coaxing to get me off of Blockbuster's Total Access. - Shorties, on 10/11/2007, -3/+12I dont think they will do HD at the start, but what it they made it 3 bucks for SD, and 5 Bucks for iTunes Plus Movie Rentals (Keeping DRM just HD quality).
Anyone think they will add iTunes Plus TV Shows (HD no DRM?) - miloez, on 10/11/2007, -3/+11over 9000!
- johnpaul191, on 10/11/2007, -2/+9i think bandwidth is a major issue for HD movies. it's expensive for Apple (or anyone) to transfer you that much data, and how long would it take for the average American to download the HD version of a film? i got a feeling it would be crazy long if you don't have super fast broadband. remember we are not talking about "under optimum conditions", but what speed you could actually get over the hours it will take to download.
i'm all for the HD content, but i think that's the biggest issue today. there is no reason Apple wouldn't want to sell you something HD if it was practical, and i doubt the studios would care either.... unless they thought it could hurt the already craptastic BluRay/HDDVD sales. having lots of HD content would make more people see how much better it looks and they would seek more out. - gr3yn3t, on 10/11/2007, -2/+9one-hundred and twenty-eight!
- psykiv, on 10/11/2007, -2/+830 Days / 7 Days a Week = 4.28, 4.28 * 1 = $4.28/mo vs $2.99
??
Not to mention with $1/week, Credit Card Commissions will eat them alive. - znicket, on 10/11/2007, -0/+5The Digg crowd seems to be an insatiable lot. It doesn´t seem to matter what innovations appear in the market, Diggers want "more and better".
Apple offering iPod - Diggers want FM radio in the device.
Apple offering DRM free music - Diggers want more labels and cheaper prices.
Apple offering Apple TV - Diggers want bigger hard drive and the ability to buy directly from the device.
Apple offering movies online - Diggers want HD quality and preferably zero price.
Apple offering movie rentals - Diggers want HD quality.
It´s just constant whining. Relax guys, all of this will happen... just not on your schedule. - Spazkake, on 10/11/2007, -8/+13That's fine, but why do I want it for 30 days? I want a buck for a week!
- greatblackowl, on 10/11/2007, -0/+5@cybermort
Good thinking. I was wondering what the deal was with Apple TV. I guess this might be "that feature" that really kicks it off. - Firehed, on 10/11/2007, -0/+4@drake - depends on how many movies you watch; regardless, the DVDs you rent from NetFlix (or Blockbuster or any other movie rental store/service) come with just as much DRM. At least iTunes rentals wouldn't come with un-skippable previews and FBI warnings, or I should certainly think not.
Not that I'm defending DRM in any way, but iTunes has traditionally done it better than anywhere else, and you fundamentally can't have a time-limited download rental service without it. Most movies aren't worth hanging on to anyways, so why cough up the extra? If they were HD with 5.1, I'd probably pay five bucks for a rental, so long as it's timed from first play rather than from the download time. - test5477, on 10/11/2007, -0/+3sounds about right to me, considering the rental prices for xbox 360. I think they would start with just SD and maybe gradually move to the HD but the HD will have to be a couple buck more. Good idea though that great for apple TV sales, kind of like the ipod being helped by adding more music to itunes back in the day. more movie content sells more devices.
- damnyooneek, on 10/11/2007, -3/+6great idea
- thalassicus, on 10/11/2007, -0/+3that's actually a great idea. There are a lot of movies that I wouldn't care enough to take the time to (hypothetically) pirate and encode for iPhone viewing and also wouldn't pay $5 for SD viewing, but if I could cue them for the iPhone for a flat monthly rate, why not?
I just encoded "Roman Holiday" for viewing on my Treo 650 while traveling and the whole process sucked. Long encoding times and no clear answers on what the best settings are + the final product on a tiny square screen (hey, I was on a plane for 6+ hours and my 17" laptop dies after 2 hours so I gave it a try). I'm very clear that I'm paying $600 for ease of use and not latest/greatest tech on the 29th and this could make the video aspect of the iPhone that much more useful. - psykiv, on 10/11/2007, -0/+3Yea, because we all know that it costs exactly the same to deliver a downloaded movie as a song, since bandwith is free and all the extra networking equipment necessary to be able to handle such a load, esp at DVD quality, is also free. /sarcasm
Songs will have a slightly higher profit margin than the movies.... - Firehed, on 10/11/2007, -0/+3Right, because Jobs doesn't have to negotiate with, say, the entire motion picture industry. I'm sure that if he could, he'd give movies away for the cost of bandwidth so he could push more hardware that they'd be formatted to be played on. Unfortunately (for us), on any content that he doesn't personally produce or at least own the majority of, it's not his decision.
Yes, I'd buy movies again if they were three bucks to own. But I'm not most people. I used to work at a video store, and people would get several movies at a time at four bucks each for three days, and a buck a day thereafter if they couldn't get them back on time (which, with "e-rentals", isn't an issue - the file just disappears). I'm sure they'd be just as happy to pay as much for the same thing via download - instead of having to drive out, find out the movie was out of stock, and settle for something you didn't really want, you'd just cue up a download before you head out for the day and it's ready when you want to watch it that night. If we were to get them for longer or at higher quality, people would probably flock to the service, provided they actually know about it. Well, that, and as long as they've either bought an Apple TV or have their computer hooked up to their bigass plasma. - Plant11, on 10/11/2007, -0/+3Maybe i'm making the wrong comparison, but it seems that Red Box is cheaper and almost as convenient. Not to mention Blockbusters deal. Gonna be hard to beat those.
- AggieTales, on 10/11/2007, -0/+2i think its like 14-days w/o watching but once you start watching you only get 24hrs.
- tbo0, on 10/11/2007, -0/+2Evidence is that Jobs *does* get it. Furthermore, he didn't say people want to own music but not movies--you've made a logic error. Jobs said people don't want to rent music (i.e., they *only* want to buy music). With movies, it's clear there's a market for both sales and rentals, and Jobs is already catering to the movie sales market. Why not do rentals as well? If you'd rather buy, you can do that from the iTMS, but it will cost more.
Finally, get over thinking that prices are determined by incremental cost of production. Prices are determined by what the market will bear, and production costs are only one part of that. It's pretty clear that some consumers will pay $5 for movie rentals, some will pay ~ $20 to buy movies, and others will pay essentially nothing and either pirate or just not watch movies. Selling digital versions of rentals is a way for the studios to do price discrimination. Now, digital distribution means lower incremental costs, which does mean studios can make the same per-unit profit at a lower price. It then becomes an optimization question to determine whether the increased sales from lower prices makes up for the decreased per-unit profit. So far, it seems like the studios think the "cheapskates" are not a market worth pursuing. After all is said and done, the studios will know how much money they can expect to net for a movie of a given type. If BitTorrent or asian knock-offs mean that expensive blockbusters are no longer profitable, then they won't be made any more. - inactive, on 10/11/2007, -1/+3"They don't need to to make a profit."
Wtf? Of course they do. That is the aim of all businesses. - libradragon, on 10/11/2007, -0/+2This is something I could totally do. There are only a few movies that I've ever watched more than twice. They are the ones that I buy --as an exception. The rule is to rent and watch once. I've got Netflix, which has its limitations like available selection (e.g. 3 at a time) --I'm fickle and the mail is just too slow to react. Netflix has a selection of movies available for download, but they only support Windows at this time. I like watching movies on my TV, which is how AppleTV will hook me.
- kingyubba, on 10/11/2007, -1/+3so the million dollar question: what about PORN?
honestly, i'm surprised it hasn't been brought up yet. - BeeWolf, on 10/11/2007, -0/+2Demanding that it be HD quality is unrealistic. These are downloads, after all. And you're not getting HD on the majority of physical disc rentals anyway. Why would Apple be obligated to do HD right out of the gate? Kind of reminds me of the iTunes music nay-sayers who at the beginning of that service slammed them for not offering uncompressed downloads. Stupid and unrealistic.
To me the issue is going to be the size of the library. If it's large enough to keep my interest, then I'll cancel my netflix subscription.
Between this and the a la carte TV shows, I may have to get myself an TV and become an all-iTunes household. - mrshll, on 10/11/2007, -0/+2whose HD?
- tdous, on 10/11/2007, -0/+1If they would actually get round to opening up their existing Movies/TV Shows store to Europe (and elsewhere) I'd go for that as much as this. New services are great and all but it'd be nice to see the old ones at some point. Oh, and you bittorrent.com. And you Gametap. And you SciFi when you did those web-only episodes of BSG. It's hardly the culturally barrier-less, information-free world I was expecting, all this.
Guess we'll just stick to theft over here. That's what they want, right? - chrisgeleven, on 10/11/2007, -1/+2I game for this. There are only a few movies I want to buy, the rest I rather rent.
- cm00uw, on 10/11/2007, -5/+6I seriously do not understand what everyone is so excited about . . . if you are 'renting' a movie from iTunes, it still means that you have to download it. So if I am going to download a file, why not get a perfect aXXo DVD rip, not have to pay a dime, and have the ability to view it whenever I want.
But I guess this is for the type of people who would actually buy music from iTunes too . . . I still don't know how Jobs ever got the sheep to pay for songs that are DRM - or just pay for music in general when it is freely available everywhere you go on the web.
Just my 1 cent - figured since I am not a Fanboy saying how great this is, I wouldn't be allowed 2 cents - NewOntario, on 10/11/2007, -0/+1I remember Kevin rose talking about this idea on Digg-Nation. I was even thinking that this would be something that Apple would do while I was taking a shower. I don't have any HD stuff yet, so I could careless about downloading HD movies.
$2.99 for 30 days.
I'm in. - KicktheDonkey, on 10/11/2007, -2/+3@cm00uw: "Just my 1 cent - figured since I am not a Fanboy saying how great this is, I wouldn't be allowed 2 cents"
No, you're not allowed the full 2 cents cause you're a thief. Just because it's available for "free" off the internet doesn't mean it's *not* stealing. That's not to say I haven't done it myself, I but at least I realize what I did.
If Apple can offer $2.99 30-day rentals, it's worth it for me to spend that for the ease of downloading and playing. If they do that, I'll run out and by an AppleTV tomorrow, and cancel my BB Total Access account. - Linh, on 10/11/2007, -0/+1while I would like HD too.. bandwidth would be the death of me. I would like to see DVD or slightly better quality though. Otherwise, it's not worth the convenience and I prefer a netflix style subscription anyway.
- meshman, on 10/11/2007, -0/+1"if their HD quality, I'm renting. "
Morons. How do you expect to get 18 gigabytes of data in a reasonable amount of time? You don't, unless you have an OC12 at home. What about the data transfer caps on your broadband connection? If you're charged $1/Gig when you go over your limit, you're paying $3 for the rental and another $18 for the bandwidth.
Are Apple users inherently stupid or is it the brainwashing Jobs does? - theonlyvlad, on 10/11/2007, -0/+1@foolfromhell
"Since Apple makes their own hardware, they can do this. Virtually no other company can do this."
Actually, the only other guys that can do this is Microsoft, since they have a zune and a 360 out there, with the 360 already capable of movie rentals (in HD). It'd be interesting if they will eventually let you sync a movie you downloaded to the portable - schroeder, on 10/11/2007, -2/+3@Harbinger67
A 1080p download will most likely cost a lot more just for the bandwith costs (HD movie rentals are $6 on XBox 360). Also, the major problem I see is that Comcast at least caps your bandwidth at 200GB/Mo. That's not very much considering HD movies are ~20GB each. I think it will be a while before HD rental downloads will be practical. - MacWebDev, on 10/11/2007, -0/+1How about an option to purchase the movie within that 30 day window without paying twice. If 30 days is $2.99 and buying it from the iTunes Store is $9.99, within my rental period if I really loved the movie I want to buy it for the $7 difference. Kind of like the complete my album, or upgrading your tracks to iTunes Plus, but for going from rental to ownership.
Oh wait, I would need movies and TV shows to be available in Canada first. Oh well. Soon, I hope. - tateswayz91, on 10/11/2007, -2/+3@cm00uw
I swear, if I hear one more person use the word "sheep" I will break their face via the net. - inactive, on 10/11/2007, -0/+1@kickthedonkey
I don't know you but I have a collection of DVDs of the movies that I've downloaded, the Apple DRM wouldn't let me do that.
PS: If I have to download the movie to watch it anyways I prefer going out to a video club and rent it to avoid the wait, but of course that's because of the ***** "broadband" that the ISPs provide in my country. -
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