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iPhone Brand Recognition High Among Teenagers, But Why?

arstechnica.com — A new survey performed by Piper Jaffray shows that 84 percent of their 500 teenagers sampled have heard of the Apple iPhone. According to our resident scientists, the sample size is just large enough to make deductions about the entire teenage population; hooray for statistics! According to a senior Piper Jaffray analyst Gene Munster

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  • Ireland, on 10/12/2007, -27/+13"My bet (one that probably wont be fully supported) is that it's a combination of two things: viral MySpace comment spam and "Win a free iPhone" flash ads. I'm willing to bet that these two forms of advertising reach more teens than many traditional forms are a large part of why 84 percent of teens have heard of the product."

    I take this guy has forgot about:
    1. Apple.com has an iPhone tab.
    2. When Apple announced it, it was all over TV a radio everywhere round the world.
    3. Never underestimate the power of word of mouth (practically everybody in the western world has had conversations about this device).
    4. YouTube videos of the iPhone UI, keynote address and press demonstrations.
    • bitterg, on 10/12/2007, -8/+24He mentions the website and the news coverage, his point is more about the teens who aren't watching the news and who aren't geeks like you and me. IT's pretty damn impressive that Apple has an 84% brand recognition for the iPhone and the thing isn't even out.

      The big reason is just the iPod halo, as he says. I think the iPod probably sells a lot of Apple stuff, including even computers. It has converted more than one of my friends.
    • swimmingbird67, on 10/12/2007, -15/+35well, i'm teen and i don't know one person who doesn't know about it. i don't see why that would come as a surprise though, given that the iPod is so popular. i intend on getting the 8 GB version. $600 is a lot of money though... i'll be choosing getting the iPhone over a PS3...
    • abid786, on 10/12/2007, -18/+2Also the superbowl ad.
    • asif5th, on 10/12/2007, -19/+6Stupid High School Kids. College is where it's at, don't let them brainwash you in HS.
    • compdude32, on 10/12/2007, -28/+21The iPhone is the biggest piece of crap Apple has come up with. Here is apple's steps to developing the phone:

      Step 1: Take any one of the hundreds of smart phones on the market
      Step 2: Team up with the slowest data network in the country
      Step 3: Strip out 90% of the smart phones features
      Step 4: Close the design and expressly forbid 3rd part software
      Step 5: Create a "new" touch interface
      Step 6: add 8 Gigs of storage to the now under performing smart phone.
      Step 7: Advertising falsely as something "new"
      Step 8: Sell it to stupid click following teens who are willing to drop $600+ on a toy that does less than many other devices on the market yet costs three times as much

      The iPhone will sell because people are stupid and amazed by shinny things, but this phone is nothing, buy a UTStarcom or HTC phone and you will be much happier.

      Of course now I am sure in an attempt to kiss Steve Jobs ass this will be dugg down
    • bemenaker, on 10/12/2007, -5/+3Uhm, cuz you can't go anywhere without hearing the word iPhone mentioned. DUH
    • superal1394, on 10/12/2007, -5/+26@compdude32: Id rather have a device that does a few things well than 1000 things poorly.
    • cliffzdude, on 10/12/2007, -3/+21Kids know fashion, Apple = Fashion.

    • eitheehstsergei, on 10/12/2007, -7/+2because apple is trendy/myspace/etc
    • superal1394, on 10/12/2007, -2/+10Ok, so people aren't understanding what I meant. Have you ever used a Treo? a Q? It isn't exactly comfortable, it is slow, and it is unrefined. Apple is offering a slick device, and with its reputation, it will probably do its few things well. Granted, it doesn't have some of the more advanced smart phone capabilities, but if Apple opens it up to outside development, it could easily surpass other smart phones in capabilities.

      Also, in the teen market, tbhey primarily carry two devices; a cell phone and an MP3 player. One thing that all teenagers want is to put their iPod and their Cell Phone together.

      The predominant MP3 player in the teen market is, not suprisingly, the iPod. As far as most teens are concerned, the iPhone is a godsend.

      As for going with Cingular, they really did drop the ball there, however it was probably because Cingular was the only company that would do what Apple wished. I wouldn't be suprised to see Verizon and other companies bending over backwards, begging to get Apple to sell the iPhone for their network once they start loosing customers.
    • arnaudh, on 10/12/2007, -0/+2The author also seems to ignore that there has been commercials announcing the iPhone all over TV for the past few weeks.
    • superal1394, on 10/12/2007, -3/+2eh, nvm, bury this
    • rasterbator, on 10/12/2007, -0/+3Many teens have iPods, so they see the iPhone as the top of the line iPod with a large screen for videos, and of course a status symbol.

      I can tell you right now that 25% may want the iPhone, but they sure as hell won't like having to switch to Cingular... I mean, AT&T Wireless.
    • Amnesia10, on 10/12/2007, -0/+2I agree that they may not switch to Cingular to get one but they may wait till it is on their network, like I will in the UK, or if they can get it from the Apple store. Since many teenagers will want one they and they already have an idea of the price they may be saving up for it already.
    • chrisbarr, on 10/12/2007, -0/+1tv commercials and the internet. duh.
  • allaboutdatiki, on 10/12/2007, -11/+3Geeze! Doesn't he have a teenage son ... Eddie Munster?
  • kenvsryu, on 10/12/2007, -38/+7Why? Because apple is primarily a marketing company that sells dumbed down products.
    • fuzzmeister, on 10/12/2007, -10/+34Why is making products easy to use a bad thing?
    • FloppyLlamaDigg, on 10/12/2007, -13/+9It's bad if it reduces functionality.
    • daborg, on 10/12/2007, -3/+20"It's bad if it reduces functionality."

      No. It's bad if it reduces *essential* functionality. Apple is very good at stripping out all the crap that isn't really necessary and producing something extremely streamlined that does everything it needs to do and does it very well.
    • fuzzmeister, on 10/12/2007, -2/+8It's only bad if they take out functionality that is integral to having a good experience with the product.

      *Daborg beat me to it.
    • willynilly, on 10/12/2007, -3/+1"Apple is very good at stripping out all the crap that isn't really necessary and producing something extremely streamlined that does everything it needs to do and does it very well."

      *****. That's a pathetic regurgitation of the same old crap troweled out year after year by desperate apologists and hack "journalists." Apple can't even make a goddamned mouse that's worth a rat's ass. Their laptop keyboards don't have a real Delete key. Look at the ridiculous cloverleaf keys on all their keyboards, and the clumsy cut & paste hotkeys that have you tucking your thumb under your hand.

      You can't install the driver for your printer; you have to install the drivers for every printer of that brand ever made (try a custom install of OS X if you don't believe it). You can't resize windows from their edges. You have to re-enter your name and password every time you want to install something, even if you're the administrator, and even if you're the ONLY user on the system. And on and on. So spare us the "lean and elegant" crap, because even a cursory look reveals it for what it is.

      Apple has a dismal record for usability, especially in hardware.
    • unloud, on 10/12/2007, -0/+2"Apple can't even make a goddamned mouse that's worth a rat's ass. Their laptop keyboards don't have a real Delete key. Look at the ridiculous cloverleaf keys on all their keyboards, and the clumsy cut & paste hotkeys that have you tucking your thumb under your hand."

      If you don't like their mouse, don't buy it. I know I didn't keep the ***** mouse I got with my Dell. The keystroke for cut and paste on Windows and Linux is Ctrl+x/c/v, that's two more spots over; use your ring finger and middle finger to trigger the commands.

      "You have to re-enter your name and password every time you want to install something, even if you're the administrator, and even if you're the ONLY user on the system"

      All secure operating systems now require this; what is your point?

      "You can't install the driver for your printer; you have to install the drivers for every printer of that brand ever made (try a custom install of OS X if you don't believe it)."

      You can choose to install only your brand of printers, but after that all of those printers will just work when plugged in. I'd rather do that than have to whip out my OS X cd when I want to use a new printer; not to mention, if the company has a driver for that printer available, you can always install it individually from their website.
  • masterofNone, on 10/12/2007, -12/+5it's pretty simple. everbody's got a cool uncle. all the cool uncles own a mac. they've heard about it from them.
    • geoken, on 10/12/2007, -12/+3The 'cool' uncle is the only one who thinks he's cool.
  • 1KrazyKorean, on 10/12/2007, -3/+45Because this phone will get you chicks and a prom date....And its like so awesome and stuff...
    • wvdavis, on 10/12/2007, -11/+2No, because teenagers are into stuff that does not exists... Harry Potter, WoW, the iPhone. But the maketing guys want you to believe it will get you laid. But that would mean you would have to go outside.
    • bemenaker, on 10/12/2007, -4/+3If you get a chick cuz you have an iphone, wow, what a shallow date that must be.
    • vicaya, on 10/12/2007, -2/+6Maybe he *wants* someone shallow to compensate his shortcomings?
    • FloppyLlamaDigg, on 10/12/2007, -0/+1>Maybe he *wants* someone shallow to compensate his shortcomings?

      Or to give him a bj.
  • LaSepultura, on 10/12/2007, -10/+6Dude..... all those gigabytes, a beautiful display, and a widescreen on a phone. Mobile porn has never been so stylish.
  • mal1964, on 10/12/2007, -3/+18its called marketing
    • wvdavis, on 10/12/2007, -3/+9Nooo, don't tell them the truth, you'll get modded down 'cause they don't like your comment.
    • flickr, on 10/12/2007, -4/+4Haha you guys are all wieners.
    • willynilly, on 10/12/2007, -0/+1It's called an apostrophe. Look it up.
  • theoristbj, on 10/12/2007, -4/+3Hype Beasts, as the kids say.
  • marcomc2, on 10/12/2007, -7/+5popular, why? BECAUSE OF THE IPOD. among several other reasons.
  • ECas123, on 10/12/2007, -10/+4Well because we teens are idiots and want whatever we see on TV or that our friends have and don't care about DRM or any other things we should be worried about. So as a teen I must say...Zune FTW
    • kingkilr, on 10/12/2007, -0/+3Yeah . . . because the Zune doesn't have DRM? STFU and stop making all teens look like dumb ass fanboys.
    • johnpaul191, on 10/12/2007, -0/+2i don't see how buying anything from Microsoft makes you a rebel. there are a lot more options than the Zune or the iPod. this trip to the underground is as easy as a trip to Best Buy or CompUSA.
  • keikun, on 10/12/2007, -3/+10uh 500 enough to make a conclusion on the entire teenage population? i think not.
    • IEatHamburgers, on 10/12/2007, -0/+2The submitter should have put in sarcasm tags...
  • nocircleno, on 10/12/2007, -4/+4...because teens are Über smart.
    • toppgun, on 10/12/2007, -2/+1you know german? you must be uber smart to be bilingual
  • kitaljevich, on 10/12/2007, -1/+2"...some of them are even willing to cough up the $500 for the opportunity to try and make up for their social anxiety"

    So let me get this straight, teens will buy the iPhone only to 'make up for their social anxiety'?
    Come on Ars, is that really fair?
    • TomFrost, on 10/12/2007, -5/+3Agreed. I mean, seriously -- let's say you're one of the many who hate Microsoft/Windows. If you want a phone with Wifi support that DOESN'T run Windows .. .. what are you buying? An iPhone. There is no other option.

      But I guess it's more fun to call people like that "fanboys" instead. God forbid we be making a logical decision.
    • bemenaker, on 10/12/2007, -0/+4Tom do more shopping before posting next time. Your choices in smart phones are not limited to windows phones or an iphone. There are linux phones, and others.
  • antoniojvr, on 10/12/2007, -3/+7Because teenagers are idiots?
  • legoman31245, on 10/12/2007, -4/+1 I think there are 2 reasons:
    1. It's the next iPod, and teens love iPods.
    2. STUPID GOD DAMN MYSPACE SPAM. That's the other thing teens love right now. Myspace.

    p.s.this is why we should keep the caps lock key
    • willynilly, on 10/12/2007, -0/+2MySpace is so over. Seriously, WTF would anyone still be doing on MySpace?
  • crazzy88ss, on 10/12/2007, -2/+9It's because of all of the fake "Get your free iPhone now!" adds on myspace that they have heard of the iPhone.
  • gusisfry, on 10/12/2007, -10/+3My answer, teenagers are stupid. Look at MySpace profiles for further proof. They latch on to neat colorful things like the cheesey cookie cutter profile makers that they use.
    This also comes down to the teenager state of mind. "I need cool gadgets to look cool". Mommy and daddy are paying for it anyway. Ear pieces, conspicous belt mounting, the constant checking of messages (text/voice). Most of the time I see them just stare, slack jawed at the screen, proving further this notion of "screen time." These are all things that I observe on the train going home.

    I also find it funny that one application has been written for it (poker?) and everybody thinks its the greatest thing. Its just the branding and the advertising by the pyramid sceem scammers. I personally will stand by and watch the popular mass buy this device and test it for me. For now my Palm OS and its vast amounts of Open Source applications are good enough for me!

    • chicken101, on 10/12/2007, -2/+9Some teenagers actually work hard and pay for their own stuff. Nice generalization, sir.
    • Firehed, on 10/12/2007, -1/+8Teens are stupid because they've heard of a product? Regardless of the fact that I'm a teenager (just barely, mind you, at almost 20), that's one of the most ridiculous statements I've read recently. You've heard of the iPhone, so you're stupid too. 84% sounds low, if anything. Excluding the Amish, I'd expect 100% of teens to have heard of the iPod, regardless of whether they own one. Considering all of the media hype, I don't see why the iPhone would be much less. And I don't care what the summary said, 500 people surveyed isn't enough to make a conclusion about millions. IIRC, you're supposed to survey at least 10% of the population to draw accurate conclusions, which would be a couple million people, not 500. The best conclusions they can draw would be for a population about the size of a large school district.

      The fact is that it's just too expensive to become the next iPod in terms of fashion statements, even if it'd be coming out of the parents' pockets. Also a broad generalization, but we're talking about a $500 device plus a monthly service charge that will likely be quite a bit more than existing wireless plans (compared to what they're using already, anyways). Not to mention the fact that it's currently carrier-specific, which will cause problems with many families that share a plan and aren't on Cingular.
    • fledylids, on 10/12/2007, -3/+0to firehed: Actually, if I recall correctly from my statistics course, I think the sample size needs to be LESS than 10% to perform a meaningful analysis. I forget exactly why though. All that matters for sample size is that a) it's large enough to get a reasonably small margin of error (which is independent of the size of the population), and b) the method of selection has to be a TRULY random process; or at least free from as much bias as possible (500 teens randomly selected from one school would be biased. 500 teens randomly selected from all schools would not be biased. At least not as much)
    • superal1394, on 10/12/2007, -2/+3Oh, so those hours slaving over homework, coming home with my grades well over 100's, holding a job on the weekend, and all of that volunteer work account for nothing? somehow if my parents were to buy me one thing, its all ruined?
    • arnaudh, on 10/12/2007, -0/+2guisfry: you were a teenager once too, dumbass. I'd bet we'd get a few good laughs checking out your yearbook's picture.
    • tech42er, on 10/12/2007, -0/+1@gusisfry
      And Christians are all Bible-thumping, homophobic conservatives who want to nuke Iran so that they provoke a rapture like in the "Left Behind" series! See, I can make crazy generalizations, too!
  • longnotsuki, on 10/12/2007, -2/+1Because it's Awesome!
  • miguel077, on 10/12/2007, -1/+2"But why?" is a very stupid question in this case.
  • pmichaelson, on 10/12/2007, -3/+6The truth is that Steve Jobs is a smart business-man. He has managed to find that happy-medium that keeps Apple and its products "elite" even though they are fairly widespread. Apple makes it's customers feel special. People who have iPods feel like they're "in" on something cool, even though almost everyone has one nowadays. It's not snobbery per se, but an elitism that tech-geeks are very in to. So when Apple comes out with something new, even if it's not particularly innovative (I mean, let's be honest, the iPhone looks sleek and everything, but I haven't really seen it do much that my Windows Mobile phone can't do aside from the hard drive), technophiles are interested.

    Apple has also definitely found a way to make its products look and operate fantastically.
    • compdude32, on 10/12/2007, -3/+1tech-geeks as you say are not that stupid, no real tech savy people will be buying this phone
    • flickr, on 10/12/2007, -0/+2@compdude32
      I don't know what you mean by "real tech savvy" people, but a load of Computing Science and Electrical Engineering undergrads and grad students I go to school with are planning on getting an iPhone... but what do they know, you are the 'real' compdude after all.
    • superkendall, on 10/12/2007, -0/+3The real compdude? It seems there are 32 before him, all smarter...
  • shockwave1111, on 10/12/2007, -1/+3In most part of Asia, spending 500+ dollars on cell phones are very common. My 13 year old niece has a better cell phone than me, and she changes it every 8 months. I believe the cell phone style will come in play in the future mimicking the current situation in asia (hong kong, taiwan, japan, korea.) I think iPhone has the style, feature and brand to make cell phones more than just phone, but a status symbol or some sort like the iPod.
    • bemenaker, on 10/12/2007, -1/+2You also said why it will be short lived, teens are fad mongers. Soon as the new hottness comes out, it's following wanes. The cell phone market is extremely faddy.
    • republicker, on 10/12/2007, -2/+1a phone is a status symbol? maybe a symbol of having a job. An S500 Benz is a status symbol.
      When you can buy cars more expensive than houses then you know you made it.
  • MScrip, on 10/12/2007, -1/+0Just wait till more iPhone commercials are run on TV. Then everybody will "want one."

    Remember the first Razr ads? Only available from Cingular... $300 price... but, it was the slimmest phone available! "I gotta have one!"

    It's all marketing.
    • flickr, on 10/12/2007, -0/+2Capitalism pisses me off too. grrrr
    • willynilly, on 10/12/2007, -0/+1No. The Motorola OS is a piece of *****, but the thinness of the Razr was a legitimate benefit that they seemingly stumbled upon by accident. Even to this day, these morons don't seem to understand why the StarTac and then the Razr were successful. Witness the introduction of Razr successors that are uselessly NARROWER but thicker.

      Non-clamshell phones are stupid unless they have a keyboard. Period. There is no advantage to exposing the screen to damage and scratches all the time, and having the keyboard exposed for accidental keypresses.

      A touch-screen phone is even dumber, and a multi-touch interface dumber still. No tactile feedback in a device that should be operable with one hand? Moronic. And what kind of claw are you going to have to contort your hand into to hold the phone AND execute multiple simultaneous touches and drags with? While keeping the phone still, mind you.

      People just don't think these things through, and that's why the cell-phone offerings we're stuck with continue to suck royal ass.
  • republicker, on 10/12/2007, -3/+2who gives a ***** apple can stick the iphone up thier ass.
  • bbardlbradd, on 10/12/2007, -4/+2They should focus their study on the population of soviet russia.

    Where the iPhone recognizes you!
  • directive0, on 10/12/2007, -1/+1What...no Flag post???
    • d3dm, on 10/12/2007, -0/+1Just wait a bit. He's probably getting his diaper changed right now. I'll be disappointed if he doesn't comment on this one.
  • selrahc, on 10/12/2007, -0/+1It seems like every magazine I pick up lately has an article on it(ads disguised as articles anyways). Time, Newsweek, even Readers Digest has it in their top 100 things of the year. It seems like I've even seen it mentioned in Popular Photography in the upcoming gear or something like that too. This may not represent what most people my age read, but I imagine it is probably being advertised in the same subtle fashion elsewhere too.
  • synthetikbmz, on 10/12/2007, -1/+3My iPod mini is about to die on me and my POS phone from T-Mobile has too many problems to list. So why would I not want an iPhone? It'll be a step up in both cases; in one purchase.

    Does that make me a stupid teenager? All these generalizations are getting old. I didn't buy my iPod to be cool, I bought it because I like music. I REALLY hope people don't label me as trying to be "trendy", just because I saved my money and bought something that will bring me a little bit of happiness while I'm trudging away at work or school.
    • srodolff, on 10/12/2007, -2/+2Because you can get a phone that does both for free.

      And if you don't know how, then you ARE a stupid teenager.
    • superkendall, on 10/12/2007, -1/+3There are other devices - but none that do a good job of music, and very few that have the level of storage built in that the iPhone does.

      I'd say he's a lot smarter than you are if he already figured this out.
  • webmasterjoe, on 10/12/2007, -0/+2@compdude32 - you should see the thread on macrumors when the iPod first came out.
    http://forums.macrumors.com/showthread.php?t=501

    Your comments about the iPhone sound quite similar. You might want to wait and see before you make any grand proclamations about something we know very little about...
    • webmasterjoe, on 10/12/2007, -1/+0Whoops, That url was wrong. Should be:
      http://forums.macrumors.com/showthread.php?t=500

      Same basic gist, but a lot more comments than the one I first posted.
    • willynilly, on 10/12/2007, -0/+1It's URL, not url.
    • webmasterjoe, on 10/12/2007, -0/+0"It's URL, not url."

      Being that anal about a thread comment just makes me want to do it more.

      url, url, url. Hey, what internet do you have? I have American online, because I like to instant messenge my buddys.
  • thesoze, on 10/12/2007, -1/+1crap...and Leopard is delayed until Oct - Vista-like huh?
    • superkendall, on 10/12/2007, -0/+1OS X users have been using Apple's Vista equivilent for about two years now.

      How soon will the next OS be out? My guess is not before October. And as of now, the OS X delay is a few months - not three years.
  • TheDrinkNinja, on 10/12/2007, -0/+1Has the writer of this article never been on Myspace?

    At one point probably two out of every three banner ads on Myspace was "Click here and win a free Apple iPhone!*", or "Shoot the turkey and win an iPhone!*". Any teenager who uses Myspace as often as the ones I deal with will subconsciously soak up some of the brand identification from the banner ads. From there, all it takes is a, "hay u did u kno theres an iphone lik an ipod but itz a phone???" to a friend, and you've got a viral marketing ploy with the best of them.
  • srodolff, on 10/12/2007, -0/+1I've also heard of Bentley, Rolls Royce, Rolex, and Bugatti.

    Doesn't mean I'm going to own a single one.

    Lame.
  • silverchrysalis, on 10/12/2007, -0/+1i think its also the brand apple is making for themselves. if people aren't aware of their already huge following, maybe they need to come out of their own coma. the apple store in the dopey midwestern town where i live is always PACKED, and every single person that i know has at least one apple product, if not an ipod (or two, or three) then a mac mini or some such.

    also, i don't know of anyone under 30 who doesn't massively enjoy those mac/pc ads with justin long, and he is gaining a fanbase from his movies (anyone love him as the doctor in idiocracy?) hell, they make the front page of digg when there's a new one.

    i know those ads don't sell the iphone, but its the whole thing all balled into one- brand awareness.
    how much advertising does tiffany's do? not much, but if you gave any woman in america that signature baby blue box, you're probably going to get kudos, or somehting....
  • phpfreak, on 10/12/2007, -0/+1Most teens are quick to run out and buy the latest iPod, so why not the iPhone? Also, most teens these days have Sidekicks, which are a pretty penny (and if you want to talk about crappy service, look at T-Mobile), so I don't think the $500-$600 price tag will be an issue. The issue may, for some, be that they're tied into a contract with another carrier, or even one with Cingular, already. Getting out of a contract can run up to $250 in some cases, but paying up to $850 to get the latest gadget might be worth it to some.
  • RoflMyWaffle, on 10/12/2007, -0/+1I'm a teen, and plain and simple, because its pimp *****.
  • bunnymanjp, on 10/12/2007, -0/+1teens who get the iphone will get robbed so i suggest most dont get one till its been out for a while
  • HolyMateria, on 10/12/2007, -1/+0Because teens like shiny, over-priced, POS Apple products? Yes.
  • Topher06, on 10/12/2007, -0/+0Because teenagers collectively share one single brain cell. And they haven't figured out yet that it will cost them at least 6 months pay working at McDonald's to afford one, unless they get their parents to buy it for them.
    • johnpaul191, on 10/12/2007, -0/+1$400 for a phone or $150 for a pair of crappy yet stylish sneakers? i would take the phone and a pair of chucks.

  • noctu, on 10/12/2007, -0/+1most teens are trendy sheep thats why
  • HanSolo69, on 10/12/2007, -0/+1man i hate statistics. Also, i think for something as prolific as the iPhone, or anything with a lowercase 'i' prefix would be recognized among teenagers.
  • ialan2, on 10/12/2007, -0/+1because its an ipod and phone. Two devices that are dominant in teenagers.
  • donsherio, on 10/12/2007, -0/+1.... Right.... OH AND NEWSFLASH! VEGETABLES ARE GOOD FOR YOU!!!!!!


    Why is it that this came as a surprise to anyone??? Of course teens are aware of the iPhone, we're the gadget crazy generation. 9/10 (made up) teens have an iPod as an MP3 player, and most teens have phones. Along with apple's marketing strategies, and the social networking, and the natural teen social habbits, of course we'd know about it. Geeze.. what do adults take us for these days??
  • FallenOmen, on 10/12/2007, -0/+0All this is, is propaganda branding it is ridicules to pay over 600 dollars for a gaming console in Sony as it is as much to pay for a Iphone for the same price at least here in Canada. Not everyone is a Paris Hilton follower or wannabe when it's comes to Company Ad Propaganda. Or a self proclaimed Tech head that can only afford it because they live in mommy and daddy's basement for free. On top of not all th epopulas are into computers let alone Apple Inc PC/Fad products.


    Sorry this is something i and i can say most of the world can live without. Thanx but no thanx
  • FallenOmen, on 10/12/2007, -1/+0I guess when you a sheep it's expected of you to follow


    baaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
    • superal1394, on 10/12/2007, -0/+2somehow not being a sheep entails using bad grammar as well.
  • BLACKEAGLE, on 10/12/2007, -0/+1wow I really dont care, beside how many teens can buy this phone and then pay for it month after month, people its just a damn phone! i dont use apple much but after the price falls on this thing and maybe around gen 4 are 5 I might think about getting it, but it still a damn phone its really not that big of a thing u freakin mac sheep
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