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71 Comments
- inactive, on 10/12/2007, -2/+16i've got FOUR words for you:
"Developers, developers, developers, developers"
I spose thats Ballmers 4 steps to wow'ing a crowd, (optional 5th- get very sweaty) - rodrigo74, on 10/12/2007, -1/+15Talking about Jobs' style, I recommend people to download the latest TWiT (This Week in Tech) podcast, it's about the 30 years of Apple Computer, and Woz alongside some other early Apple ex-employees talk about Jobs' approach to business and marketing, among other things.
- herting, on 10/12/2007, -2/+16Rule 1 of a goog presentation: "dear god don't use powerpoint"
I swear, the subject of the presentation could be boobs and dynamite and I am still not going to be able to stay awake for the whole thing if powerpoint is involved. - zootm, on 10/12/2007, -1/+15The man is the master of the "enthusiastic presentation", right enough.
- gr8one, on 10/12/2007, -1/+10What's interesting is when you can tell Steve doensn't quite believe in a certain product he's pushing. The presentation is lackluster. But when he really believes that what he's about to introduce is the next best thing since sliced bread, the presentation is second to none.
- mark1372, on 10/12/2007, -0/+8Powerpoint is the scourge of offices everywhere...if I have to listen to someone read a whack of text verbatim off a slide one more time, I'm going to hang myself.
- jrbrewin, on 10/12/2007, -0/+8"and one more thing..."
for sure, he's the columbo of the IT world. :-) - navster15, on 10/12/2007, -1/+9He truly is a talented speaker. I like the whole bit about not falling into tech specs. I know too many engineers that see the specs as the be all and end all of their product. What many don't seem to understand is that the user experience is paramount.
- rino, on 10/12/2007, -0/+7Maybe not front page material... but the key point here is be informed and prepared, practice is key to any public presentation.
- Zippo, on 10/12/2007, -8/+15Step 1. Start a multi-billion dollar company.
Step 2. Act like an eccentric hippie.
Step 3. Wear nothing but t-shirts and jeans.
Step 4. Build really cool *****.
Step 5. Always add "and one more thing".
Step 6. End it all off with maniacal laughter. - Web_Weasel, on 10/12/2007, -1/+8You are more correct then you know. Too many people use Powerpoint as a replacement for good presenting skills and preperation.
- Web_Weasel, on 10/12/2007, -1/+8Jobs does do a fine presentation. They missed one point though. His trademark wardrobe (dark turtleneck/jeans) allows him to step aside on stage and "disappear" while you focus on the product.
Get the details right and you'll wow 'em every time. - Lewisham, on 10/12/2007, -0/+6That stuff about making visual slides is a great point. I never realised it before, but he frames himself on the stage by using them: get the message across, and then get back to the speaker. Excellent idea.
- zootm, on 10/12/2007, -3/+8"and of course, let's not forget snidey pot shots at competitors, at the expense of truth and fact."
This too is true. I've never quite gotten whether Jobs is lying about in these occasions, or simply believing his own hype, though. - cavanaughphoto, on 10/12/2007, -2/+7Anyone is welcome post any articles about exicting things happening in Redmond. The problem is there isn't much happening right now. Like it or not right now Apple has all the buzz while Microsoft continues to be plagued with security issues and delays.
Also, most Mac users are extremely passionate about the platform they use. Most Windows users are neutral at best while others are frustrated by malware, viruses and the occasional BSOD, (and yes I do think that Apple could have similar security issues if they had Microsoft's market share). Microsoft has not been able to generate the excitement about their products that Apple has and that's why I think this teeny tiny corner of the computer hardware market seems to be dominating sites like Digg. - wleara, on 10/12/2007, -1/+6The difference is Ferrari is only marketed and sold to the .5% of the customers that can actually afford paying over $100K for a car . . . Macintosh is supposed to be "the computer for the rest of us". (Apple's marketing propaganda) Their computer has failed in the marketplace, but all the media attention keeps them propped up.
- rabiddogma, on 10/12/2007, -1/+6Because Apple was really poorly managed by other people for about 15 of the last 30 years.
Also since Jobs has returned to Apple, it's become a very profitable company that owns about 80% of the digital music market. He's also the CEO of Pixar which is one of the most successful computer animation companies in the world. So he's the leader of 2 successful world class companies. Who else has done this? That's what makes him so good. - ArchonMagnus, on 10/12/2007, -0/+5Surprisingly, the article never mentioned "the Steve's" innate "reality-distortion field". The man could sell snow-cones in Siberia because of the RDF.
- oferrer, on 10/12/2007, -0/+5Of course there is Step 7: Profit!
=) - zootm, on 10/12/2007, -2/+7Agreed. Shifting the focus from "what it does" to "what it does for you" is a huge step, and one lots of people seem hesitant to take.
- adml_shake, on 10/12/2007, -0/+4all you need to know is....
"and one more thing..." - xutopia, on 10/12/2007, -3/+7ZOMG Ferraris are crappy cars cause they only have .5% of the car market!! Those Ferrari salesmen are really overrated!
- inactive, on 10/12/2007, -2/+6yes , that TWIT edition was pretty good , very informative and fun to hear .
- wastern, on 10/12/2007, -0/+4cue 90 people bringing up the iPod Shuffle as a lifestyle choice....that was a classic move
- boredzo, on 10/12/2007, -2/+6Step 7: There is no step 7.
- HPSauce, on 10/12/2007, -0/+3I recently tried doing a presentation, Steve Jobs style. Unfortunately, presentations where a lot of technical babble needs to be explained thoroughly don't bode well in Jobs' style. While simplicity is uaually key, I had to make several bullet points in order to get the marks, and the "one more thing" was a no noas it had no relevance.
I did however, include pictures in prime spots, and even made use of the blank slide that Jobs uses so the audience focussed on me. It worked well, if not perfect. - wastern, on 10/12/2007, -1/+4like his little talk for iWork 06. haha
"and we have iWork 06.....ok, enough of that. moving on to iTunes" - duke_nate, on 10/12/2007, -0/+3and, Its going to be "fun".
- CPUGUy, on 10/12/2007, -1/+4Here and I thought this was going to be about Steve playing World of Warcraft
- inactive, on 10/12/2007, -0/+2I think the bigger key, and it's not mentioned in the article, is to have really good products to rely on--really good stuff to present. It must be pretty easy to present things like an iPod nano, because the thing is so goddamned neat. All you have to do is hold the thing up and mention that it's thinner than a pencil.
So while Steve Jobs is an excellent speaker, he also makes sure he has really cool stuff to present, which is the other half of the equation. Watching Bill Gates fumble around with SmartPhones and crap with a completely cluttered PowerPoint slide behind him is painful and a sign of how stuffy and behind Microsoft is. - GliTCH82, on 10/12/2007, -0/+2Charisma and charm are important characteristics of any successful leader
- rabiddogma, on 10/12/2007, -0/+2It's not PowerPoint that is the problem, it's the misuse of PowerPoint. When you fill slides up with multiple bullet points and tons of text--that's a misuse of power point. If you look at Jobs presentations (he uses Keynote--which can be misused as well) he uses slides to punctuate and illustrate points--not so much to convey data. This is what slides are really good for.
Also the KISS principle always applies KEEP IT SIMPLE ... STUPID!! - cob624, on 10/12/2007, -0/+2where can i check out some of his presentations?
- GliTCH82, on 10/12/2007, -1/+3Well I don't think you shouldn't EVER use powerpoint, but sometimes its appropriate like when you are trying to show a chart or something. I would say make your slides look extremely different from any other presentation you have seen, and keep it under 10 slides.
As a computer consultant, I just helped a famous heart surgeon burn his powerpoint presentation to a CD. It has 110 slides! - rabiddogma, on 10/12/2007, -0/+1I wouldn't recommend a replacement for PowerPoint as much as I would recommend people learn to use it effectively. ANY presentation software can be used badly, and any can be used effectively. You make a good point about how slides are best used as a supplement to the presentation--really just part of the presentation--not the presentation. People would do well to sit down and think about what info is best conveyed via speech and which is best conveyed visually. Obviously if info can be illustrated with images, use them. But don't be redundant with the slides (ie read them). I read somewhere that you should always use 30pt type in your slides -- because it forces you to use less text. That might be a good place to start.
- chicagospur, on 10/12/2007, -0/+1He's not as good as John Chambers.
- optimusfx, on 10/12/2007, -0/+1Corollary: if one must use PowerPoint, please, please, please do not use the dull over-used themes and clip art!
- slantyeyed, on 10/12/2007, -0/+1i hate to stroke the members of the fanboys, but it's a good read . . . if only other management types could take a cue . . .
- miaow, on 10/12/2007, -0/+1Jobs would bore me, but not to the extent of grim reaper Gates. He can kill an atmosphere by walking on to the stage. Who can forget how exciting the "start me up" intro was ?, followed by instant boredom.
I here the googlites are boring. It seems to go with the territory. All nerdy young guys who struck it lucky, panicking about their lock-in market disappearing as quick as it came. - ezkiel, on 10/12/2007, -0/+1no the key is to get acroos your message of how your product will enhance the life of the end user.
- exilio, on 10/12/2007, -0/+1Wow...I find Jobs to have all the warmth, charisma, and showmanship of a wet cat ... but if so many people believe he is talented, i guess I am wrong. I just don't get it. Maybe for a techie guy he has personality - especially compared to Gates. I still don't get it. I think it's more the products than the man.
- neocitron, on 10/12/2007, -0/+1realistically... anyone with good enough public speaking skills can make a pile of crud look like a holy grail
- rabiddogma, on 10/12/2007, -1/+2Apple.com look for Mac World keynotes
- gunner1138, on 10/12/2007, -0/+1Interesting, even though I'm running Windows XP Pro on my supercomputer.
- danpsmith, on 10/12/2007, -1/+21) Hype ***** out the rear
2) Have a loyal base of fan bois
3) Give press conferences detailing the new overpriced holders for your products
4) Play U2 songs
5) Dress in bad sweaters - rspeed, on 10/12/2007, -1/+1Not really tech-related. I'd digg otherwise.
- booboodaddy, on 10/12/2007, -0/+0Odd that this guys advice is so good for speakers when his own website has one of those painful flash introductions on it.
http://carminegallo.com/ - rspeed, on 10/12/2007, -2/+2Worst attempt at trolling I've seen yet.
- inactive, on 10/12/2007, -2/+2he biggest step is simply to only give presentations to people that desperately want to suck your *****.
His presentatiosn are NOTHING SPECIAL to anyone who is just watching. They are plain old presetantions. Rather boring actually.
He could sneeze and you fanboys would tbe there to lick up the phlegm and say how great of a sneeze it was. - dtfinch, on 10/12/2007, -2/+2Step 1 isn't easy. Or is it?
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