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youtube.com - You don’t need to get a phone. You need a phone that gets you.
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- numberneal, on 10/29/2008, -2/+30because everybody else is willing to pay $300
- Codename, on 10/29/2008, -1/+24Because 99 is only 2 numbers.
- snotrokit, on 10/29/2008, -0/+17because you will pay what Apple wants you to pay. It has nothing to do with the actual cost of the product.
- AzureRise, on 10/29/2008, -3/+16Because Apple and affordable don't belong in the same sentence.
- mytCbumps, on 10/28/2008, -0/+13#2 in that article doesn't get that fact that if all those millions of people are tied up to other cell phone carriers, it would be more appealing to drop their service and switch if they saw that they were saving $100 off their cancellation fee.
Did I make sense? - Juaquin, on 10/29/2008, -0/+12Forget phone pricing, plans, the wireless market.
The number one reason Apple can't make a $99 phone is because it would DESTROY their iPod lineup. Hmm, 8GB Nano for 150 or phone for 100? Even with the cost of a contract (which most of us are already paying anyways), many people would choose the phone. - shoook, on 10/29/2008, -2/+12Sad, because $100 dollars is still only a fraction of the total contract cost and AT&T would simply increase your monthly rate to make up for the initial loss... but yeah buy it when it hits $100 so you can 'save' money.
- abajaj2280, on 10/29/2008, -1/+7Apple is not affordable.
same sentence to me... :-P - Twee, on 10/29/2008, -1/+6You still have to pay $30/month for the data plan alone.
- masterkenobi, on 10/29/2008, -2/+74) Because Steve Jobs hates you. All of you.
- agentb111, on 10/29/2008, -2/+7sad, because $99 is exactly the pricepoint i'd jump in on.
- rolf, on 10/29/2008, -0/+4I'd gladly pay $400-500 if I had my choice of service and level of service. It would be far cheaper in the long run.
- inyearstocome, on 10/29/2008, -1/+5Even if it was true--Apple could also cut the price of their computers by a pretty significant amount, but you don't see them doing that, either. Why? That's anybodies guess. Their price points are certainly not market driven.
- inactive, on 10/29/2008, -2/+6Easy. Because apple is making far too much money to lower its margin and cheapen its image.
- cliffzdude, on 10/29/2008, -0/+3Of course they're market driven, they don't sell the iPhone for $100,000 nor $1. They priced it in a manner to maximize their profits. Its the classic "pricing" "P" of the 4P's of marketing.
They could sell a lot more for $1, but they'd lose money. They'd still sell a scant few at $100,000 - but not enough to make a profit. Price - as it applies to marketing is (when purely applied) a best attempt to maximize profit, and volume. There is a sweet spot where a marketer (Apple) will maximize their profit. Overly simplistic, but the concept is still valid. - inactive, on 10/29/2008, -0/+2Don''t use your phone while driving you ***** tool
- batteryman16, on 10/29/2008, -2/+4very true. And the only people that are going to digg you down is people that have bought into it.
- HunterKiller, on 10/29/2008, -0/+2Yes seriously... You honestly think that Steve Jobs gives a damn about any of you Apple fanboys? Well, maybe the $$ in your wallets...
- kipmartin, on 10/29/2008, -1/+3if they arent market driven, how is it that they survive? they seem to only post profits. thats the market at work.
i believe their price points are purely market driven--people pay extra for quality, service, and elegance. take your Dell in and have someone fix the OS you screwed up when you tried to partition it for Linux. - bipolarruledout, on 10/29/2008, -0/+2It's not the cost of the hardware it's the total cost of ownership... and when you consider that number even shaving a couple hundred dollars off the cost of the phone really only amounts to a few percentage points. Of course no one wants to address this and it's what the entire industry thrives on.
- homercles337, on 10/29/2008, -2/+3Which is about 98% of Digg. Prepare for the avalanche of buries! My helmet is secure! Bury imminent! Prepare for label whore bury! .... ugh ... oof. Ack! Damn!
- homercles337, on 10/29/2008, -6/+7There will never be a $99 iPhone because nearly all of Apple's profits are based on the idiots that are label whores. Its has an Apple logo on it, that means its worth double what a palm/windows mobile/android/blackberry machine is worth. This is the Apple consumer base that Jobs LOVES. Steve "Hand" Jobs will do what ever it takes to make sure the smug label whores stick with 100% markup for that Apple logo.
- kinseyincanada, on 10/29/2008, -0/+1i dont see how its so expensive to own an iPhone i pay $50/mo with rogers and have never gone over any of my limits, mind you im an average phone user.
- inactive, on 10/29/2008, -0/+1obviously the reason is that apple will cut throat you anyway it can and there will never ever be an apple product that costs 100 dollars. yea the shuffle cost 100 dollars but i could get something like that for 30 bucks.
- jjustin01, on 10/29/2008, -0/+1They're gonna be $99
No they're not
Yes they are
No they're not
Ahhh who the ***** cares as long as this ***** gets on Digg's front page - CreativeGuy, on 10/29/2008, -0/+1You hit the nail on the head rolf. It's not the cost of the phone that keeps people from buying an iPhone, it's the cost of the monthly service.
No competition in the monthly service fee = a high total cost of ownership. The cost of the phone in this case is irrelevant because you're stuck paying AT&T's obscene fees. - dreesemonkey, on 10/29/2008, -0/+1I don't care what the phone costs, they should subsidize the cost of the data plan. I'm too much of a miser to pay an extra $30 a month just for internet on my phone.
- hitkaiser, on 11/03/2008, -0/+1I think he meant to say MASS market
- willhaynes, on 10/29/2008, -0/+1only $30??
try $60 - 80 - shoook, on 10/30/2008, -0/+1It kind of already is...
- MacParrot, on 10/29/2008, -2/+2Sooo no room for products beyond whatever it is that you buy? No room for products that are different than what a larger market wanted? Isn't this exactly what you complain about with iPods? That people only buy it because that's what everyone else has?
You're a bigger tool than most of the worst Apple fan boys and what's sad is that you can't even see it. - Commodus, on 10/29/2008, -1/+1Very false. Often the people who rag on Apple are the ones who are just as self-conscious about other computer brands, their clothing, or others - they just hate The Popular Thing because everyone likes it.
- dieboldcracy, on 10/29/2008, -1/+1of course, after hyper-inflation, that'll be a $12,999 iphone
- jollybee34, on 10/29/2008, -2/+2EFF APPLE
- nutmac, on 10/29/2008, -1/+14) Apple doesn't want iPhone to become a commodity product (low margin, high volume) like Motorola RAZR.
- jackusage, on 10/29/2008, -1/+1If Apple releases a MacBook under 900$ then I think there's good chances that their iPhone and iPods will be more affordable. Especially during these rough retail times ahead, both for us and Apple.
- cjlarsson, on 10/30/2008, -0/+0As someone who's had a good look inside the books of a couple big electronics manufacturers, I can say that end market price has very little to do with manufacturing costs. Generally, new technologies aren't much more expensive to manufacture than the old technologies they replace from a pure materials+labor point of view, but R&D and the rest of the overhead is expensive and needs to be payed for. A big manufacturer like Intel only employs half of it's personnel in actual manufacturing jobs (and fab techs are a lot cheaper than engineers). So in short, the price will continue to reflect the Apple/att target and there's no reason to expect that price will equal cost in the handset market any time soon.
- peterinjapan, on 10/29/2008, -1/+1And yet, the value of Apple products is 1.8-2 times the competing crap products, which cost less. So there.
- klowngoblin, on 10/29/2008, -0/+0if apple did that, that macbook would have a celeron processor, S3 graphics, 256MB ram and a 20GB 3600RPM HDD.
but your right, apple users would still buy that - batteryman16, on 10/29/2008, -2/+2lol you are exactly right!
- jmahnn, on 10/29/2008, -2/+1***** evidence!!
*Paid for by McCain/Palin '08 - WDAndrew, on 10/29/2008, -1/+0@klowngoblin - The iPhone has a very well rounded performance mark when it comes to using the phone for work. I work as a web developer and my current job, about 80% of Technology has an iPhone. Why? Not because they're "dumb people", but because it offers them the necessary tools to help them be more productive during the day. This means the ability to VPN into the office when out of the building, manage emails with ease, run CRONs when not in the office, etc.
So the iPhone is not for "dumb people." It's an excellent product and increases productivity, depending on the business. - kipmartin, on 10/29/2008, -4/+3yet, if you jumped in at $199 youd find yourself a week later wondering how you ever lived without an iPhone. i am kicking myself for not jumping in a year ago. i was lost twice on a trip this past weeknd and the GPS on my phone bailed me out. and i didnt miss an email, IM, or local weather report. sure, you can get that on a Motorola Q but with so much key clicks, id be afraid to do any of that while driving I-81. with an iPhone, i could do it without really looking.
fan boy? i guess i am if the definition is 'iPhone has all i need to get by for a week without my computer'. in fact, i brought my laptop and thought it was to much bother to get it out to do the things my iPhone does. these things are a whole leap past my old Motorola Qs.
$199 is fine. you get what you pay for.id also recommend the Android if it worked in the country but my buddy drops out for miles at a time on I-81. - kipmartin, on 10/29/2008, -2/+1plus, Apple pays for free services, research, commercials, and premium parts. true, the phone is probably $50 in parts and assembly, but they werent developed by trained monkeys.
- richw, on 10/29/2008, -3/+1to put it simple, you will pay whatever Apple tells you to pay, if you wanna be cool at the least. always has been that way, always will. would $100 price cut really matter? the iphone is an amazing device in itself, and is definitely worth the price it is now. I think if Apple really wanted to dominate the market, they'd do two things. Unlock the iphone. Let people decide what carrier they want. And the other reason, don't force people into contracts and these stupid iphone plans with unlimited data and everything else. I know plenty of people who have an iphone who use it only for phone calls and text messaging and the ipod. In fact, I'm sure if people had the option of choosing data or not, most would choose not to have it. Wifi is all around us, and I'm sure many would prefer wifi to 3G or EDGE. Then again, this is Apple. Apple tells you exactly how much to pay, what service to use, how much you have to pay for service, etc. What other cell phone manufacturer tells you you can only have a certain carrier, you can only use certain plans, and you have to pay for data even if you have no intention of using it whatsoever? None.
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