What is Digg?8 Comments
- wageslaven, on 10/12/2007, -0/+3Disclosure: Im a life long Computer User. Ive never owned an apple. Ive used them occasionally when ive encountered them.
Since no one has done it yet, I'll offer *my* reason why Apple owners are so vocal:
Branding and the Aura of exclusivity. The product is priced at a premium. It is marketed in a pure emotion appeal.
My proof? Witness the PC vs. Mac. They actually show people representing the equipment, for the purpose of conflating your identity with your PC.
Apple's message is Buy a Premium Priced product, get to be one of the small hip-cool group.
I make my decisions on specifications, comparison -- I am a "maximizer" type w/r/t the marketplace. As a fan of reality, I find this manner of emotion based marketing repugnant.
A digg up for this point is a digg up for a reality based discussion and at least a chance at a reasonable discussion on this matter.
A digg down for this point is a digg up for the reality distortion field that dominates discourse on digg. - geoken, on 10/12/2007, -0/+2People like being part of the counter culture. It's cool. In high school there were always people who would spend exorbitant amounts of money on clothing to fit into their group. For example, a lot of skaters I hung out with $60 on a plain t-shirt because it had a DC logo embroidered on the breast.
- DaffyDuck, on 10/12/2007, -2/+3Actually, for the most part, Apple doesn't listen to what consumers want. They provide the product they think people will want. Often, they are right. I agree with the article that limits in choice is one of the factors which explains Apple's fanbase but it's only one of many factors. Attention to detail is another separate factor. Take a look at what they did to hide dark spot (green light when on) beside the built-in camera on the latest MacBook Pros. THAT is attention to detail almost to the point of being anal. Look at the way the case on an iPod is constructed. No visible fasteners with a perfect seam between the joints. Some people appreciate this kind of attention to detail.
- KennMSr, on 10/12/2007, -1/+0I've been working with computers since the days when I would call Bill Gates by his first name days of the Home Brew. So there has been a group of computer loyalists since the early days of Digital Equipment and the Home Brew machines. Without this group of fanatics a whole lot of user oriented applications would never have existed. I've been involved in different users groups since the beginning, DECUS. PACC (Pittsburgh Area Computer Club), and BuxMont MUG. These groups have promoted the personal use of computers since the late 60's. All the computers supported by these groups were the leading edge of their day and had features on the edge of technology sometimes these new ideas were considered heretical by the mainstream computer community. So, why should a company as innovative as Apple not be the brunt of the mainstream IT cronies.
- allaboutdatiki, on 10/12/2007, -5/+4The secret? There's no secret. Just drink the damn Kool-Aid, put on those Nike sneakers, and crank up your iPod.
- Ireland, on 10/12/2007, -3/+2This article makes perfect sense to me - yes I am an Apple fan. The one thing I still don't get is why other comapnies have yet to learn from a simple naming scheme, and a simple but well thought out product lineup, eg. Sony makes about 30 different types of TV's and I have trouble remebering one of their names. Yes their's Bravia, but there's about 20 of them, and they have very strange names like Bravia KDF50 964 51.
- ElectricSoup, on 10/12/2007, -3/+1No, the article's wrong. That's far too reductive. Sure simplicity is often a good thing to offer, but that's only part of a much bigger picture. Look back to what Nicoli said a few days before the EMI deal was announced. He mentions "simplicity"; he mentions "user friendliness". But what he highlights first of all is the sum of it: "Apple makes stuff that people love to own".
"Apple makes stuff that people love to own," Nicoli said. "They love the simplicity and user-friendliness of the iPod and iTunes. Apple doesn't employ any sorcery or dark magic to achieve this. They listen to what consumers want. And that shouldn't be Apple's unique privilege."
http://news.com.com/2100-1039_3-6171309.html
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