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The Postal Service 'dissappointed' with Apple's Intel Ad

postalservicemusic.net — "It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original," wrote Ben Gibbard, a member of The Postal Service."

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  • mikejonas, on 10/12/2007, -6/+35...and in other news, the USPS expressed its disappointment with Ben Gibbard's band...
  • ndm007, on 10/12/2007, -2/+2Ben Gibbard's band are amazing.
  • M3ntok, on 10/12/2007, -6/+4"...and in other news, the USPS expressed its disappointment with Ben Gibbard's band..."

    rofl
  • ndm007, on 10/12/2007, -3/+0Oh wait....i just got mike's comment.

    *joins M3ntok on the floor*
  • YouKnowWho, on 10/12/2007, -0/+3Oh cmon, by the looks of things the director was the one with the idea of the video, not the band, not this dude. If anything he should be mad at the director because he gave the same concept to Apple and in turn made it into a commercial.
  • anthony1124, on 10/12/2007, -6/+1and i'm dissapointed with the music the Postal Service infects its listeners with. Idiots.
  • wheremyarm, on 10/12/2007, -6/+1*Deep breath*

    Waaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.

    Write another crappy song about it so you can cry some more.
  • ndm007, on 10/12/2007, -2/+4Anthony, im afraid that i cannot stand by whilst you insult The Postal Service.

    *metaphoriclly pokes anthony from behind with a stick*
  • tomscott, on 10/12/2007, -4/+2they should be happy, now they have more material to cry about.
  • Seumas, on 10/12/2007, -4/+0So much emo angst.
  • zero01101, on 10/12/2007, -1/+0psvc is so not crying emo. come on now. totally happy emo.
    it kind of makes me disappointed however that he's sorta pissed about it; i'd take it as free advertising or something. the video will be instantly recognizable now, and look at all this word of mouth advertising.
  • anthony1124, on 10/12/2007, -2/+0*ouch! ouch! stop it, ndm007!* :-/
  • ThomasNewman1, on 10/12/2007, -3/+0I'm dissapointed that they raised stamp pricing AGAIN. They can't even deliver mail right when it was less, why pay them more?
  • mancat, on 10/12/2007, -3/+2I'm surprised the hipster band isn't creaming their pants over their hipster computer company choosing their hipster song to portray a hip image to the hipsters.
  • CGorman68, on 10/12/2007, -2/+7How is The Postal Service considered emo? If anything Death Cab is just an indie band, not an emo band and The Postal Service is even further from...

    Why don't you go ahead and call Avenged Sevenfold "Hardcore", The Strokes "indie" and The Beatles "oldies". Idiots...

    Digg for the poster.
  • AttroPheed, on 10/12/2007, -4/+0never heard of 'em. never heard of the postal service either. zing!
  • ucg1, on 10/12/2007, -0/+1I'd be disappointed too since the Apple ad used Moby for the music and they didn't even approach the Postal Service for an offer to licence their music.
  • Xilentshadow900, on 10/12/2007, -5/+0I might care if the postal service didn't suck.
  • ahhell, on 10/12/2007, -2/+4I wouldn't piss off USPS...they crazy AND they got guns.
  • mynimal, on 10/12/2007, -2/+4How the hell is The Postal Service emo?
  • Pluckie, on 10/12/2007, -0/+3Postal Service is amazing. And most definitely not emo.
  • bioedmajor, on 10/12/2007, -4/+0boo-hoo.
  • tfaz1, on 10/12/2007, -2/+1Seems like a natural progression for Ben. Unknown > obscure > pop > self-important-celebrety. Congrats, Ben! You have now officially on your way to the big time...
  • ndm007, on 10/12/2007, -2/+3Agreed with Cgorman68. The Postal Service are not emo. There songs are all happy and lollipos and rainbows. And Mancat also has a valid point. A cool band, with a cool video, been compared to a VERY cool ad from a VERY VERY cool company, and shown around on a somewhat even COOLER website.




  • kakos, on 10/12/2007, -6/+0Awwww. The poor emo kid is disappointed. Why don't you cry in a corner and cut yourself?
  • sonofalink, on 10/12/2007, -3/+2I still have no clue what the hell emo is. Guess I'm just old.
  • lollerskates, on 10/12/2007, -2/+3Well, I'm disappointed with the postal service. They took two weeks to get something to me...

    ...from Japan.
  • TimmyK., on 10/12/2007, -3/+0>>> posted by tomscott "they should be happy, now they have more material to cry about."


    Yeah I'd rather listen to Limp Bizkit. Rollin rollin rollin rollin HUH!!!! Man that makes me feel so tough! Tough enough to go punch a gay guy or something! Music you choose to listen to makes you tough!



    >>> posted by ThomasNewman1 "I'm dissapointed that they raised stamp pricing AGAIN. They can't even deliver mail right when it was less, why pay them more?"


    Obviously you have absolutely no idea what the USPS actually does and the volume that they process. It's one of the only things that actually works in the USA. The USPS is awesome, but some idiots get upset because they might have a problem once every five years or something. How many THOUSANDS of pieces of mail have you gotten in your lifetime with absolutely no problem? But yeah that extra $.02 is a killer. I mean if you send a hundred letters it's a whole 'nother TWO DOLLARS!
  • iTony, on 10/12/2007, -1/+0I had never heard of The Postal Service before I saw the Apple Intel ad. What does that say about my music tastes?
  • ndm007, on 10/12/2007, -2/+1TimmyK. is a USPS fanboy :P
  • farfromsubtl, on 10/12/2007, -3/+2I call ***** on this. Pure *****. Intel has been using bunny-suit, laboratory ads way before the existance of that music video, and Chris Cunningham created a Bjork video that had a similar theme before them as well.

    Postal Service is just being ***** emo-babies.
  • ArmonR, on 10/12/2007, -1/+3Side by side comparisson here: http://www.eliteproductionswi.com/apple-ps.htm
  • TimmyK., on 10/12/2007, -3/+3"I still have no clue what the hell emo is. Guess I'm just old."



    Actually the people who use that term don't know what it means either, as it doesn't really mean anything at all. Pick any couple of what they call "emo" bands and you will hear a wide range of types of music. It's an idiotic term only used by dullards who would rather hear the next rap metal hybrid bands latest pooped out "album".
  • andreascliment, on 10/12/2007, -0/+3Ben has all right to be disappointed. Using the same concept for two different clients is a very weak move by the filmmakers. If anything, I thought Apple encouraged creativity, not repetition.

    For those of you complaining about Postal Service's name conflicting with USPS, they actually have an agreement and both parts are cool with it.
  • lotusleaf, on 10/12/2007, -2/+0I'm dissappointed with the rising prices at the post office while the level of service, IMO, continues to decline. When letters to go missing, mail received in part, some mail that looks like it was ran through a lawnmower, and other random delivery problems, some mail carriers who run when they hear a dog bark and spill mail all over down the street, other mailmen who deliver mail up and down streets for the wrong people, unexplained lost mail, etc. there is no reason for a price hike.
  • farfromsubtl, on 10/12/2007, -0/+1Upon looking at that shot by shot comparrison, I just did a 180 on my opinion. That is pretty ***** up.
  • n8han, on 10/12/2007, -1/+0Funny how two guys mailing back and forth CD-Rs get called a "band," here and on Wikipedia. It's not really, uh, like that.
  • willhaney, on 10/12/2007, -3/+5emo: A group of white, mostly middle-class well-off kids who find imperfections in there life and create a ridiculous, depressing melodrama around each one. They often take anti-depressants, even though the majority don't need them. They need to wake up and deal with life like everyone else instead of wallowing in their imaginary quagmire of torment.
  • evhan, on 10/12/2007, -4/+0I might pity them if The Postal Service didn't suck ass.

    Now they have one more problem to sing about.
  • mtrutledge, on 10/12/2007, -0/+2IMHO, While the video and the commercial feature similar attributes, this is not a shot for shot duplication. No digg!
  • faceness007, on 10/12/2007, -0/+3Intersting, the Apple Music Store is now featuring the music video on their front page...
  • lollerskates, on 10/12/2007, -2/+0"It's an idiotic term only used by dullards who would rather hear the next rap metal hybrid bands latest pooped out "album"."

    What if I listen to the Rolling Stones, King Crimson, Pink Floyd, etc? Does that make me a dullard? =(

    Because I don't like emo.
  • stealthboy, on 10/12/2007, -2/+0"I had never heard of The Postal Service before I saw the Apple Intel ad. What does that say about my music tastes?"

    Umm... your music tastes suck? ;-) Seriously, though, The Postal Service is amazing. Also check out Death Cab For Cutie (Transatlantacism being their best, IMHO).
  • narin, on 10/12/2007, -3/+0All of you who are bashing the Postal Service, if you took more than 5 seconds to actually listen to any of their music, you'll find that they're hardly considered 'emo'.
  • kram, on 10/12/2007, -2/+0O.K., First off Ben Gibbard can blow me and everyone else who hates whiny pop stars who sing about how in touch with their feelings they are. Secondly, I recall a year or two back the postal service being sued or being served with a cease and desist order from none other than...The U.S. postal service. And just to prove how truely anti Rock&Roll they are, the band came to an agreement with the government that would allow them to keep using their current name IF they played live at a postmaster convention, and they DID.rnrnHere's the link:rnrnhttp://pitchforkmedia.com/news/04-11/04.shtml
  • NobodyYouKnow, on 10/12/2007, -0/+1I'm old, I guess, I've never even heard of that band.

    But if I was them I'd be a little upset, because you just know that some people will inevitably see the apple ad first and think the band ripped off an apple ad for their video, which would be pretty lame.
  • jobeats, on 10/12/2007, -0/+1wonder if Ben is still disappointed now that they are on the front page of iTunes

    http://digg.com/apple/The_Postal_Service_music_video_put_on_iTunes_frontpage_:)
  • lollerskates, on 10/12/2007, -1/+0Yeah, seriously, The Wall is more emo than The Postal Service.
  • anthony1124, on 10/12/2007, -2/+1"How is The Postal Service considered emo? If anything Death Cab is just an indie band, not an emo band and The Postal Service is even further from..."
    --------------

    Cgorman68, how is Death Cab for Cutie an "Indie" band? They're on Atlantic Records.
    Indie = INDEPENDENT!

    and Sub Pop is OWN by AOL TIME WARNER last I checked. Which would hardly make the Postal Service indie.

    Don't go around calling people idiots, when you yourself don't know what you're talking about.



  • TheSolomon, on 10/12/2007, -0/+2First off, The Postal Service didn't get their song used in an ad, just the entire "look and feel" of their video was recycled for an advertisement.

    Secondly, there are plenty of "the postal services" in the English speaking world, so I doubt there is any agreement between the United States Postal Service and the band. Given a "postal service" is a common thing, I'm guessing a band name as such is fair use.

    Finally, regardless of whether you like their music, I think it's fair for the band to be disappointed the artist they hired to create a concept and shoot their video sold basically the exact same concept to a company. Think of it in terms of another band that you like putting out a pretty freaking cool video, and then having nearly the same video rehashed for a Budweiser ad. Then imagine that ad gets crazy airtime. What before was a fresh idea for your video now becomes stale, and everytime someone sees your music video for your band, they think of the lame beer commercial they saw instead of focusing on the video and your music.

    The people who produced the video are pretty crappy, if you ask me. The whole thing strikes me as having a total lack of creativity. If's as if the people who produced the video thought to themselves: "Let's sell this idea to as many different outlets as possible and cash in, because we are completely incapable of coming up with something new." Ugh.
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